Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

Source: Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

Why You Don’t Need to Go Viral to Make Video Marketing Work

While it can be a game-changer to be suddenly watched by the world, most small businesses don’t need this level of exposure to see results.

Source: Why You Don’t Need to Go Viral to Make Video Marketing Work

Stop the Hate, Please. Opposition voters are just like those you Love.

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When Barrack Obama was re-elected I was dismayed and sad. I honestly couldn’t believe that the majority of Americans fell for the lies the media and his administration were putting out, and they couldn’t look at the condition of our country and want to make a change. I couldn’t understand not electing a kind, high-achieving moderate Republican over a President who had failed to bring the country together, and in fact drove it further apart, and whose economic record proved incapable of pulling us out of a deep recession and probably elongating it.

I did all I could to convey my strong feelings in support of Mitt Romney and in opposition to Barrack Obama. I lost a few friends I suspect who had considerably more liberal views.

But after the election I withdrew from posting any political commentary, articles, memes, etc. I was disgusted and sad and mystified but I kept my mouth shut.

He's the best of our bad choices.

He was the best of our bad choices.

We’re now more than one week from the election of Donald Trump as President. But the hate against him hasn’t stopped. It seems to be growing and it certainly has spread. Now, according to the disappointed Hillary voters, this whole country is RACIST, and Misogynistic, and hateful. Social media is rampant with hateful and arrogant comments.

My response: REALLY? What are you thinking? You think the HATE is coming from our side? REALLY?

Casting aspersions to your Friends and Followers on Facebook and Twitter and elsewhere does nothing to advance the beliefs you claim to aspire toward. Is it correct to say you, the Hillary voter, seek unity, tolerance of different people, races, religions, sexual preferences? Is this tolerance limited to only those who believe like you do? Is this desire for unity a true wish, just as long as we keep the Conservatives and the Bible thumpers, and the “old-fashioned” out?

What I don’t get and refuse to tolerate is the fact that each and every one of us knows and loves and cares for people who vote differently politically. Hard-Right Republicans and/or Conservatives have a brother or a sister or a friend or a wife or a mom or a dad who advocates for Liberal Democratic ideas. Every Left-Wing Socialist loving Democrat loves and cares for and possibly works with another who votes and believes just the opposite.

So why do you want to hurt that person or persons? Why do you want to question their character? If their character is so bad why do you love them? Stop it! Love them as you always have. But recognize, you’re hurting them when you call them racist or hateful. You’re not caring for them when you call them whining, cry babies for not liking the results of the election.

If you love someone who thinks and votes differently than you, why can’t you recognize that others who voted like they did might be just as loving, and sweet, and fun as the person you love. Because…they are.

FB Tower pic w-number

 

 

Black or Blue, Lives Matter

cops

This morning I heard a news pundit on CNN commenting on the horrible attacks on police in Dallas and the police shooting of a driver in Minnesota during which he referred to the “African American/Hispanic” community. He said it as if they are one and the same. This got me thinking. They are not the same. We are a nation divided by numerous cultures. And these cultures are increasingly at each other’s throats.

News of yesterday’s shooting of police in Dallas, Texas left me feeling pretty numb this morning as I prepared for a work day. Five brave men were killed and seven others were shot apparently by a 25 year old black man who claimed to be acting alone because he was upset at white people. Before being killed by police trying to apprehend him, he said he wanted to kill white people, especially cops.

This young man lived in a Dallas suburb and had served six years in the Army Reserves. Sadly there is little doubt he was influenced by the hateful, and ignorant comments made in recent years by many including our President, the Democratic Presidential nominee and the organization Black Lives Matter. They’ve all given voice to the myth that there is a systematic (as Obama has said) or systemic (as Clinton has said) racist problem among America’s police forces.

My unique persepctive: I’m a 50+ year old white man. Thirty-two years ago I met and later married a black woman. We were married 28 years and lived together over 30. I have three kids, 2 are adults, all of whom identify as black. After my divorce I was fortunate to meet and get into a relationship with a beautiful Mexican woman who came to the U.S. at age 13 and became a legal citizen in her 20s. For most of the past year we’ve seen each other 5-6 days per week.

The black community in the very liberal Seattle area where I live is distinct and separate from the white community and certainly from the Hispanic community. Generally speaking they live lives much different, with much different views, different interests, different celebrities, and different heroes than the nearly all-white suburban Seattle community in which I grew up.

