My New Life Anniversary

Working the mic in Total Broadcasting Service's former studio booth.

Michael Schuett working the mic in Total Broadcasting Service’s former studio booth.

Eleven years ago today, April 15, 2005, I walked into United Broadcasting Sales Company where I had worked for 13 years and handed my manager my resignation. Despite setting individual company sales records and serving as the default unpaid coach of so many new hires and despite company profitability relatively new company owners instituted a new pay plan that slashed everyone’s pay. Mine would have been cut over 35%.

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One of the 3 such awards United Broadcasting bestowed upon me.

I had many promises from numerous co-workers to join me in starting a new company, but none followed through. So I was left to fend for myself. Total Broadcasting Service has been like another child to me and grown through tough times, including my divorce. It hasn’t been easy. And despite those tough times and never quite attaining the high income levels I had before I am so proud I walked with wobbly legs to my previous manager’s desk 11 years ago and said I won’t be mistreated and under appreciated by them anymore. The UBSC owners were pissed and threatened me with legal action to stop my entrepreneurial efforts. I believe those threats, in part, scared off my former co-workers.

As it turned out I was the first of many who fled the plantation that United Broadcasting had become. When I quit they employed over 40 sales people. Within 2 months they were down to 13. Nearly all of the top sales people left for another Bellevue company. Many meeting with great success. That Bellevue company no longer exists and my former colleagues have scattered with the wind. United Broadcasting collapsed. It clung to a precarious existence for some 5 years before finally shutting its doors after 30 years in business. A greedy owner and a Liberal (even leftist) narcissistic, and incompetent management tree that believed in taking from their best and giving to their least-capable spelled the company’s doom.

I miss working with the many who became friends. After so many followed my lead and quit I went a while feeling somewhat responsible, since I had been the first. They eased my anxiety on the matter by seemingly improving their lives dramatically after leaving the plantation. I’m glad at least for Facebook to somewhat stay in touch with some of them. I’ve learned that if you don’t value your best people they will find someone else who does; a lesson that translates into personal relationships too, not just business.

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Getting into sales allowed me to make a lot more money right away

I’ve also learned that perseverance is omnipotent. Despite friends and my closest family members doubts and lack of support Total Broadcasting Service is coming off two consecutive record-setting sales years and 3 record-setting years out of the past 4 years. The best is yet to come. We’ve built strong relationships with an increasingly large host of fabulous and loyal clients. I’ve hired the truest and most loyal co-worker in Marianne Petersen who continues to grow in her work duties and continues to impress. Thank you Marianne for being such a valuable employee and person in my life.
Marianne atr Shoot

Total Broadcasting Service video Editor/Producer Marianne Petersen

My dream that I pray for is that my efforts will benefit my children and someday even my future grandchildren long after I have sauntered off this mortal coil. With God’s grace we will achieve this goal. And we’ll do it while forging a new journey with new compatriots who bless my life by being in it.
My plans for my life have turned unexpectedly at several points in my 52 years. Like anyone who reads this writing. Today’s anniversary represents one of the most significant switches in directions. If I’d not experienced this dramatic turn, the new turn I’m months into now, would be a lot scarier. So, ultimately, I’m grateful.
Call us for affordable video production, 425-687-0100.

Call us for affordable video production, 425-687-0100.

Teddy Roosevelt and Overcoming Depression

Ken Burns has done it again. The King of PBS documentary programing has produced another historic series worth anyone’s time who value’s United States history. The Roosevelts ranks with Burns other classic creations which include Baseball, Jazz, The National Parks, and others. I’ve enjoyed watching it this week and encourage those who have missed it to look for it on-demand or DVD in the future. It tells the biographical story of America’s 26th President Theodore Roosevelt, America’s 32nd President Franklin Delano Roosevelt, and FDR’s wife and cousin Eleanor Roosevelt (who had the fortuitous opportunity to maintain her maiden name after marrying). I’ve read several biographies on Theodore Roosevelt and consider him a true American Hero.

In two years in the west Roosevelt worked relentlessly to escape depression.

In two years in the west Roosevelt worked relentlessly to escape depression.

