YouTube this month dramatically changed its channel format. The goals of the change appear to be toward making YouTube more “social” friendly. In other words to allow for more comments and interactions for visitors to YouTube. The changes are also particularly helpful to those who have lots of content (i.e. Monthly videos) on their channels. It’s all good and its all going to benefit the wise decision you have already made to use video to help market you and/or your business. The YouTube changes for now remain optional. For the time being you can maintain your channel in the old format. I don’t know yet whether that option is indefinite or whether a cutoff date has been established for when your channel will automatically be changed to the new layout.
To give you some sense of the changes look at our Total Broadcasting Channel for yourself: http://www.youtube.com/user/msradioman?feature=mhum
What is really exciting is that I am able to apply all the important links for our company on the screen immediately to the left of the Featured video. In our case I have 8 websites connected to me or Total Broadcasting posted from Twitter to Yelp.
If you are one who subscribes to Total Broadcasting’s video upload service we have not changed your channel to the new format but will do so when we next upload a video in about a week; unless you instruct us otherwise. I would advise that you go ahead with this change. My guess is that there is a time when the change will occur anyway, and in the meantime your channel will be one of the few that merely looks OLD and not up to date. Of course you can sign in to your own account and change your channel to the new format yourself any time you wish. You don’t have to wait for us to do it for you.
To learn more about the changes on YouTube watch the videos and read the blog on this link: http://sheexperts.com/youtubelayout/
The changes on Facebook are ALL about making your decision to use video that much better. Facebook’s Timeline will go into effect for everyone on December 24th if you have not already made the change. So far the changes seem to only apply to personal and not to business pages. I can’t imagine that will continue.
But what is really exciting about this is that photos and videos are made much, much more prominent in the Timeline format and can be especially “Featured” by you should you choose, and you should.
You made a good decision in choosing video for your marketing and increasingly the internet is making that decision look better and better. Thank you for choosing Total Broadcasting.
Merry Christmas. Happy New Year.
Total Broadcasting Service
- YouTube Launches New and Improved YouTube Analytics (hubspot.com)
- YouTube Gets Way More Social With Facebook, Google+ Integration (hubspot.com)
- How to optimise a video for YouTube (marketing.yell.com)
- How to Create a YouTube Channel that Drives Traffic to Your Website: Introduction (promovieblogger.com)
- 6 Reasons Your Brand Needs a YouTube Channel (elirose.com)