Why You Don’t Need to Go Viral to Make Video Marketing Work

While it can be a game-changer to be suddenly watched by the world, most small businesses don’t need this level of exposure to see results.

Source: Why You Don’t Need to Go Viral to Make Video Marketing Work

The Warmth of a Father

I just read an outstanding remembrance of a friend and customer’s father who just passed. The story ended with a poignant commentary of how being home and remembering your father takes you back to your childhood. You may be 40, 50, or 60 years old but your father or his memory can make you feel ten again. Then I realized what would have been my father’s 79th birthday comes up next week. He’s been gone 15 years and I still miss him. And I still have the feeling of being a kid again when his memory creeps into my day. Like a beam of sunlight through a window on an otherwise cold day, it brings warmth. I selfishly pray my three kids will feel a warmth after my time comes, God willing, many years from now knowing, like a lot of fathers, I wasn’t perfect but I loved them with all my heart and at every instance since before their birth tried to act in a way that made their lives better, happier.

My Dad as a young, earnest businessman.

My Dad as a young, earnest businessman.


I know in our society, and here on social media, wonderful and deserving Mom’s are spoken of highly, frequently and with great love. But my Mom was seldom part of my life, for many years. I had my Dad. I inherited so much from him. Some good, some not so good. He was a flawed man and much of what I learned from him was what NOT TO DO. But as I’ve written before when 25% of Dad’s deprive their biological children their presence, not to mention their love, my Dad was there. He was always there. Maybe, like me, you had conflicts with your father. Maybe you didn’t like, appreciate or understand his disciplines, or his words or actions. But maybe, just maybe, if he was there, if he attended your soccer games, came home at night, shared Christmas and holidays with you and showed you he cared, even if he didn’t say it, then maybe you can forgive him too.
Here’s a shout out to the Dad’s I’ve been privileged to know who did the right thing and were always there for their kids. You give more than you know by being there. And probably more than your kids know, at least, they don’t until you’re not there anymore.
Thank you P.J. for this sweet beam of sunshine you provided me today.

FB Tower pic w-number

I LOVE April!

IMG_8755I have said for years that April and October are my two favorite months of the year. They just bring so much of what I love.

Sure I love Christmas and the whole Christmas season.

Snowy Renton Street

Snowy Renton Street

The parties and the love shared between people is like no other time. The busyness doesn’t bother me. It energizes me. But December doesn’t make my top list because of the weather. In the Puget Sound, where I live, temperatures in the 30s and 40s and a near constant drizzle or grey cloudy days are the norm. No. I want sun shine. Even if its cold, I want sun shine. So, sorry December you don’t make it.

July and August are very high on my list. It’s frequently sunny. I often enjoy BBQ parties with friends. Sunset at Birch Bay, WA And the baseball season is entering its second half, with pennant races looming. The good weather makes outdoor activities that I love more frequently possible. I love fishing. I love camping. I love driving in my convertible with the top down. It’s all good. But in terms of sports…baseball is the only thing going. I love baseball. But there is no college sports. NFL football is only in training camp and exhibition games that no longer interest me like they did when I was a kid. And basketball is fortunately only limited to the women’s game, which I only tacitly pay attention to. Sorry, all you Storm fans. I’m just not there. And sorry Sounders and MLS fans. I don’t hate Soccer like some who complain of its boring low scoring matches. But they have so many, boring low scoring matches. And I still don’t understand what games count, what trophies count, and how you can play in a tournament in the middle of a season that is completely unrelated to the league in which you play. So, July and August are close, very close. But they fall just a tiny bit short.

Green Bay Packers v Seattle SeahawksOctober is great because the weather at the start of the month is still pretty decent. We have FOOTBALL! Both college and NFL football are well underway, promising fun and excitement every weekend. And Major League baseball is conducting its playoffs and World Series with nearly daily intrigue. I can still go fishing. And, while I don’t do it much anymore…I can go hunting and enjoy a weekend with my dog. October also is the start of the NBA season. Since the Oklahoma Raiders stole my beloved Sonics from Seattle, the start of the NBA season means considerably less to me. In fact, it means almost nothing. I am still a bitter Sonics fan. But…I do love October.

