Be Yourself on Social Media.

Image representing Facebook as depicted in Cru...

I joined Facebook with my personal profile page in May 2008, and some would say at that point a monster was made. The truth isn’t quite so dramatic and was in fact a slow evolving process. Now I’m very active on Social Media and a lot of it is for fun, but most of it is a calculated effort to promote my company Total Broadcasting Service, and recently my wife and my Advisor status with the direct sales company, AdvoCare.

The truth is the “monster” reference above refers to both my frequency of posts and my willingness to break some long-standing “rules” for business and networking. The big one of which I refer is “never talk religion or politics”. It’s long been believed crossing the line into those two subjects is a sure way to lose customers or potential customers. Well, I’m a happy example of how that “rule” is largely myth. And I’ve come to the conclusion that the politics and religion banishment from social media discussion or business and networking discussion is created mostly by people who are personally more reserved anyway.

Nothing is wrong with being more tightly guarded about your thoughts, actions, or beliefs. But those who are ought not unfairly judge those of us who are happily more vocal. After all, if everyone held ideas so closely to the vest and never shared them how would people learn and grow and solve problems. It’s the more boisterous in society who call attention to problems and those problem’s solutions.

FB Tower pic w-number

Total Broadcasting Service is an eight year old company. We’re a radio advertising brokerage and audio production company that has added video production for internet marketing to our list of services. We experienced four years of growth after beginning operations in 2005, and then fell on hard times like so many others in 2009. We saw a lot of customers close their doors that year. Since then every year has gotten progressively better. And in 2012 we have recorded our best year ever in terms of gross income.

What I find interesting about this is the fact that 2012 was an election year and I made no secret about my support for what the election determined was a minority opinion. Not only was it a minority opinion nationally, but my Conservative politics was and remains an extreme minority opinion where I live and where most of my business originates from, in King County, Washington. So how can it be possible that my business has continued to grow and support my family with what amounts to an above-average income and life-style?

Stephen Colbert in New York City at Border's s...

Stephen Colbert

As Comedy Central’s Stephen Colbert demanded to know during the Chick-fil-A vs Gay Marriage controversy last Summer, “I’ve got to know what positions my food has taken on all the issues. For example, I love Carl Jr’s Western Burger. It must be anti-ObamaCare, because it is clearly trying to kill us. And whenever I go to Applebee’s, I insist that they only give me right wings. After all, you are what you eat. And now, you also believe what you eat.”

The absurdity of Colbert’s comment should be obvious. And to me the obvious conclusion I’ve come to is that most people don’t care about politics or religion. Traditionally poor voter turnout proves this fact. Studies showing only about 50% of Americans regularly attend church further proves it.

Like Adam Smith clearly enunciated in his seminal book, The Wealth of Nations“, 

Profile of Adam Smith

Adam Smith

everyone cares about their own selfish interests. And that’s a good thing. Because in caring for our own selfish interests we as individuals and individual businesses are stronger and better able to serve specific customers and the general populace. Weak people and weak businesses serve very few. And in caring for their own selfish interests people care little about my politics or religion. They care about whether my business can make their lives better, something we constantly strive to do. And we strive with equal fervor for our Liberal customers as for our Conservative customers; for our Christian customers as for our Jewish, Buddhist, Atheist, or Muslim customers. Doing so is in our best interest.

My efforts on Social Media now include regular posts to my Facebook personal page, business page, and personality page. In 2010 I added Twitter and LinkedIn personally and for business to my Social Media promotional efforts. And in 2012 Pinterest began receiving our attention. And we are bloggers here on M Schuett blah blah blah. (We’re also on Biznik. But since they started charge money for even their most basic profile page we discontinued our subscription). Selfish advocacy of my political and moral points of view are frequent subjects of my posts. But foremost at ALL TIMES is merely to be interesting to as many people as possible in order to promote my business interests; Total Broadcasting Service, and in the past 3-4 months, AdvoCare health and nutrition.

AdvoCare allowed me and my wife to lose 30 lbs each in just 4 months.

