The Warmth of a Father

I just read an outstanding remembrance of a friend and customer’s father who just passed. The story ended with a poignant commentary of how being home and remembering your father takes you back to your childhood. You may be 40, 50, or 60 years old but your father or his memory can make you feel ten again. Then I realized what would have been my father’s 79th birthday comes up next week. He’s been gone 15 years and I still miss him. And I still have the feeling of being a kid again when his memory creeps into my day. Like a beam of sunlight through a window on an otherwise cold day, it brings warmth. I selfishly pray my three kids will feel a warmth after my time comes, God willing, many years from now knowing, like a lot of fathers, I wasn’t perfect but I loved them with all my heart and at every instance since before their birth tried to act in a way that made their lives better, happier.

My Dad as a young, earnest businessman.

My Dad as a young, earnest businessman.


I know in our society, and here on social media, wonderful and deserving Mom’s are spoken of highly, frequently and with great love. But my Mom was seldom part of my life, for many years. I had my Dad. I inherited so much from him. Some good, some not so good. He was a flawed man and much of what I learned from him was what NOT TO DO. But as I’ve written before when 25% of Dad’s deprive their biological children their presence, not to mention their love, my Dad was there. He was always there. Maybe, like me, you had conflicts with your father. Maybe you didn’t like, appreciate or understand his disciplines, or his words or actions. But maybe, just maybe, if he was there, if he attended your soccer games, came home at night, shared Christmas and holidays with you and showed you he cared, even if he didn’t say it, then maybe you can forgive him too.
Here’s a shout out to the Dad’s I’ve been privileged to know who did the right thing and were always there for their kids. You give more than you know by being there. And probably more than your kids know, at least, they don’t until you’re not there anymore.
Thank you P.J. for this sweet beam of sunshine you provided me today.

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How Realtors Should appear on Google

As a Realtor you make money by getting clients who want you to help them sell their home or buy a home or both.

How do you get clients? Referrals? Great! But you must know in the 21st Century no referral is any good if you can’t be found on Google. Why? Because after you’ve done a good job for a client and they’ve told their friend, family member, accountant, mechanic, boss, co-worker or anyone else about YOU and the good work you do what’s THAT person, that referral, going to do? THEY’RE GOING TO GOOGLE YOUR NAME. 

Nearly 66% of home buyers or sellers are going to interview only one Realtor before deciding who to hire to help with this life changing decision. As such, its vital that when you have a referral they can find you on the internet in order to 1. Learn about you. 2. Call you.

Here is how Total Broadcasting Service helps one of our client Realtors Cathy Wahlin of Windermere Real Estate.

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In conducting a Google search of ONLY Cathy’s name on an Incognito browser window you can see in the screen shot above that her name and her links dominates the first page search results. Failing to do so would invite her competition on to the page.

As with her real estate service Cathy Wahlin has done a good job. She’s marketed her services well enough to push the competition out of her referral’s search for her. Total Broadcasting is proud to have helped with this effort.

What We Do:

The monthly videos we provide for this outstanding real estate professional are uploaded to YouTube, posted on Facebook, and appear on Cathy’s website (links to all appear on the 1st page of her Google name search), Google+ page, Twitter and where ever else she chooses to post them, including her blog. That’s a lot of content she gets for a very low monthly subscription rate.

And her videos give her the chance to introduce herself to those new referrals.

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The above screen shot shows another incognito search on YouTube for Cathy Wahlin. YouTube is the 2nd most used search engine on the internet, second only to Google. It’s important to note in both the examples given only her name is used in the search. No reference to her being a Realtor, what company she works for, or where she might be located. The screen shot from YouTube shows links, and thumbnail pics of Cathy’s videos, making it easy for referrals to find her, and see her, and subsequently to call her.

Great job Cathy!

Total Broadcasting Service helps professionals in Real estate, including Realtors, Home inspectors and Mortgage agents get found on the internet with affordable, quality MONTHLY videos. Get your Real Estate business found with the help of Total Broadcasting. Call for a free internet evaluation. And, while they last, we’ll give you free tickets to a Seattle Seahawks home game this 2016 season for becoming a new subscriber.