A statement in the second episode of the program struck home and I felt was worth sharing for those like me, and like Teddy Roosevelt who have faced great disappointment or tragedy that led them to despair and depression. Unknowingly, in my own experience, I have done as TR did and am repeating the rewards. While my rewards are not on the scale of what he did I can’t help but believe in his and mine own and many others stories there are lessons to be learned.

Teddy-Roosevelt-Was-the-Toughest-Person-Ever

On Valentine’s Day, February 14th (my birthday), in 1884 Roosevelt’s first wife and his mother died in the same house on the same day. Alice Lee died only two days after giving birth to Roosevelt’s oldest child, Alice. Alice Lee and Theodore had been married four years and a loving couple since their youth. Roosevelt, though only 26 years old, was already making a name for himself in the New York State legislature. His wife’s death devastated him. He wrote that “…the light has gone out of my life.” He was so incapable of dealing with the grief he ordered those around him to never speak Alice Lee’s name ever again. If he ever did himself, its unknown to historians.

Rather than wallow in despair and depression the energetic TR decided to dramatically change his life. He decided to get busy. Roosevelt left the legislature and left the East Coast. He took himself to the Badlands in Dakota Territory and set out to be a Cowboy, Sheriff, rancher, and big game hunter. He did all those things, and mastered them, having never even attempted being such an outdoorsman at any time prior to the death of Alice Lee. Roosevelt was a New Yorker and raised in privilege. and he had been a weak, sickly child. But his depression from losing the love of his life was so impactful that he escaped that life in favor of a hard life in one of the hardest environments in the country.

During the snowiest winter on record in 1886 nearly all of Roosevelt’s cattle herd perished. Shortly thereafter Roosevelt left the Dakota’s and returned to the East Coast politics and considerably more adventures. His frenetic manner continued until his death in January 1919. As was mentioned in the PBS program Roosevelt said “Action” is the road away from despair and depression. And he fearlessly pursued every challenge ever presented to him. He even sought out those challenges. “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows neither victory nor defeat.”- TR

In all my life I’d never faced serious depression like I did nearly one year ago. I was devastated and found merely getting through each and every day very difficult. But I pushed through it. At the start of 2014 while at the height of my lethargy I made two statements that have carried me to a place I now know is the pinnacle of great things to come. I said my 9 year old company, Total Broadcasting Service, would have its best year ever and that by the end of the year I would be debt free.

For the first time I hired a business coach, knowing I needed the direction and guidance for my business while my personal life was in disarray. He helped steer me into the things I wanted to do. The coach also asked me every week to do something “courageous”. With each passing week I found my focus easier to come by and my ability to do the hard things, ask the tough questions, make sales appointments, close sales and even volunteer my time became easier and easier.

I also became a voracious reader of books, mostly self-help books. I’ve read more books in the first 9 months of 2014 than any year in my life. I always knew reading was important and beneficial, but I never MADE the time for it, outside of my daily viewing of the Sports page. Each day I fill my mind with good ideas and motivational thoughts from authors who are accomplished in one way or another, one field or another. And I’m a better man for it.

I find myself exhausted at the end of most days. But unlike the time of my worst depression my exhaustion is not caused by emotional energies being spent worrying about what has happened or what might happen. My exhaustion is a good exhaustion earned by “action” and exertion.  I wake at 5:30am and seldom pull the plug on my day’s efforts before 8pm. And when I pull the plug…I’m done.

The good results of my relentless drive were immediate, but not dramatic. I could chart greater income for my company. And I could definitely know my hurt heart and emotional challenges were easing as I focused more and more on what needs to be done right now at this very moment.

The gradual improvement in all things in my life has recently turned into a tidal wave of good fortune. Not even through September Total Broadcasting Service is exploding past our previous revenue records. My home is neater and in good repair and could be argued in better shape and appearance than at any time in my 11 years of living here. 247881_129703920442554_4713491_n I’ve given considerable volunteer time to a great organization called Emergency Feeding Program of Seattle and King County and even applied to be on the non-profit’s Board of Directors, something I expect to be officially named to in a matter of days. My family is happier and healthier because of my efforts. And I now look forward to a future that once scared me, but that I now know holds great promise and opportunity.