AdvoCare allowed me and my wife to lose 30 lbs each in just 4 months.

Social Media experts will tell you that marketing through social media is not intended to get you direct business; but instead to keep your brand, product or service in the front-of-mind for potential customers. That’s true. But when you make yourself interesting on Social Media and are not afraid to “show a little leg” and make yourself vulnerable you gain credibility with even those who disagree with you. And in gaining credibility you gain direct customers. As we have. And we’re grateful.

Thanks for visiting. Comments are welcome.

Individual Achievement is What Made this Country Great

Portrait of Henry Ford (ca. 1919)

Henry Ford (ca. 1919)

Ford Motor Company was started by a man named Henry Ford. In 1891 Ford was an engineer working for Thomas Edison at the Edison Illuminating Co. This position gave him enough time and money to independently work on his hobby, the gasoline powered engine. After developing to prototype motor cars Ford created the Detroit Automobile Company in 1898. His effort failed. The company closed in 1899 due to poor quality vehicles that were too expensive.

Not deterred Henry Ford created and raced a 26-horse power vehicle which he used as a prototype for opening yet another company, Henry Ford Company in 1901. But after bringing in investor Henry M. Leland, Ford left the company bearing his name. The company was renamed The Cadillac Automobile Company.

1903 cadillac: runabout with tonneau

1903 cadillac: runabout with tonneau

Showing the grit and determination of all successful American entrepreneurs Ford took a third swing at corporate success when he took a $28,000 investment from Jim and Horace Dodge to form the Ford Motor Company. It grew into America’s most successful car making company. Of the three remaining American-originated car companies, Ford is the only one not to take, or need a government bail out in 2009. Ford solicited his investors, then put their money to work in a way that made them all exceptionally rich. Did he have help along the way. Only the help he sought and curated.

Andrew Carnegie, American businessman and phil...

Andrew Carnegie, American businessman and philanthropist.

Andrew Carnegie started working for Ohio Telegraph Company as a messenger boy in 1850 at the age of 15. He made $2.50 per week. In 1855 his mother provided him $500 from mortgaging her $700 home. He invested that money in a freight and cargo company called Adams Express, a company still in existence today. Carnegie continually took dividends and profits and re-invested them in several different companies. In 1864 he had $40,000 which he invested in in Story Farm in Venango County, Pennsylvania. That investment turned a $1,000,000 profit within the year through dividends and oil sold from the property.

Carnegie made his greatest fortune in the steel industry. Like Ford (and many successful entrepreneurs) he did so by figuring out how to make a desirable product more cheaply. At his Pittsburg plant Carnegie employed the Henry Bessemer Process in which the high carbon content of pig iron was burnt away in a furnace in a controlled and rapid fashion. The price of steel dropped, and Carnegie reaped the benefits.

As wealthy as Carnegie became the longevity of his name comes more from the giving-away of his money, than the accumulating of it. This hard-core capitalist, who used brutal methods to fight unionization efforts at his mills is believed to have given away more money on an inflation adjusted basis than any single individual ever. Carnegie’s money was used to build libraries, schools, performance halls and so much more. Like so many successful American 1%-ers Carnegie individually, without the help of government, made the lives of average Americans better through his charitable giving. In doing so he also maintained his wealth, throughout.

These are but two examples of a nearly infinite number of American entrepreneurs who used their own courage, daring, money, and effort to build wealth. In more modern times Apple Computer is now the worlds richest company. Apple was nearly bankrupt and out of business twenty years ago. Their resurrection began in 1996 when Steve Jobs, who had left Apple in 1985, a company he founded in 1976 while working out of his parents garage,  was brought back as company CEO.

In 2004 three college friends had an idea for a video sharing website and secured a capital investment of $11.5-million dollars to develop and launch their startup. Chad Hurley, Steve Chen, and Jawid Karim uploaded the first video to YouTube.com in April 2005. Less than 2 years later they sold the company to Google for $1.65-BILLION.