And then…there is April. April is the first month since October or even September some years, when you can expect daily temperatures near 60-degrees. ! YEA! Warmth! I’m a fair weather fisherman, so April see’s me out on my canoe on local lakes.

North Cascades National Park

North Cascades National Park

And in terms of spectator sports for the sports nuts like me? It’s a plethora of enjoyment, a cacophony of choices, a riches of experiences. It all starts with the NCAA men’s Final Four basketball championship. And in years like this when a local team, Gonzaga, is playing deep into the March Madness tournament it’s even better. Baseball’s opening day dawns in the first week with every year promising championship dreams…even when those dreams are irreconcilably impossible. I seldom watch golf or play it. But The Master’s this week and every year is not so much golf as it is an event and tradition and history. It’s often high drama. And for others, as I’ve already mentioned this doesn’t really apply to me…much…their is the soccer season underway with the Sounders here in Seattle and there is the start of the marathon NBA playoffs, the only major sport that takes two months to finish the season after having finished the season. Seahawks logo Lastly, us NFL and Seahawks lovers are given the gift of the NFL Draft in April, with the promise of new stars coming to your team to help take you to the promised land by filling the wholes you perceive your team has.

And I haven’t even mentioned the blooming of flowers and their scents and colors, and the return of leaves to the trees and birds and little animals scurrying about after a winter in hibernation. Life begins again in April. I LOVE IT!

10 year anniversary Logo

Total Broadcasting Service supports The Emergency Feeding Program of Seattle and King County. Please consider clicking on their logo to go to their site and make a generous donation.

247881_129703920442554_4713491_n

Emergency Feeding Program Podcast

Recently Emergency Feeding Program’s Director Glenn Turner, Project Coordinator Belynda Dunbar, and Office Manager Marlene Poland were guests on the Living Well podcast of Seattle Professor Zenobia Bailey.

Hear it here: https://s3.amazonaws.com/btr.shows/show/7/450/show_7450269.mp3

If you don’t know about this special non-profit program listen and learn. Emergency Feeding Program of Seattle and King County is a truly unique organization that is Fighting Hunger By Design, with a supplemental feeding program for those in greatest need locally. You can donate at http://www.emergencyfeeding.org/.

247881_129703920442554_4713491_n

Your author of this blog is a board member of the Emergency Feeding Program and am proud to donate my time and efforts to help them realize their goal that nobody goes hungry in King County.

My Incredible Morning Run

IMG_8755In my on going efforts for fitness, health, and continued youth I woke this morning, dressed in my sweat suite, grabbed my cell phone and ear plug headphones and embarked on a morning run. After I was done I realized what an extraordinary start to my day I experienced.

It was a cold March morning with temperatures in the upper 30s. As I left my Renton home through my garage I zipped up my jacket all the way to my neck. I plugged my headphone buds into my ears, plugged the cord into my phone, and turned on the music. I like up-beat music as I run, and classic rock is my up-beat music of choice. Journey was the first band I enjoyed.

At 51 years of age with arthritis in my hips and a slightly torn right labrum loosening up for anything physical takes a little more time than it used to. The darkness of pre-6am enveloped me as I awkwardly began running out of my driveway. The first few hundred yards of my runs see me looking quite geeky as I shake off the cobwebs of a nights sleep and free-up my muscles and joints. I’m flapping around like a fish out of water, and my legs are rotating as a wheel with no lug nuts.

After the first song had played Led Zeppelin was in my ears and head. Good Times, Bad Times. I wasn’t feeling great. My hips were growling at me and the cold was nipping at my ungloved fingertips.