Challenges remain in front of me and my despair returns for short periods now and again, but through action, diligent, non-stop daily effort I have followed the example set by Theodore Roosevelt and made my life better. Time will tell if my achievements can be comparatively similar to the ball of energy that was TR. But I honestly expect great things, and that’s half the battle. I would counsel anyone in despair or depression to dive into your work if its work you love. I would advise them to focus on helping others. When you help others you forget about your own troubles and become a problem solver.

Lastly, I honestly belief God see’s our good work and rewards us. He may not reward us right away. But the rewards are coming. I promise.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

What Business Owners Want

Total Broadcasting's Picture/Quote Service is great at improving interactivity between businesses and their customers.

Total Broadcasting’s Picture/Quote Service is great at improving interactivity between businesses and their customers.

My personal habits, likes and dislikes provide for some interesting contradictions. One that I admit to is the fact that I like quality service and products for myself and for my customers. In the eyes of many my other more overriding quality is that I am quite thrifty. Not cheap. I just don’t like spending money unnecessarily.

As with many I have translated my personality and preferences into what is offered my clients through Total Broadcasting Service, my video and audio production company in Seattle. I could get into great detail, but I won’t. Simply put, business owners want quality and lots of money-spending customers…but they don’t want to pay for it. Business owners want marketing exposure and the results good marketing and branding provides…but they don’t want to do a darn thing to facilitate this marketing. They want you to do it for them.  And far too many don’t want to pay you for the work you provide.

Hmmm….so as an owner of a business-to-business company with a goal of pleasing our customers and helping those business owners achieve their business and personal goals how do we overcome this clear contradiction in business owners wants?

Here is our personal example. Total Broadcasting Service was a pioneer in the video-marketing for the web services that are growing exponentially now. When we added video to our menu of services nearly 5 years ago our primary goal was to provide the service inexpensively, thus complying with this authors personal beliefs and desire to be thrifty. We worked hard to get early customers in a field for which we had nearly no experience. Upon reflexion I can say our videos weren’t very good. But they were cheap. Our practice was to get a customer, take their money, produce their video and provide it to them and then thank them, hoping they would use their videos well and call us again in the future with orders for more work.

You can probably guess what happened. The business owners took the videos and (presumably) stored them in their computers never to be seen again…by anyone…most notably their customers or potential customers. The business owners didn’t have the acumen or the time to acquire it to post their own marketing videos anywhere on the internet including their Social Media (“What’s that? Oh you mean Facebook and Tweeter or whatever its called?”) or their websites. As a result few of them called us back for more work and some looked at their time and money invested in the creation of the video as a waste.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

So, we had some work to do. We chose to improve our services. Going forward, anyone we sold a video was going to have us post that video onto their own YouTube Channel, and if they didn’t have one we would create one for them; and we would post that YouTube video onto their Facebook business page, and if they didn’t have one we would create one for them.

Simultaneously while assuring that the videos we produced for our customers would at least have a chance of being seen or found we worked diligently at improving the quality of our videos. We learned better editing and production techniques and programs. We learned better methods and got better equipment for when we shot video.

The results were wonderful. As expected our customers benefited from the changes we implemented and didn’t mind the slight increases in pricing these changes required. And they showed their pleasure by routinely renewing their orders with us and keeping us growing as a company.

Skip forward a couple of years to 2014. The internet, marketing, search engines and social media are all constantly changing. What worked yesterday may no longer be a best practice. So it was with our video, social media, and internet marketing service. We added services since it became apparent our customers needed those added services to best market themselves and grow their business. With the added services our prices increased.

The good news is we made more money with a few customers who added these extra services and we were quickly able to graphically show results for our customers. The added services and expenses were proving to be worth it. The bad news…not enough business owners wanted or could afford to pay for the added services we felt would be necessary in today’s world of internet advertising. So we lost out on too many customers we otherwise might have been able to sign-up had we been offering them the earlier diminished services at lower prices.

