Why You Don’t Need to Go Viral to Make Video Marketing Work

While it can be a game-changer to be suddenly watched by the world, most small businesses don’t need this level of exposure to see results.

Source: Why You Don’t Need to Go Viral to Make Video Marketing Work

The Warmth of a Father

I just read an outstanding remembrance of a friend and customer’s father who just passed. The story ended with a poignant commentary of how being home and remembering your father takes you back to your childhood. You may be 40, 50, or 60 years old but your father or his memory can make you feel ten again. Then I realized what would have been my father’s 79th birthday comes up next week. He’s been gone 15 years and I still miss him. And I still have the feeling of being a kid again when his memory creeps into my day. Like a beam of sunlight through a window on an otherwise cold day, it brings warmth. I selfishly pray my three kids will feel a warmth after my time comes, God willing, many years from now knowing, like a lot of fathers, I wasn’t perfect but I loved them with all my heart and at every instance since before their birth tried to act in a way that made their lives better, happier.

My Dad as a young, earnest businessman.

My Dad as a young, earnest businessman.


I know in our society, and here on social media, wonderful and deserving Mom’s are spoken of highly, frequently and with great love. But my Mom was seldom part of my life, for many years. I had my Dad. I inherited so much from him. Some good, some not so good. He was a flawed man and much of what I learned from him was what NOT TO DO. But as I’ve written before when 25% of Dad’s deprive their biological children their presence, not to mention their love, my Dad was there. He was always there. Maybe, like me, you had conflicts with your father. Maybe you didn’t like, appreciate or understand his disciplines, or his words or actions. But maybe, just maybe, if he was there, if he attended your soccer games, came home at night, shared Christmas and holidays with you and showed you he cared, even if he didn’t say it, then maybe you can forgive him too.
Here’s a shout out to the Dad’s I’ve been privileged to know who did the right thing and were always there for their kids. You give more than you know by being there. And probably more than your kids know, at least, they don’t until you’re not there anymore.
Thank you P.J. for this sweet beam of sunshine you provided me today.

FB Tower pic w-number

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10 year anniversary Logo

My High School Friends.

My Senior Portrait

What is it about your high school friends that creates such a bond? These people who occupy your life, in most cases for a mere 3-4 years, remain in your hearts, your memories, sometimes on your minds and in your dreams for a lifetime. Why is that? The permanency of your high school friends and acquaintances used to be reinforced only every ten years as reunions were the traditional every-decade opportunity to see everyone from bygone days and catch up on things. It was at the reunions that big smiles and big hugs occurred and ultimately led to…..nothing. For despite our fondness of our old classmates whatever it was that sent us in various directions after that final toss of the cap, whatever it is that keeps us from enjoying each others company outside of the every-ten-year reunion most people don’t hang with their old chums even when given the opportunity to do so at reunion time.

My school class 30 year reunion is upcoming this Summer. And of course some very good and dedicated people from my youth have organized and planned events for that time. Good for them. And thank you to each and every one of them. I’m looking forward to it, even though unlike reunions of ten and twenty years I’m not nearly as separated from my old pals.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook has changed everything in this area. Over 800-million people worldwide have a Facebook account and statistics indicate that half of them log on every day. In the United States many, if not most, of these social media darlings made up their “Friends” almost entirely of old school friends. Now our society has gone from touching base with old high school chums every ten years to every ten hours. Remarkable!

In my case, I left

Sammamish High logo

Sammamish High School in Bellevue, WA upon graduation in 1982 and never looked back. I had over 500 kids in my graduating class. By July of that same year the number from those 500 people who I saw regularly was reduced to a small handful. After going away to college that September that number became zero. Over the next 5 years my association with high school classmates included 3-4 people, and only occasionally. My wedding 5 years after graduation brought 5-10 of them together. The succeeding 10 years I occasionally saw the Best Man from my wedding, who was also a high school classmate and football teammate. He then left my life for the past 14 years; until re-emerging only a couple months ago (and not on Facebook).

From my perspective my disappearance from sight from all my high school classmates is not rare. In fact its pretty common. And also not rare, from what I have seen and read, my old school classmates remain dear in my heart and mind and always have. Distance and time has not dimmed my strong feelings for people who only occupied parts of three years of my life.

In the thirty years since that time I’ve found myself employed with at least 2-3 jobs where I worked closely with people for longer stretches than the 3 years high school required. In one case I worked 13 years at an employer with a base of staff that was pretty constant. In each instance of employment I worked with people for longer hours each day than was required in high school, in a field we all shared as a common interest, if not passion. We enjoyed the occasional marriage, and birth of children, and family deaths. Many social gatherings and even holidays have been shared with co-workers. Far more than what I experienced in and around high school. And yet in most cases the people who occupy a higher level of fondness and memory in my mind are the folks who shared three years with me thirty years ago, and then left my life.

It fascinates me.

I know not everyone’s experience is like my own. For instance, my wife hasn’t seen or associated with any of her high school friends in the 28 years I’ve known her. And she is a very loving woman, and loved by ALL who come in contact with her. She went to 3 different high schools in four years, for reasons that in the case of each move seemed logical, but clearly left her much more detached from the people with whom she graduated. Other’s may share her perspective.

English: Downtown Bellevue, WA

In the 3 years since connecting on Facebook with approximately 200 of my high school classmates I’ve learned a lot about some of these people who I didn’t know when we were all younger. In some cases I’ve been left to wonder if I went through high school in some debilitating fog. Oddly, most of the closest friends I had in high school are either not on Facebook or not active on it. So most of those I communicate with were either unknown to me entirely, or were mere acquaintances. And yet that fondness exists. Not surprisingly those who I care most about (generally speaking) from this collection of childhood friends are the few who shared my life before high school. I went to one elementary school, one Junior High, and one high school. I’ve connected on Facebook with a handful of others who can say the same thing.

Bellevue, Washington

Bellevue, Washington (Photo credit: brewbooks)

Perhaps the strong feelings and memories many people feel toward their associates of youth is merely nostalgia like we feel toward a good old movie or song. But I think it’s more than that. However friendly any of my school mates are now or then we’re forever joined as brothers and sisters in a common community, with a common history, and in many cases common experiences, common stories, places.

Headquarters of T-Mobile in the Factoria distr...

Factoria

Interstate 405 approaching downtown Bellevue, ...

Bellevue, WA

Because I write and I often aim to be provocative I know some of my old friends are surprised at the man I have become; just as I am in many cases intrigued by learning what they’ve become. But however divergent our lives now are, however successful some, however troubled others, we came together during the formative years that saw us transition from children to young adults. We had no choice in originally being brought together. It is all our choice to have reunited. And isn’t it beautiful that so many with varied interests and passions have made that choice? Should God bless me with another 30-40-50 years of life I’m looking forward to them knowing I am stronger reconnected with those who helped form who I am when I was being shaped.

Thanks for visiting. Comments are welcome.

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