Call for Video Production Services: 425-687-0100

Realtors need Video Marketing

It’s 2016. Mr. or Mrs. real estate professional you no longer have an excuse for not AT LEAST looking into video marketing.

We know the excuses.

“I don’t have the money.” – A couple of thoughts here: 1. When are you going to get the money? When your invisibility on the internet magically brings you lots of new clients? We don’t mean to sound mean. LOL. But its true that to make money you must spend money. And every marketing expert will tell you video is key, along with a strong presence on the internet (i.e. social media). We know you’ve heard this at your real estate company’s monthly sales and marketing meetings. Haven’t you?

2. How do you know you don’t have the money if you don’t pick up the phone and call a video production expert, like Total Broadcasting service? It’s easy to dismiss something of which you have no knowledge. But when you invest the 5 minute phone call and 20 minute face-to-face meeting with someone who knows yours questions before you ask them and provides all the answers you will then authoritatively know if you have the money or not. Perhaps someone who has worked with other professionals like yourself can provide some ideas that you’ve not thought about.

“I can do the videos myself”- OK. Ignoring the FACT that your video production quality will inevitably be of poorer quality than what can be done by a professional, we must ask the obvious question, why haven’t you? Again, its an easy excuse to say you’ll do something and then never get around to doing it. It’s also a poor business decision to take all the time necessary for scripting, recording, editing, and then posting or placing your video where people can see it rather than concentrating your valuable time working on behalf of your clients buying and selling homes. Best to invest the money in someone whose entire business interest is in helping you grow yours.

“I get all my business through referrals”-  Let us repeat…its 2016. No matter how successful or unsuccessful your real estate business is, imagine how it could be if your referrals could actually find you on the internet thanks to some quality, well produced and well placed marketing, and introductory videos. In today’s internet age no referral just calls you based on someones recommendation. They Google you first. And if you are not showing up, or blanketing the 1st page Google search results, you know who will appear before the eyes of YOUR referral? Other Realtors. Other real estate professionals who spent the money, and time to get their presence seen on the search result for a local Realtor. That should be you in front of their eyes. But its not because you have no valid internet presence. We can change that.

Windermere Realtor Cathy Wahlin is just one of the real estate professionals we’ve helped with videos like this one:

Mortgage agents, Home inspectors, and anyone whose business profits from the buying and selling of residential homes need the monthly video service Total Broadcasting provides.

Don’t take our word for it. In a buildfire.com article titled Real Estate Marketing Ideas From 19 Top Experts nearly all of them specifically write about the need for professional videography/photography.

If we have finally convinced you to do what you know you should have been doing all along stop reading now. Stop surfing the internet now. Don’t click on another link. Let’s see if we can help you. Call Total Broadcasting Service at 425-687-0100. While they last we’ll give you a pair of Seattle Seahawks game tickets for this 2016 season just for becoming a new monthly video customer.

Thanks for visting. Share with your friends.

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Video Production for Realtors, and Auto Shops

Watch our video then call us.

 

 

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Christians and Politics

Clinton trump

Well the conventions are over and done with for another Presidential election cycle. I sure feel a lot more enlightened, don’t you?

I know now that Hillary Clinton is a liar, crooked, corrupt, and has no significant accomplishments in her professional political life.

I am more recently aware of the fact that Donald Trump is a racist, homophobe, anti-Islamic, anti-migrant, and a failed businessman.

The Republican convention and Democrat convention which followed spent most of its time demonizing the opponent in this Fall’s Presidential election. And while I know many who are reading this now will openly and frequently say they HATE Clinton or they HATE Trump or the HATE both of them, I would ask you to consider your faith, or the faith that you claim to possess.

Are the descriptions I wrote about Trump and Clinton accurate? True? Like most people these negative characterizations are possibly true to some people and not true to others. It’s like those grainy cell phone videos of police shootings that we’ve all seen. Maybe half this country see’s police acting irresponsibly and abusing and sometimes killing innocent individuals. Different people seeing the exact same video see a potential criminal suspect resisting arrest and in doing so threatening the law enforcement officers; and in the natural progression of things being man-handled or shot. As much as you see one side, you have to acknowledge that others see the other side. And so we have conflict.