The lesson learned; a lesson that is an age-old lesson in business, don’t give the customers what you think they need. Give the customers what they want. But we don’t have to be so cold about it. There is good news on the other side of this seemingly dark lesson. Once you give the customer what they want, you earn their trust. Upon earning their trust…you can add to the services you provide and grow your business with the customers you already have. After all, it’s an age-old business adage that 80% of your business comes from 20% of your customers. In following this method everybody wins. And isn’t that what you were shooting for to begin with?

Make providing your customer what they want your top priority, work your butt off to make it serve them as best possible. Upon earning their trust and serving their wants…approach them again…give them what they need…and subsequently serve them better.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

The $15 Minimum Wage and the Mood of Voters

 

 

 

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UPDATE: Yesterday, as expected, the Seattle City Council unanimously approved a $15 per hour minimum wage in the city which will be put into place gradually. Most businesses will have to comply with the highest level minimum wage in the nation by 2017, smaller businesses have until 2021 to comply. 

The People’s Republic of Seattle government has once again ignored the ages old teachings of Adam Smith by considering a plan to increase the minimum wage of workers within the city limits to $15 per hour. If approved it would make Seattle’s minimum wage FAR higher than any other city or state in the country. San Francisco, that West Coast Liberal bastion, previously held such a proud distinction with a minimum wage of $10.55 per hour. Seattle’s plan doesn’t so much resemble the “invisible hand” as it does represent an iron fist.

In 1776 with his magnum opus “The Wealth of Nations” Scottish economist Adam Smith described the invisible hand as the means by which industrialized nations attained prosperity by government staying out of a free market economy and letting the “invisible hand” dictate prices of products and services as well as wages of workers.

I always felt that if a person doesn’t like making the minimum wage, whatever that wage might be, they should make themselves a more valuable commodity (i.e. worker). Put in the time to gain experience. Put in the effort to educate yourself. Develop a craft. Sell yourself. Upon making yourself more valuable a company will surely find use for you and compensate you in a fashion that makes your desire to work well and stay with that company heightened. Hiring and then training new personnel is expensive and time-consuming for businesses. As long as other outside factors aren’t driving the business owner they will tend to pay good or fair wages for a good staffer.

There is no question the move toward a higher minimum wage in Seattle and elsewhere in the country is rolling down hill and gaining momentum. There is also little argument that the $15 level proposed in Seattle and approved by voters in the small town of SeaTac, just south of Seattle, is completely arbitrary. There is no relevant data to suggest that $15 per hour is the sweet spot between fair and unfair wages. Why not make the minimum wage $20 per hour? Why not make it $13? For the record a worker earning $15 per hour, working 40 hours per week, and working 50 weeks per year would earn $30,000 per year. For the record the poverty rate for a single individual is $11,670 and $27,910 for a household of 5. Those making less than those figures would be eligible for Medicaid and CHIP (The Children’s Health Insurance Program). Is there anyone who couldn’t live fairly well on 30k annually? Trust me, I’m speaking from experience. I wonder how inspired you would be to improve yourself, educate yourself, grow your income if you weren’t so motivated to do so prior to being handed a wage that allows you to live as comfortably as $30k per year would allow you to work. Keep the hateful comments to yourself. I am not suggesting that $30k is a LOT OF MONEY.  Clearly it’s not for many people. But its a helluva lot for a 19-year-old high school dropout with no employment track record.

I also look at another bit of recent local, Washington State and Seattle, news being related to this subject. Last month King County voters rejected Proposition One to raise taxes to maintain current Metro bus service at existing levels. Ultra Liberal Seattle and King County voters rejected a tax increase to maintain, MAINTAIN, BUS SERVICE…a service that caters almost exclusively to people of lower-income. Seems like a contradiction of terms doesn’t it?

So what does this mean? Can we read the tea leaves and make a determination on our future? Seems to me the people of King County want and probably need more money in their pockets. Unemployment in Washington State has dropped to pre-recession levels of 6.1% in April. In the Seattle-Metro area the unemployment rate is 5%. The federal unemployment rate also hit new post recession lows last month. So…what gives? Higher taxes and lower wages is what gives. People are not thriving. They want more money.