I then looked up from the sometimes dangerous cracked sidewalk and saw a beautiful full moon through the Douglas Firs setting in the west. It shown through the trees and was hallowed by a cloudy mist. It was my beacon lighting my dark path on my journey. It inspired me. Between looking down to watch for missteps on the uneven sidewalk I would look up at the glowing orb. Sometimes I had to search for it as it ducked behind a tree or apartment building. Cars whizzed by at 40 mph when I finally grunted my way to a main road with a smooth level sidewalk, the moon still glowing in the west, descending over the Olympic Mountains.

I run a route that’s about 3.5 miles. It takes me about 30-35 minutes. I’m not fast, just steady. As I rounded the Fairwood shopping center I began the journey home. That would take me east. No longer fighting to keep running or feeling stiff from old age and a thorough nights sleep I am quickening my pace. And a funny thing happened. Dawn had broken.

Rush, Seal, and Pink Floyd sang in my ears as the sidewalk became more easily visible in the growing light. As more hills, and the start of a side-ache begin to challenge me I begin reciting the Hail Mary, over, and over, and over again asking the Mother of Jesus to bless me in my efforts and carry me through.

The final 2-300 yards to my home is the steepest hill on my route and a real struggle as I’ve already run over 3-miles. But not this morning. My eastward trajectory and up hill slant had me peering into a glorious sunrise. Pink skies and some blue clouds inspired me to sprint. It was a beautiful morning.

Sunday, daylight savings time begins. So my next run will be in what is now the 5am hour. It’ll be dark, and I won’t see a darkness and a full moon followed by a beautiful sunrise in the east. I realized and asked myself how often, in the Pacific Northwest, will I run on a clear sky morning, with a full moon, and clear starlit skies followed by sunlit blue, and biting and exhilarating cold all during the same 30 minute run.

Is it pessimistic to say I may never experience this glorious combination again? There are only 12 full moons each year, the number of clear skies in Seattle are notably few, I only run 2-3 days per week and because of my age and my arthritis that amount is going to decrease as time moves on.

My morning run was extraordinary, special, inspiring, fun, and possibly one-of-a-kind.

10 year anniversary Logo

Go to our website, read our story and try some AdvoCare. You won't regret it.

Go to our website, read our story and try some AdvoCare. You won’t regret it.

The Poverty Myth: It’s not for a Lifetime

tbs-avalanche-12-2010-102.jpgWhen considering those in poverty it is far too common to think of them as perpetually poor and forever on the public dole. This sentiment has long existed and been perpetuated by claims of generational poverty; families that have nothing and leave nothing for their kids, thus creating a cycle that keeps the kids poor as adults and their kids raised in unrelenting poverty as well. These people are forever a burden on society and forever in need of our tax dollars being redistributed to them in the form of low or free rent, food stamps, medical care and more. Or so the myth goes…

While its true that many in poverty can stay poor for a significant portion of their lives, that’s often not the case. A 10+ year old study found that a significant percentage of those who were in the bottom third of income earners in the 1970s at some point over the following 20 years actually attained a level of income putting them in the upper third of income earners. This illustrates the point that those in poverty and receiving assistance are often only in that financially troubling position for a short time in their lives. 

This makes sense when you consider that many of those who are poor are young adults or young families who have not yet attained the wisdom, experience, resumes or income to keep them out of poverty. But as they age and gain work experience and the wisdom on how to earn and save money they lift themselves out of poverty and often into financial well-being.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

This was certainly true for this author. I have worked in the radio industry for my entire adult life. I began professionally in 1985 as a 21 year old country music DJ and part-time high school sports play-by-play announcer. This auspicious position paid me the awesome sum of $600 per month. A little extra scrambling for more work usually got my check up to $650.00. And that was gross income, paid to me with only one pay check per month. I worked 50-60 hours per week, 6 days per week; thus not allowing me to hold a second job. I was poor. I didn’t qualify for food stamps. At the time I did apply and was told I made exactly $5.00 too much each month to qualify. I lived on Top Ramon, Mac & Cheese, and Cheerios. Oh…and beer. Priorities, right?