I am not a fan of Trump or Clinton. I don’t think either is nearly as bad as their detractors claim. I don’t know who I’m going to vote for. I’m leaning toward voting for the Libertarian ticket with former New Mexico Governor Gary Johnson and his Vice-Presidential nominee former Massachusetts Governor Bill Weld.

But as I contemplate my choice and try to sway some toward my way of thinking I am constantly amazed how our “Christian” nation continually forgets the main tenants of our faith. The message from Jesus over and over and over again in our Bible is LOVE. 

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We’ve all heard it whether you’re Christian or not, “A new commandment I give you is to Love one another…” John 13:34. It’s important to note that Jesus didn’t say “Love one another…unless the other guy is part of a different political party”. You, of course, will say “but how can I love Hillary, she lies. And her lies offend me”. Fortunately, Jesus once again has you covered. He said, “Let him who is without sin cast the first stone.” JOHN 8:7. Have you ever lied? Have you lied repeatedly in your life? Have you been caught for doing so? Now…here is the real tough question…have you ever been perpetually in the national spotlight under the hot lamps of scrutiny like Hillary Clinton has been for more than 25 years and lied and been caught? The answer is no. You haven’t. In fact few have in our nations history.

It’s easy to see that Jesus was telling us to not be hypocrites. But he was also telling us not to judge others. Love one another. But again you say, “I can’t love Trump. He is so vulgar. I think he’s a racist”. Well, Jesus hits back at us with Matthew 7:1 “Judge not. Or you will be judged”. Its seems he’s pretty consistent.

And when friends and even family members harangue you for your political affiliations remember what Jesus told Peter about the brother who repeatedly did wrong. Peter asked Jesus how many times should I forgive him? Seven times? Christ again demonstrates his endless capacity for love and responds, “I do not say to you, up to seven times, but up to seventy times seven.” Matthew 18:22. (That’s 490 times for the math challenged. Though I doubt Jesus was being literal)

Forgetting what our faith teaches us over and over and over and over again in this life…happens. It happens when Democrats advocate for a woman’s right to choose an abortion at any time in a pregnancy. Their forgetting that another’s life is what’s being chosen. And what does the Bible say about that? Well there’s Exodus 20:13 and Deuteronomy 5:17.  But Jesus himself said it as well,“You shall not murder, you shall not commit adultery, you shall not steal, you shall not give false testimony” Matthew 19:18. In fairness a lot of Republicans advocate for abortion as well. If Christian, they too have forgotten, or chosen to ignore what else Jesus said, “You shall not murder, and anyone who murders will be subject to judgment.” Matthew 5:21. And again, Republicans and Democrats are constantly forgetting the LOVE commandment with angry retorts to whatever the other says. The very next verse applies to all of us, Matthew 5:22.

Never in the history of Presidential elections have two more agitating and controversial candidates vied for the most power job in the world. And instead of the best they each seem to bring out the worst in our fellow Americans; which is good enough reason for me to seriously consider Gary Johnson. But it’s my prayer that we can all quickly realize, if you’re Christian, remember your faith’s teaching! The Bible, and Jesus doesn’t call them teachings. He calls them commandments! Or if you’re Jewish, Muslim, Buddhist, Agnostic, or Atheist we’re all Americans and above that we’re all humans. Life for you and your neighbors will be so much better if we disagree, agreeably, and remember to LOVE one another. “Love your neighbor as yourself. There is no greater commandment than these.” Mark 12:31

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

Black or Blue, Lives Matter

cops

This morning I heard a news pundit on CNN commenting on the horrible attacks on police in Dallas and the police shooting of a driver in Minnesota during which he referred to the “African American/Hispanic” community. He said it as if they are one and the same. This got me thinking. They are not the same. We are a nation divided by numerous cultures. And these cultures are increasingly at each other’s throats.

News of yesterday’s shooting of police in Dallas, Texas left me feeling pretty numb this morning as I prepared for a work day. Five brave men were killed and seven others were shot apparently by a 25 year old black man who claimed to be acting alone because he was upset at white people. Before being killed by police trying to apprehend him, he said he wanted to kill white people, especially cops.