I do not hold to the Libertarian point of view that there should be no minimum wage and government should stay out of it. Unfortunately so much government involvement already makes that dream completely unrealistic. Nonetheless a $30,000 minimum wage seems far beyond reasonable for someone handing out McCheeseburgers and fries. The minimum wage ought to be as low as possible; my suggestion would be $9.89 per hour to comply with the Federal standards of what constitutes poverty for a family of three. If you have a family of more than three and you make the minimum wage…learn to watch movies at night.

Any minimum wage law should include other requirements. It should be two-tiered. One minimum wage that’s lower for teenagers, and one that’s higher for adults. Teen unemployment nationwide is already at an incredible 19.1%. And keep in mind that only includes those who have previous employment in which to claim they are unemployed. The real number is MUCH MUCH higher. A $15 minimum wage, if universal, would grow teen unemployment to almost 100%. Such an occurrence would make saving for, or paying for college nearly impossible; subsequently putting more of a strain on Mom and Dad or simply denying a higher education to far too many deserving young people.

Another aspect of a very low minimum wage that I would like to see implemented is that it could only be used for a short period of time, perhaps 6-months or one year. Make it illegal to continue to employ someone at the minimum wage if they’ve proven their worth and the employer wants to keep them around. Naturally employers would know, or could be educated, that hiring and training a Newby would be more expensive and time-consuming than giving someone who was making minimum wage a well-deserved raise.

These ideas make sense in so many ways. Which is why they will never be implemented.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

Why was a 74 Year Old Man Driving a Semi in Fatal Crash?

74-year-old Olympia man dies in semi truck crash in Pierce County | The Today File | Seattle Times.

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I was struck by this story (above link) when I heard it on KIRO Newsradio 97.3 FM Seattle this morning. It tells of the death of a 74-year-old man from Olympia who crashed the semi-truck he was driving into an overpass abutment on southbound Highway 167 near Sumner. The truck was carrying 40-thousand pounds of pumpkins and apples. The story reports that the trucks driver’s compartment was intact and the man showed no obvious signs of major trauma, leading the Washington State Patrol spokesperson to speculate that the man died of a personal medical condition that led to the crash.

I was saddened to hear of the man’s death, the crash, the major traffic back up it caused, and the pumpkins all over the roadway. But what I mostly found troubling was that a man old enough to be my father, old enough to have earned a more relaxing period in his life was driving a semi-truck. Driving a truck is hard work. It’s very labor intensive. It’s long hours. And especially in Puget Sound traffic it can be very stressful. A 74-year-old man who is capable has every right to be doing this. And maybe this was something he did for the love of it. Perhaps he really enjoyed his work. I don’t know the man. I don’t know. But what seems far more likely is the man was working into what should be his retirement years because he had to. He and his family probably relied on the income he earned driving the truck, or selling the pumpkins and apples. Not working at his advanced age and with his apparent questionable health is something that should have been an option for him. I don’t want to be working in a stressful labor intensive job when I’m 74. Heck, I no longer want such a job now. I’ve done plenty of that in my nearly 50 years and my body already has its share of aches and pains.

The incident reminded me of a major home upgrade my family undertook 7 ears ago. When we bought our home it had a backyard concrete sports court. After living here 3 years and seeing that my growing kids were not using the 40-year-old sports court with any frequency and that it’s cracking posed somewhat of a hazard for anyone using it we decided to have it removed and to install a lawn. It was a big job and quite difficult. It was far more than I would take on myself. So we hired a firm to do it. 3-4 days of jackhammering followed. Upon breaking up the concrete into 30-50 pound blocks the two men performing the work manually loaded the chunks into a small wheelbarrow-type trailer which was then towed to our front yard driveway by a tiny tractor between the narrow path separating our home and our neighbor’s house. The chunks of concrete were then again manually loaded into a large truck trailer. At the end of each day the truck trailer drove away the broken up concrete, presumably to a concrete recycling location where, again presumably, these men had to once again manually offload the heavy chunks. It was hard grueling work done in the hot sun of Summer time. And the two men doing the work were employees of the contractor. They weren’t even business owners. And they were each old. Each one was at least in their upper 50s and possibly they were in their 60s. I was very concerned for their well-being. But I knew they wouldn’t be doing such intense work if they didn’t feel they had to do so for themselves and possibly their families. 