John D. Rockefeller became the world’s richest man at the turn of the 20th Century by creating Standard Oil and the first ever private trust in the U.S. In building his company Rockefeller transformed how the world lit their lamps and lanterns from the ever increasingly expensive whale oil, to gas or kerosene. He saved the whales before it was fashionable to do so.

Image representing Bill Gates as depicted in C...

Bill Gates, Sam Walton, Ray Kroc, Cornelius Vanderbilt, John Jacob Astor,

Ben Franklin DSC_0591

Ben Franklin statue

Benjamin Franklin, Lucille Ball…and on and on. The list of American businessmen, and increasingly women, who either invented a new devise, or method of doing business is long and luminous. They, as well as all of us, stand on the shoulders of giants. We are all the beneficiaries of those who came before us.

But to insult the memory of these great businessmen and those struggling to exist today by questioning how smart they are, or how hard they work relative to others as President Obama has done is to completely misunderstand that which makes a person great. And it isn’t done just by making great speeches. Greatness in business as with all things in life, comes from trying and failing, and then trying again…and again if necessary.

Mr. President I think the average business person/entrepreneur is smarter or works harder or both than the average person. Even if that assumption is wrong, there is no denying that they are more daring and more capable of facing risk and overcoming failure. Aren’t these qualities laudable?

To say, “You didn’t build that” or “You got help along the way”, and to then point to teachers and bridge and road builders as “helpers” in the construction of a successful business is just plain silly. I’m pretty confident there are roads, bridges, and teachers in Cuba, North Korea, Myanmar and everywhere else in the world. It doesn’t help people in those countries lift themselves out of pathetic poverty their socialist dictator governments impose on them. Furthermore, everybody else in America has roads, and bridges, and teachers too. Yet, only the few daring, smart, and hard working BEST of us take that leap into business ownership or entrepreneurism. They should be held up high and honored; not referenced in a snarky, arrogant defilement of their efforts and success.

President Obama revealed himself with this and other recent comments. Remember- “The private sector is doing fine”? But neither Obama nor his White House have walked-back away from these unAmerican comments yet, and at this point I don’t think they will. His whole re-election effort rests on class warfare and fomenting resentment among the masses of those successful individuals who dared stick their heads up above the crowd and try to overcome the many hurdles imposed by government, and start their own business. He rejects individualism in favor of collectivism. He rejects the concept of Liberty; a concept in which this nation was founded.

Adam Smith

Adam Smith statue

Adam Smith in The Wealth of Nations wrote of the economy’s “invisible hand”, “By pursuing his own interest he (the merchant/business owner) frequently promotes that (the interests) of the society more effectually than when he really intends to promote it (the interests of society).” Which is to say a business person helps society best by pursuing his or her own selfish profit motives. The Wealth of Nations has been the smart economists bible for over 2 centuries. It’s a book Obama would benefit from reading. I was personally insulted and enraged when I first learned of Obama’s bitch-slap to me and other business owners. But, I am now grateful. His true beliefs and nature are showing much more than they did during the celebrity-carnival that was the 2008 campaign. And while our nation is full of his left-thinking supporters who believe it is better to force people to think their way than to allow them to think as they wish, I believe far more Americans believe in the respect of every individual, as I do.

Thanks for visiting. Comments are welcome.

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Economics for the Long Run- Wall Street Journal

Česky: Oficiální portrét amerického prezidenta...

President Ronald Reagan

In this short article by Stanford Economics professor and senior fellow John Taylor it’s correctly pointed out that continuous short-term government intervention in the economy produces more bad than good, no matter the intentions, and no matter what party is in the White House. These policies have been most effectively and dramatically illustrated by Ronald Reagan, and continued with Presidents George H.W. Bush and Bill Clinton.

http://online.wsj.com/article/SB10001424052970204468004577166842399752720.html

Not mentioned in the article is that these hands-off principles originally were put forth a long time ago by 18th Century Economist Adam Smith in his seminal book An Inquiry into the Nature and Causes of the Wealth of Nations, better known as “The Wealth of Nations”.

Thanks for visiting. Comments are welcome.

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