Twenty years later my income climbed to a level in 2004 where my earnings put me in the upper 2-3% of income earners. I owned a home, a rental property, and was raising a family. In 2005 I started my own business, Total Broadcasting Service.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

And I’m not special. Lots of people can tell the same story.

The myth that poverty is a life sentence has two deleterious effects. If believed by some of those in poverty it helps keep them in need. It also discourages generous giving from many who could dramatically impact the lives of those in poverty. “Why give if these lazy, drug using poor people are only going to use my money to get drunk and high and buy tattoos and other frivolous expenses? I was poor and I lifted myself up. They should do the same.”…or so seems to be the thinking.

When its understood that poverty is more usually a temporary condition Americans can feel more comfortable generously offering a hand up while not seeing it as a hand-out. If someone is too young to have learned and earned you are more likely to see their potential and give them the assistance you probably benefitted from in your own youth. When its plain that a medical condition has prevented a person from working and they lost their income and haven’t yet found a means by which they will eventually support themselves, you can maintain a much higher level of empathy for their plight. Even when someone’s own poor decisions or foolishness have driven them to the poor house, you can feel a greater desire to help them get back to being self sustaining if you have the confidence of knowledge that most people in their positions will use your generosity wisely to change the direction of their lives and improve their situation.

My faith tells me that its my responsibility to help those in need. But if my faith (or yours) didn’t dictate charitable giving, common sense would. Few people, regardless of political persuasion, like the government’s gun to your head (otherwise known as the IRS) approach to monetary redistribution. And frankly its terribly inefficient anyway. But many non-profit charitable and church based organizations provide efficient and meaningful help to the needy. 

One of these organizations in my community is Emergency Feeding Program of Seattle and King County. I met it’s Director, Glenn Turner, this year. He carefully explained to me and others how EFP fills the gaps in food distribution for the needy. Food banks typically only provide food enough to last an individual or a family for 2-3 weeks per month. The obvious problem being that every month is at least 4 weeks. Emergency Feeding Program will help those who can’t provide for themselves over each month’s final 1-2 weeks with carefully constructed food bags tailored to the specific dietary and ethnic requirements of the recipient. They provide 15 different types of emergency food bags to match their clients. Emergency Feeding Program has been doing this since 1977, and are Washington State’s third largest food distribution service for the needy. And they do it through the generosity of people. They have many people who volunteer their time. And many generous people and organizations who donate food and money. You can help them too. And this writer hopes that you will.

Isn’t it easier to help knowing you are actually helping. Isn’t it best to look at those in poverty as merely folks who are down on their luck and with the kind and generous assistance you provide they won’t stay where they are; they’ll rise up support themselves and in the natural evolution of their lives help others; maybe even you, should you someday be a victim of misfortune, poor health or unfortunate decisions. 

We can’t and shouldn’t rely on government to carry us through. We’re a free nation. And we should be free to help those we want to help. And we should help. It’s in our best interest as well as the recipients of our generous money and efforts. 

247881_129703920442554_4713491_n

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

As an addendum: Emergency Feeding Program is hosting its first ever Summer musical event to raise awareness and donations. Jazz on the Houser will be from 3-9pm Saturday August 23rd. Click here to learn more: http://www.emergencyfeeding.org/events-wedge-details/354217/1408824000

Seahawks Will Win the Super Bowl

On September 6, 2013 I wrote the blog Seahawks will win the Super Bowl if…
As you can see…I have removed the “if”. 

The Author in 2013 age 49

At the start of the NFL season I predicted in my blog that Seattle would finish 12-4 or 13-3. Nailed that one.

I also said if they get home field advantage in the playoffs they would go to the Super Bowl. Well, with Sunday’s win of the St Louis Rams at CenturyLink Field the Hawks have indeed secured home field advantage through the playoffs. Win two games on their home turf and nirvana is upon us.