These men had not prepared for being older and still needing money to live. I vowed such a fate wouldn’t happen to me and my family.

Saving for retirement is talked about endlessly in the United States. And many options are provided for people to do this with some effectiveness. But all of them involve diminishing what you have in order to live more comfortably in your Senior years. To save for retirement (a smart thing to do) you must take some of what you earn today and store it away for some future use. You do with less today in order to have something tomorrow when an income is diminished or nonexistent. You do without today in the hopes of having and spending it tomorrow. And when tomorrow arrives in most cases you are taking from what you’ve earned and saved and gradually diminishing it…making your savings smaller until such time as it’s gone or you’re dead.

To me the only logical solution was to operate a business that will keep generating money for me and my family even when I work less or even if I’m gone. We started Total Broadcasting Service in 2005 and ever since have been working hard to make it a self-sustaining business. We’re getting there.

But not everyone can do what we do in radio voice work, editing and producing audio and video production. Most people can’t start their own business. They don’t know how, they don’t have the financial resources, and they don’t have whatever it is that entrepreneurs like myself possess to work without a net and to risk so much with the belief that they will succeed. It’s hard. I know. Like most business owners we have no one helping us. We have no Sugar-Daddy feeding us money in the event that we’re not bringing in enough of our own. Few do.

We started our AdvoCare business in 2012. To get started it cost us $79. For less than we might typically spend on a trip to the grocery store we had a money earning business. And while working on our Plan B income, AdvoCare, only 5-10 hours per week we have seen our income slowly grow. We have a plan that will see our AdvoCare business bring in over $1000 per month by the end of this year and continue to grow from there. And AdvoCare’s business plan is easy. Anyone of any age can do it. And the money keeps coming in even on weeks when we don’t spend any time on it at all. It will continue coming in years from now when we want to slow down. Also, AdvoCare’s business and it’s income is inheritable. After my wife and I die what income and business we have built doesn’t go away. It becomes our children’s. The business and the money it earns becomes my children’s.

I won’t be working when I’m in my 70s. But thanks to AdvoCare my family will have an income. You can do it to. More importantly, you should. The alternative was shown by grave example on a highway near Sumner yesterday.

Thanks for visiting. Comments are welcome.

To learn how you can build your own AdvoCare business for now and your future, and your children’s future call Michael or Sonja Schuett at our Total Broadcasting Service office: 425-687-0100

Click to go to our AdvoCare website.

Click to go to our AdvoCare website.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

 

 

The Best Time to Post on Facebook and other Social Media

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If engaged in a business using Social Media to help market your business, products or services its important to know the best times to make posts on Facebook, Twitter, YouTube, LinkedIn and other social media sites. The best times would be the times when most people are likely to see your posts. Other marketers break it down to declare that the best times are the times when most Interactions take place. Interactions (On Facebook, for instance) would be Likes, Comments or Shares. It’s good to have interactions with your Friends, Likes, Followers, Fans, Subscribers, etc. But a lot of them are Social Media voyeurs. They choose not to interact, or don’t know how to do so.

We own and operate Total Broadcasting Service; which is an audio and video production company that provides content for Social Media Marketing. In studying the Facebook and YouTube channels we manage we’ve determined the following:

Worst Days of the Week to Post on Facebook- 

It’s not even close. Monday and Tuesday have the least number of fans and followers on Facebook, with Monday slightly worst. Interestingly, Tuesdays are not so bad on YouTube.

In rating the worst day for Monday proved worst for 50% of our customers business profile pages. Tuesday was worst for 46% of them. And in nearly every case if Monday was their worst day Tuesday was second worst, and vice versa.

Sunday was the third worst day.

Best Days of the Week to Post on Facebook-

This was not nearly as definitive as determining the worst days. But Wednesday appeared best for more customers than any other day. 32% of Total Broadcasting customers were best on Wednesday. Friday was also good with a percentage of 25%. Thursday and Saturdays were the strongest days for 14% of our customers.

In advising our clients we will be telling them to keep an eye on their Facebook Insights data for changing information, but for now plan your best and most important posts for Wednesday first, and Thursday thru Saturday in equal emphasis.