It’s no different in the Hispanic community. Though my Mexican-American girlfriend was smart and professionally accomplished and had lived in both Seattle and San Diego, California for her entire adult life her knowledge of most pop or celebrity or sports personalities, events or history that I and many others take for granted was close to zero. And the same was true of many of her Hispanic friends from work and church. Hispanic people, at least in the Seattle-Tacoma area, associate with and live amongst themselves having little interaction with whites, or black either.

I’m confident were I to embed myself as thoroughly in the Asian or Gay communities I would be writing the same thing about them.

These different and diverse communities are not talking to one another. At best they’re talking at each other. At worst, they’re yelling at each other.

The Black Lives Matter movement was established on a lie that continues to be perpetrated and continues to harden the hearts of African-Americans across the country. If you’re black and you’re raised to believe that police are racist and that they WILL shoot you; of course you’re going to defend yourself and shoot back, or fight, or resist arrest. The same is true of Hispanics. Black Lives Matter, Barrack Obama, Hillary Clinton and much of the news media nationwide fed the beast that said Michael Brown of Ferguson, Missouri was an innocent and sweet little teenager who was gunned down by a cop for no good reason while Brown had his hands raised, essentially giving himself up. It’s a myth, but a widely believed myth.

Here are the facts: Little to no evidence exists that Brown had his hands raised and was humbly subjugating himself to a police officer. Witnesses who initially made such claims, recanted them when interviewed by police. There is clear evidence that Brown robbed a convenience store just prior to his confrontation with police. He assaulted the store clerk. He assaulted the police officer and tried to take his gun. And upon withdrawing from an initial scuffle charged the police officer before being shot. And Michael Brown was 6-foot 5-inches tall and weighed 289 pounds. Not a little guy.

While not to the same extent these myths or exaggerations have also been forwarded in numerous other police shootings and in the Travon Martin case. It’s a narrative that has infected the black community, the separate and at times isolated black community. It’s also permeated the Hispanic community. How many people think Republican Presidential candidate Donald Trump hates Mexicans because he called them all rapists and drug dealers? He never said that. NEVER. But you believe he did because its been so reported on social media and even some mainstream media. What Trump said was a reference to illegal immigrants NOT all Mexicans or Hispanics. And he didn’t say all of them were rapists and drug dealers. He actually and accurately said, “Many of them are nice people” in the sort-of off the cuff manner that has endeared him with many and caused rancor with his opponents (It should be pointed out that these opponents wouldn’t support Trump if he had a halo above his head and angel’s wings on his back).

While the United States remains approximately 63% white that number has been decreasing for decades and is not likely to reverse course. Nor is it likely to reverse course that these divided communities will come together when we continue to elect leaders who repeatedly and strategically divide us with their rhetoric and activities.

I love the differences in the people and communities in which I have been in indoctrinated. And I love that I have almost always been eagerly welcomed in those communities. But when you’re the only white guy or gringo in the room, as has been my case many, many, many times over the past 30+ years you notice. And so do they.

What has always worked for me is to be curious and interested in the people with whom I’m around. And when difference come up I’m not afraid to talk about them. I think its helped me many times over the years.

We’re all Americans. We’re not “us” and “them”. Having separate racial, or cultural communities is fine. But lets not act like one is better than the other…as the whites, the black, the hispanics and I suppose others have done too often in recent years. Cops are NOT trying to kill black people. Those bad ones who make mistakes should justly be punished. But treat each case individually and please, please, please reject the demigods who claim systemic or systematic racism that simply doesn’t exist. Read the meaning of the words if you don’t know what it means…Hillary.

In the infamous words of another bad guy who was portrayed as a victim, “Can’t we all just get along”?

Your thoughts are welcome. Thanks for visiting.

 

Call for Video Production Services: 425-687-0100

What Business Owners Want

Total Broadcasting's Picture/Quote Service is great at improving interactivity between businesses and their customers.

Total Broadcasting’s Picture/Quote Service is great at improving interactivity between businesses and their customers.

My personal habits, likes and dislikes provide for some interesting contradictions. One that I admit to is the fact that I like quality service and products for myself and for my customers. In the eyes of many my other more overriding quality is that I am quite thrifty. Not cheap. I just don’t like spending money unnecessarily.