Seattle goes into the playoffs with five other NFC teams who are all fully capable of going to the Super Bowl and beating whoever the AFC representative is. And the AFC representative will undoubtedly be Denver unless Bill Belichick’s New England Patriots pull a minor upset. The Broncos are a good team, and their quarterback Peyton Manning is THE best. But they’re vulnerable to a tough defensive team like Seattle, San Francisco, or Carolina.

Seattle’s road to the New Jersey Super Bowl could be made easier if they are lucky enough to avoid playing San Francisco or Carolina. Playing both of them, which is a possibility, will be particularly tough. The Seahawks January 11th Division round game will be the lowest seeded survivor of the Wild Card weekend games; either San Francisco, New Orleans, or Green Bay. The Saints and the Packers don’t concern me. Neither has the defense necessary to stop a Seattle offense that moves the ball and scores pretty well when not facing a big strong front seven like the 49ers, Panthers, Buccaneers, and Rams.

The NFC wildcard games feature the 49ers in Green Bay versus the Packers, and the Saints traveling to Philadelphia to play the Eagles.  I’m fairly confident S.F. will beat G.B. which would send Jim Harbaugh and his Bay area miscreants to Seattle IF the Eagles take advantage of their home field advantage and beat the road-weak Saints. New Orleans and the Saints are simply not the same team on the road as they are in the Superdome. AdvoCare National Spokesperson Drew Brees will have to turn around this trend if they’re going to “win” a trip to the hell hole that is CenturyLink Field.

I expect Seattle to be playing their greatest rival in their first playoff game. Too bad how the NFL playoffs are set up. Because if this happens the two best teams in the league will meet in a Division round game and not even a Conference Championship. Seahawks logo

The Seahawks can feel confident in playing the 49ers in Seattle since they have thoroughly throttled S.F. in the Clink the past two years, and Seattle’s two losses in the Bay area have both been close. My concern is that a team as solid as the Niners are bound to figure it out at some point, right? I hope not.

The news yesterday that wide receiver Percy Harvin will practice this week is GREAT news for the 12th Man. Harvin is so talented that his presence on the field can tilt the whole field for the Seahawks. Six weeks ago Harvin played his only game of the season against Minnesota. But it was so obvious that the Vikings adjusted their defense for Harvin when he was in on those 16 offensive plays; Harvin becomes a weapon even if only as a decoy. But if fully healthy he’ll be more than that. Harvin in the game makes a Seahawk win that much more assured.

Carolina beating Philadelphia is near certain. My prediction anyway. A successful prediction would send Carolina all the way across country to Seattle. Playing in Seattle is tough enough. Doing so in January when you’re a warm weather team, and doing so when you have to flying across country is no easy task. The Seahawks have beaten the Panthers narrowly in Carolina each of the past two seasons. Doing so at the Clink will be easier. Seattle will be going to the Super Bowl for the second time in their history.

New England beat Denver in the Mile High City November 24th. So they can do it again. But I don’t think they will. The Patriots had Rob Gronkowski at that time. The All Pro tight end is now gone for the season and won’t be there as Tom Brady’s favorite target. The Patriots can win. But I think the Broncos will.

Super Bowl XLVIII will be the first out-door cold weather Super Bowl in its history. It might snow. It will almost certainly be cold; freezing cold. I can’t imagine a more welcoming situation for Marshawn Lynch and the Hawks grunts on the defensive line. Manning is defensive about the claim that he doesn’t play well in cold weather. Too bad. He doesn’t. No quarterback does…at least most of the time. A ground and pound defensive, cold game favors the team with the number one defense in the league and the game’s most violent runner.

February 3rd will be a non-work day in the Northwest for most everyone. Because Seahawk fans will still be celebrating their 28-24 win over Denver.

Thanks for visiting. Comments are welcome.

Go to our website, read our story and try some AdvoCare. You won't regret it.

Go to our website, read our story and try some AdvoCare. You won’t regret it.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100