This young man lived in a Dallas suburb and had served six years in the Army Reserves. Sadly there is little doubt he was influenced by the hateful, and ignorant comments made in recent years by many including our President, the Democratic Presidential nominee and the organization Black Lives Matter. They’ve all given voice to the myth that there is a systematic (as Obama has said) or systemic (as Clinton has said) racist problem among America’s police forces.

My unique persepctive: I’m a 50+ year old white man. Thirty-two years ago I met and later married a black woman. We were married 28 years and lived together over 30. I have three kids, 2 are adults, all of whom identify as black. After my divorce I was fortunate to meet and get into a relationship with a beautiful Mexican woman who came to the U.S. at age 13 and became a legal citizen in her 20s. For most of the past year we’ve seen each other 5-6 days per week.

The black community in the very liberal Seattle area where I live is distinct and separate from the white community and certainly from the Hispanic community. Generally speaking they live lives much different, with much different views, different interests, different celebrities, and different heroes than the nearly all-white suburban Seattle community in which I grew up.

It’s no different in the Hispanic community. Though my Mexican-American girlfriend was smart and professionally accomplished and had lived in both Seattle and San Diego, California for her entire adult life her knowledge of most pop or celebrity or sports personalities, events or history that I and many others take for granted was close to zero. And the same was true of many of her Hispanic friends from work and church. Hispanic people, at least in the Seattle-Tacoma area, associate with and live amongst themselves having little interaction with whites, or black either.

I’m confident were I to embed myself as thoroughly in the Asian or Gay communities I would be writing the same thing about them.

These different and diverse communities are not talking to one another. At best they’re talking at each other. At worst, they’re yelling at each other.

The Black Lives Matter movement was established on a lie that continues to be perpetrated and continues to harden the hearts of African-Americans across the country. If you’re black and you’re raised to believe that police are racist and that they WILL shoot you; of course you’re going to defend yourself and shoot back, or fight, or resist arrest. The same is true of Hispanics. Black Lives Matter, Barrack Obama, Hillary Clinton and much of the news media nationwide fed the beast that said Michael Brown of Ferguson, Missouri was an innocent and sweet little teenager who was gunned down by a cop for no good reason while Brown had his hands raised, essentially giving himself up. It’s a myth, but a widely believed myth.

Here are the facts: Little to no evidence exists that Brown had his hands raised and was humbly subjugating himself to a police officer. Witnesses who initially made such claims, recanted them when interviewed by police. There is clear evidence that Brown robbed a convenience store just prior to his confrontation with police. He assaulted the store clerk. He assaulted the police officer and tried to take his gun. And upon withdrawing from an initial scuffle charged the police officer before being shot. And Michael Brown was 6-foot 5-inches tall and weighed 289 pounds. Not a little guy.

While not to the same extent these myths or exaggerations have also been forwarded in numerous other police shootings and in the Travon Martin case. It’s a narrative that has infected the black community, the separate and at times isolated black community. It’s also permeated the Hispanic community. How many people think Republican Presidential candidate Donald Trump hates Mexicans because he called them all rapists and drug dealers? He never said that. NEVER. But you believe he did because its been so reported on social media and even some mainstream media. What Trump said was a reference to illegal immigrants NOT all Mexicans or Hispanics. And he didn’t say all of them were rapists and drug dealers. He actually and accurately said, “Many of them are nice people” in the sort-of off the cuff manner that has endeared him with many and caused rancor with his opponents (It should be pointed out that these opponents wouldn’t support Trump if he had a halo above his head and angel’s wings on his back).

While the United States remains approximately 63% white that number has been decreasing for decades and is not likely to reverse course. Nor is it likely to reverse course that these divided communities will come together when we continue to elect leaders who repeatedly and strategically divide us with their rhetoric and activities.

I love the differences in the people and communities in which I have been in indoctrinated. And I love that I have almost always been eagerly welcomed in those communities. But when you’re the only white guy or gringo in the room, as has been my case many, many, many times over the past 30+ years you notice. And so do they.