As with many I have translated my personality and preferences into what is offered my clients through Total Broadcasting Service, my video and audio production company in Seattle. I could get into great detail, but I won’t. Simply put, business owners want quality and lots of money-spending customers…but they don’t want to pay for it. Business owners want marketing exposure and the results good marketing and branding provides…but they don’t want to do a darn thing to facilitate this marketing. They want you to do it for them.  And far too many don’t want to pay you for the work you provide.

Hmmm….so as an owner of a business-to-business company with a goal of pleasing our customers and helping those business owners achieve their business and personal goals how do we overcome this clear contradiction in business owners wants?

Here is our personal example. Total Broadcasting Service was a pioneer in the video-marketing for the web services that are growing exponentially now. When we added video to our menu of services nearly 5 years ago our primary goal was to provide the service inexpensively, thus complying with this authors personal beliefs and desire to be thrifty. We worked hard to get early customers in a field for which we had nearly no experience. Upon reflexion I can say our videos weren’t very good. But they were cheap. Our practice was to get a customer, take their money, produce their video and provide it to them and then thank them, hoping they would use their videos well and call us again in the future with orders for more work.

You can probably guess what happened. The business owners took the videos and (presumably) stored them in their computers never to be seen again…by anyone…most notably their customers or potential customers. The business owners didn’t have the acumen or the time to acquire it to post their own marketing videos anywhere on the internet including their Social Media (“What’s that? Oh you mean Facebook and Tweeter or whatever its called?”) or their websites. As a result few of them called us back for more work and some looked at their time and money invested in the creation of the video as a waste.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

So, we had some work to do. We chose to improve our services. Going forward, anyone we sold a video was going to have us post that video onto their own YouTube Channel, and if they didn’t have one we would create one for them; and we would post that YouTube video onto their Facebook business page, and if they didn’t have one we would create one for them.

Simultaneously while assuring that the videos we produced for our customers would at least have a chance of being seen or found we worked diligently at improving the quality of our videos. We learned better editing and production techniques and programs. We learned better methods and got better equipment for when we shot video.

The results were wonderful. As expected our customers benefited from the changes we implemented and didn’t mind the slight increases in pricing these changes required. And they showed their pleasure by routinely renewing their orders with us and keeping us growing as a company.

Skip forward a couple of years to 2014. The internet, marketing, search engines and social media are all constantly changing. What worked yesterday may no longer be a best practice. So it was with our video, social media, and internet marketing service. We added services since it became apparent our customers needed those added services to best market themselves and grow their business. With the added services our prices increased.

The good news is we made more money with a few customers who added these extra services and we were quickly able to graphically show results for our customers. The added services and expenses were proving to be worth it. The bad news…not enough business owners wanted or could afford to pay for the added services we felt would be necessary in today’s world of internet advertising. So we lost out on too many customers we otherwise might have been able to sign-up had we been offering them the earlier diminished services at lower prices.

The lesson learned; a lesson that is an age-old lesson in business, don’t give the customers what you think they need. Give the customers what they want. But we don’t have to be so cold about it. There is good news on the other side of this seemingly dark lesson. Once you give the customer what they want, you earn their trust. Upon earning their trust…you can add to the services you provide and grow your business with the customers you already have. After all, it’s an age-old business adage that 80% of your business comes from 20% of your customers. In following this method everybody wins. And isn’t that what you were shooting for to begin with?

Make providing your customer what they want your top priority, work your butt off to make it serve them as best possible. Upon earning their trust and serving their wants…approach them again…give them what they need…and subsequently serve them better.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

Why All Businesses Should Have a YouTube Channel

 

Online advertising is available in many forms. But few are as effective and inexpensive and convenient as having a YouTube video, or better yet, videos. Click the link below for a very good article we strongly endorse.

Why All Businesses Should Have a YouTube Channel.

Total Broadcasting Service produces affordable, effective videos for small business. We specialize in serving those in the real estate or in the automotive industries. Call us.

Call us for effective, affordable marketing

Call us for effective, affordable marketing

 

The Best Time to Post on Facebook and other Social Media

Image representing Facebook as depicted in Cru...

If engaged in a business using Social Media to help market your business, products or services its important to know the best times to make posts on Facebook, Twitter, YouTube, LinkedIn and other social media sites. The best times would be the times when most people are likely to see your posts. Other marketers break it down to declare that the best times are the times when most Interactions take place. Interactions (On Facebook, for instance) would be Likes, Comments or Shares. It’s good to have interactions with your Friends, Likes, Followers, Fans, Subscribers, etc. But a lot of them are Social Media voyeurs. They choose not to interact, or don’t know how to do so.