Worst Time of any Day to Post on Facebook-

We would not have needed data to guess this information correctly. You probably wouldn’t either. In each customer’s case the fewest number of online Friends occurred in the middle of the night from 9pm-6am Pacific. Not hard to figure out why.

Yet, strangely a lot of national brands have not caught on to this fact and have programmed their auto-posts to appear on your Walls early in the A-M hours. Presumably their hoping to greet you when you wake with their ads. We would not advise our clients to do likewise.

Best Time of Day to Post on Facebook-

There are two ways to look at answering this. Either one could work for you.

First, post in the morning between 7am-9am. While this is the time frame in which fewest people are on-line (other than over-night) the benefit is that your post will be on the Walls of your fans all throughout the day. So, therefore, even evening Facebook surfers will scroll through their Wall and eventually come across your post.

Still, we recommend posting onto Facebook when the most people are on-line. Among our clients the late afternoon between 2pm-6pm and 6pm-9pm are equally busy online. As such posting at any time from 2pm-6pm would be best. Late afternoon versus early evening using the same argument by those proponents of early morning posting.

All Total Broadcasting Service customers surveyed operate businesses on the West Coast of the United States in the Pacific time zone. Data used to formulate this information comes from Facebook Insights during a recent 1-week period in July 2013.

The Best Days and Times to Post on Social Media According to National Data-

Look hard enough and you’ll find conflicting data online. We came across blogs referencing studies that said Wednesday was the absolute worst day to post. We found more studies and ones we found more credible stating that Wednesday was best.

The chart below gives very specific recommendations for all the major Social Media sites. Click on it to see a larger clearer version.

Best times to post

What you’ll find it says is not too dissimilar from our findings in studying Total Broadcasting Service customers. It says:

Best time to post on Facebook? Wednesday at 3pm.

Worst time? Overnights and weekends.

Best time to Tweet on Twitter? Monday-Thursday 1pm-3pm.

Worst Tweet times? After 3pm Fridays.

Best time to post on LinkedIn? Just before or just after normal work hours; 7am-9am or 5-6pm.

Worst? Mondays and Fridays.

Best time to Pin on Pinterest? Interestingly, Saturday mornings and evenings from 8pm-1am.

Worst time for Pinterest? Late afternoons 5pm-7pm.

The chart also mentions Google+, and while I know they have a significant membership it’s not unlike a forced Labor Camp. You are only on Google+ because Google makes you have an account when you want an account on YouTube or Gmail. There is still no one playing on Google+. So who cares.

How Much Should You Post?

On Twitter there is virtually no penalty for over posting. Have at it. Tweet yourself to death.

But on Facebook there are definite penalties for posting too often. Your Fans will stop being your fans. They’ll stop paying attention, they may unlike you. They may just Hide you.

Various data sites calculate that 2-posts per day is optimum. Once you post 3 times or more the amount of interactions in the form of Likes, Comments, and Shares starts to drop off.

Use this information to your benefit and you will find Social Media terrific for staying in touch with customers and finding new ones, or more specifically, making it possible for them to find you. Above all, as we like to say with regard to our posting live by this rule…ALWAYS BE INTERESTING! Boring sucks.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

The Mistake of Reducing Expenses

English: Ways that Where's George Bills can be...

See if this sounds familiar to you. Your personal or business finances get tight, you have more bills at the end of the month than you have money to pay for them. And what do you do? You decide its time to cut expenses. You try to save money by eliminating unnecessary bills, those things you can cut back on, and those things you can accept in lesser quantities or lesser quality. Pretty soon you find out, it doesn’t work. All you’ve done is lower your standard of living, but months or even years later you’re in the same position that caused your austere spending to begin with; too many bills and not enough money to pay them. This is the trap faced by many in today’s economic world. And unless something changes nothing will change for you and your family. And if you’re the bread-winner in your home its time to recognize an ugly reality…you’re failing your family.

The solution is easier than you think. But if you’re like me you took the austerity road first before realizing what that simple solution is.

Maybe you’ve done some of this:

Cancel all Newspaper and Magazine subscriptions.