What has always worked for me is to be curious and interested in the people with whom I’m around. And when difference come up I’m not afraid to talk about them. I think its helped me many times over the years.

We’re all Americans. We’re not “us” and “them”. Having separate racial, or cultural communities is fine. But lets not act like one is better than the other…as the whites, the black, the hispanics and I suppose others have done too often in recent years. Cops are NOT trying to kill black people. Those bad ones who make mistakes should justly be punished. But treat each case individually and please, please, please reject the demigods who claim systemic or systematic racism that simply doesn’t exist. Read the meaning of the words if you don’t know what it means…Hillary.

In the infamous words of another bad guy who was portrayed as a victim, “Can’t we all just get along”?

Your thoughts are welcome. Thanks for visiting.

 

Call for Video Production Services: 425-687-0100

My New Life Anniversary

Working the mic in Total Broadcasting Service's former studio booth.

Michael Schuett working the mic in Total Broadcasting Service’s former studio booth.

Eleven years ago today, April 15, 2005, I walked into United Broadcasting Sales Company where I had worked for 13 years and handed my manager my resignation. Despite setting individual company sales records and serving as the default unpaid coach of so many new hires and despite company profitability relatively new company owners instituted a new pay plan that slashed everyone’s pay. Mine would have been cut over 35%.

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One of the 3 such awards United Broadcasting bestowed upon me.

I had many promises from numerous co-workers to join me in starting a new company, but none followed through. So I was left to fend for myself. Total Broadcasting Service has been like another child to me and grown through tough times, including my divorce. It hasn’t been easy. And despite those tough times and never quite attaining the high income levels I had before I am so proud I walked with wobbly legs to my previous manager’s desk 11 years ago and said I won’t be mistreated and under appreciated by them anymore. The UBSC owners were pissed and threatened me with legal action to stop my entrepreneurial efforts. I believe those threats, in part, scared off my former co-workers.

As it turned out I was the first of many who fled the plantation that United Broadcasting had become. When I quit they employed over 40 sales people. Within 2 months they were down to 13. Nearly all of the top sales people left for another Bellevue company. Many meeting with great success. That Bellevue company no longer exists and my former colleagues have scattered with the wind. United Broadcasting collapsed. It clung to a precarious existence for some 5 years before finally shutting its doors after 30 years in business. A greedy owner and a Liberal (even leftist) narcissistic, and incompetent management tree that believed in taking from their best and giving to their least-capable spelled the company’s doom.

I miss working with the many who became friends. After so many followed my lead and quit I went a while feeling somewhat responsible, since I had been the first. They eased my anxiety on the matter by seemingly improving their lives dramatically after leaving the plantation. I’m glad at least for Facebook to somewhat stay in touch with some of them. I’ve learned that if you don’t value your best people they will find someone else who does; a lesson that translates into personal relationships too, not just business.

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Getting into sales allowed me to make a lot more money right away

I’ve also learned that perseverance is omnipotent. Despite friends and my closest family members doubts and lack of support Total Broadcasting Service is coming off two consecutive record-setting sales years and 3 record-setting years out of the past 4 years. The best is yet to come. We’ve built strong relationships with an increasingly large host of fabulous and loyal clients. I’ve hired the truest and most loyal co-worker in Marianne Petersen who continues to grow in her work duties and continues to impress. Thank you Marianne for being such a valuable employee and person in my life.
Marianne atr Shoot

Total Broadcasting Service video Editor/Producer Marianne Petersen

My dream that I pray for is that my efforts will benefit my children and someday even my future grandchildren long after I have sauntered off this mortal coil. With God’s grace we will achieve this goal. And we’ll do it while forging a new journey with new compatriots who bless my life by being in it.
My plans for my life have turned unexpectedly at several points in my 52 years. Like anyone who reads this writing. Today’s anniversary represents one of the most significant switches in directions. If I’d not experienced this dramatic turn, the new turn I’m months into now, would be a lot scarier. So, ultimately, I’m grateful.
Call us for affordable video production, 425-687-0100.

Call us for affordable video production, 425-687-0100.