We own and operate Total Broadcasting Service; which is an audio and video production company that provides content for Social Media Marketing. In studying the Facebook and YouTube channels we manage we’ve determined the following:

Worst Days of the Week to Post on Facebook- 

It’s not even close. Monday and Tuesday have the least number of fans and followers on Facebook, with Monday slightly worst. Interestingly, Tuesdays are not so bad on YouTube.

In rating the worst day for Monday proved worst for 50% of our customers business profile pages. Tuesday was worst for 46% of them. And in nearly every case if Monday was their worst day Tuesday was second worst, and vice versa.

Sunday was the third worst day.

Best Days of the Week to Post on Facebook-

This was not nearly as definitive as determining the worst days. But Wednesday appeared best for more customers than any other day. 32% of Total Broadcasting customers were best on Wednesday. Friday was also good with a percentage of 25%. Thursday and Saturdays were the strongest days for 14% of our customers.

In advising our clients we will be telling them to keep an eye on their Facebook Insights data for changing information, but for now plan your best and most important posts for Wednesday first, and Thursday thru Saturday in equal emphasis.

Worst Time of any Day to Post on Facebook-

We would not have needed data to guess this information correctly. You probably wouldn’t either. In each customer’s case the fewest number of online Friends occurred in the middle of the night from 9pm-6am Pacific. Not hard to figure out why.

Yet, strangely a lot of national brands have not caught on to this fact and have programmed their auto-posts to appear on your Walls early in the A-M hours. Presumably their hoping to greet you when you wake with their ads. We would not advise our clients to do likewise.

Best Time of Day to Post on Facebook-

There are two ways to look at answering this. Either one could work for you.

First, post in the morning between 7am-9am. While this is the time frame in which fewest people are on-line (other than over-night) the benefit is that your post will be on the Walls of your fans all throughout the day. So, therefore, even evening Facebook surfers will scroll through their Wall and eventually come across your post.

Still, we recommend posting onto Facebook when the most people are on-line. Among our clients the late afternoon between 2pm-6pm and 6pm-9pm are equally busy online. As such posting at any time from 2pm-6pm would be best. Late afternoon versus early evening using the same argument by those proponents of early morning posting.

All Total Broadcasting Service customers surveyed operate businesses on the West Coast of the United States in the Pacific time zone. Data used to formulate this information comes from Facebook Insights during a recent 1-week period in July 2013.

The Best Days and Times to Post on Social Media According to National Data-

Look hard enough and you’ll find conflicting data online. We came across blogs referencing studies that said Wednesday was the absolute worst day to post. We found more studies and ones we found more credible stating that Wednesday was best.

The chart below gives very specific recommendations for all the major Social Media sites. Click on it to see a larger clearer version.

Best times to post

What you’ll find it says is not too dissimilar from our findings in studying Total Broadcasting Service customers. It says:

Best time to post on Facebook? Wednesday at 3pm.

Worst time? Overnights and weekends.

Best time to Tweet on Twitter? Monday-Thursday 1pm-3pm.

Worst Tweet times? After 3pm Fridays.

Best time to post on LinkedIn? Just before or just after normal work hours; 7am-9am or 5-6pm.

Worst? Mondays and Fridays.

Best time to Pin on Pinterest? Interestingly, Saturday mornings and evenings from 8pm-1am.

Worst time for Pinterest? Late afternoons 5pm-7pm.

The chart also mentions Google+, and while I know they have a significant membership it’s not unlike a forced Labor Camp. You are only on Google+ because Google makes you have an account when you want an account on YouTube or Gmail. There is still no one playing on Google+. So who cares.

How Much Should You Post?

On Twitter there is virtually no penalty for over posting. Have at it. Tweet yourself to death.

But on Facebook there are definite penalties for posting too often. Your Fans will stop being your fans. They’ll stop paying attention, they may unlike you. They may just Hide you.

Various data sites calculate that 2-posts per day is optimum. Once you post 3 times or more the amount of interactions in the form of Likes, Comments, and Shares starts to drop off.

Use this information to your benefit and you will find Social Media terrific for staying in touch with customers and finding new ones, or more specifically, making it possible for them to find you. Above all, as we like to say with regard to our posting live by this rule…ALWAYS BE INTERESTING! Boring sucks.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100