Check.

Cut back your TV cable or Dish service; maybe change service providers.

Check.

Reduce your auto insurance coverage…possibly down to the legal limit of only Liability Coverage.

Check.

Refinance your home mortgage to take advantage of near record low-interest rates.

Check.

Stop buying clothes for yourself and for your children, unless absolutely necessary.

Check.

Sell your car and buy an older cheaper one.

Check.

Eliminate vacations.

Check.

Buy store brand grocery items at a discount store.

Check.

Reduce your thermostat to cut back on heating bills.

Check.

Turn off lights…unplug unused appliances…

Check.

Did you find it’s not enough?

You know why?

It’s not enough because things you don’t have control over but need to spend money on are going up at a faster rate than your income or your austerity measures.

  • Health insurance premiums have climbed already, and will climb even higher when Obamacare takes full effect in 2014. Forbes reported this month that rates in California alone could climb as much as 146%.ObamaCare Bear
  • Increased employee expenses in industry, as a result of increased health-care costs will drive up the cost of manufactured goods.
  • Gas prices are and have been consistently over $3.00 per gallon for the past couple years, and the periodic dips into the $2.00 range and especially the $1.00 range (as happened during the Bush years) are a distant memory. The price of crude oil is over $94-per-barrel. Gas prices are more likely to exceed $4.00-per-gallon and stay there than they are to fall.
  • Trucking is still the primary method of moving food in this country, and the increased gas prices will add to food costs.
  • Mortgage interest rates have been held down by the Federal Reserve’s low or no interest short-term financing for 4-5 years. But this week
    Official portrait of Federal Reserve Chairman ...

    Federal Reserve Chairman Ben Bernanke.

    Fed Chair Ben Bernanke suggests that time is coming to an end by the end of this year or the beginning of next year.

  • Taxes on the local, state, and Federal levels have all increased in the past year and will only go higher in the next four years. President Obama was re-elected promising to raise taxes.

There is more of course. But the point is you and your family have no choice. These things you will pay for and you will have less to spend on other matters. It’s simple math. Even if you can count on a pay raise, which have been few and far between for most workers in recent years, there is no way any employer is going to keep your compensation increasing fast enough to keep up with these known mandatory expenses and their increases.

If you’re like me. Your austerity efforts have proven worthless. And my wife and I make a good living. For the past 20 years our income has placed us in the upper 5-25% of income earners in this country. And, no; we didn’t make the mistake so many other Americans made and buy too much house. Even with 4 years of declining home values we’ve never been upside-down in our mortgage and have always maintained a healthy level of equity.

But for years I always thought we could simply cut back and get ourselves out of the tight conditions in which we found ourselves. Like so many others. It didn’t work. The solution I finally realized was we need to make more money. We need a Plan B income. And so do you.

Take a look at your situation. Where are you going to be in 2 years? In five years? 10? What is going to happen to make things better?

For too long I fooled myself, and patted myself on my back for making an above-average income and being so much better off than most other people. But most other people live lives of quiet desperation. Most people are a lay-off or a single medical emergency from financial ruin. Does this describe you?

Our solution is already working. After loving the health and nutrition and weight-loss products from Advocare, we decided we couldn’t pass up the opportunity to represent this fine company and its products and help other people realize the benefits we each realized. Our friends who introduced Advocare to us have been representing the company for less than 4 years and no longer work outside their home. They have a growing income of $25-$30-thousand per month. We are paying off debt and will record our highest family income in close to ten years, thanks in part to AdvoCare.

Cover of "Rich Dad, Poor Dad: What the Ri...

Author Robert Kiyosaki, Rich Dad Poor Dad, calls the business plan used by Advocare “the perfect business plan”.

I let go of all my prejudices and suspicions about direct-selling businesses and realized AdvoCare was different and better. And my family is repeating the benefits.

Be it AdvoCare or some other vehicle, read the writing on the wall. The only way things change for your family finances, is if something changes. A secondary or Plan B income is the only way to thrive in the world of today. If you want to learn more. Contact me. I can help. And would love to help.

Thanks for visiting. Comments are welcome.

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Click to go to our AdvoCare website.