Be Professional and Courteous- Return Your Calls

Texting on a qwerty keypad phone

Increasingly it’s becoming rare for people to do the simple task of returning someones telephone call. And it shows a lack of courtesy and professionalism as well as humanism that is becoming pervasive in this country.

Let’s be clear my opening statement excuses all non-returned calls to strangers who have no known connection to you. If someone calls and leaves me a message and I don’t know them and they don’t identify someone we know mutually or they don’t give me compelling reason to call them back, I probably won’t. If you’re calling someone who doesn’t know you it’s YOUR responsibility to give them reason to call you back.

I’ve been deluged with this problem lately; and I’ll admit I’m venting a little. But what has pushed my buttons to the point of writing this blog is how many people don’t return calls who initially contacted me or who personally asked me to call them. Quite candidly, that’s rude. Just like I was always taught about the practice of being on time for a meeting or appointment where being late tells those who are waiting for you that you and your schedule is more important in your own mind than is the person left waiting or their schedule. Not returning a phone call to someone who took the time to call you, or return your call simply says to that person, “You’re not THAT important to me”. And what does that say about your own arrogance? Or courtesy? Or character?

Let’s face it, some calls you don’t want to return for any number of reasons. But for whatever reason at that time you don’t want to speak with the person who attempted to call you. But here’s a revelation, we all have to sometimes do things we’d rather not. I’d rather sleep in until whenever I wake up rather than rise at 5:30am like I’ve done everyday since starting my company Total Broadcasting Service in 2005. But though I have no boss watching over me to see to it that I’m on time and that I’m showing up, I do have a family depending on me to bring home the bacon. I have clients expecting me to complete the tasks I’ve promised to complete for them. And I find that I can keep those promises best when I rise early.

I will join others like Pamela Paul of the New York Times in putting some of the blame for the lost art of returning phone calls on technology. Why return a call when you can email or text? By emailing or texting a Reply you can say what you want to say and be done with it and not have to listen to whatever it is the person calling you wants to say. This is exactly my point. It takes an awful lot of arrogance and not too much love or caring to make a judgement that you don’t want to hear what a friend, business person or family member has to say before they’ve even said it. You’re not clairvoyant. As Paul writes in her 2011 Times article certainly teens and young adults have long ago abandon any sense of needing to return calls. A business associate I was speaking with yesterday had the kind and thoughtful idea of buying an AdvoCare 24 Day Challenge and accessory products from my wife and I for his 24-year-old daughter. He put me in touch with her. and when I spoke with her she enthusiastically sounded like she wanted the high quality health and nutrition products that AdvoCare offers. But upon talking again with her father he lamented how his daughter wasn’t returning his phone calls and that this was not unusual. I related to him my complete understanding since I have a 25-year-old daughter who has never felt compelled to return my calls.

I also recently had dealings with a 23-year-old daughter of one of my best friends. Despite his chastising her and my repeated attempts to reach her she simply would not call me back. After about 1 week she emailed me. How nice. NOT!

But don’t let me give you the impression that my negative experiences in this area are reserved for teens and young adults. While its my sense that age group is more frequently neglectful in the courteous practice of returning phone calls, they are by no means exclusive to the practice of not returning calls.

In years past when my sales career involved about 6-hours a day of calling clients on the telephone I developed the habit of seldom leaving phone messages. To do so was pointless. Not only was it unlikely that I would get a return call; but leaving a message also made it far more awkward for me to be able to call again. So if I failed to reach a client or potential client I simply said to my inquisitor “No message. Thank you. I’d rather call back. When’s best?”. And of course if there was no inquisitor, only a voice mail or recorder, I wouldn’t leave any message. If I was cold calling I used the baseball practice of 3-strikes and you’re out. Meaning, if I called three times without reaching the person I was trying to reach I would stop calling and be rid of the annoying task of repeatedly calling back. If my efforts were directed at a past client my efforts would expand depending on the value I placed on that client. Still, it was a rare client with whom I’d leave a message and trust to get a call-back.

And perhaps more frustrating than anything is that it has never been easier to return calls. Nearly everyone has their own mobile phone. With that, many still have a home and work telephone number. It’s inconceivable that at no time while walking driving or sitting and watching TV that a phone call can’t be returned. And please, get over yourself if you’re thinking “I’m just so busy”. If you return a call right away you don’t have it on the to-do list to be forgotten later. Just a tip…

I am not a fan of email and texting conversations. Like a lot of people I think the anonymous or faceless text or email allows me to have a much “sharper” writing pen than I would ever have with my tongue. And not being able to hear or convey tones, inflections, or facial or body language I have frequently been misunderstood with emails and text messaging. I’m sure I’m not alone in this victimization. And what makes it more frustrating is that I’m a fairly decent and accomplished writer, having done it professionally for much of 30 years.

The saddest part of this scenario is that I view the developments of texting, emailing, and Facebooking

Image representing Facebook as depicted in Cru...

as a de-humanizing of our culture. We’re far more than mere scribbles on a white screen. We are laughs, and smiles and sometimes harsh or serious tones all of which can be heard or seen but can’t be conveyed with any degree of effectiveness with the written word. As human beings we grow and learn from contact with one another. We celebrate. We educate. And how much of each is being lost by our increasing efforts to avoid human contact, human touch? I fear it’s much.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

Go to our website, read our story and try some AdvoCare. You won't regret it.

Go to our website, read our story and try some AdvoCare. You won’t regret it.

Not a Fan of Ken Griffey Jr.

Ken Griffey, Jr.

Ken Griffey, Jr.

 

The Seattle Mariners will honor their best player of all-time tonight when they induct Ken Griffey Jr. in to the Mariner’s Hall of Fame. A precursor, no doubt, of Griffey’s ultimate first-ballot election into the Major League Baseball Hall of Fame in Cooperstown when he becomes eligible in 2016. Only a fool would argue that Griffey doesn’t belong in either Hall. And I certainly won’t be doing that. But at a time when the city of Seattle will once again bathe this man in all its love, all the love its ever felt for any personality, it’s important for me to express my dissatisfaction with Griffey, the man. I am not a fan.

 

Being a big-time sports fan I am certainly a fan of all that Griffey did on the field. His array of acrobatic outfield dives, slides, fence climbing catches could get him a Hall nomination alone. He was the best defensive outfielder in baseball through the 90s. His glorious swing made for 630 home runs, sixth on the Major League Baseball all-time list. Fourth All-time if you eliminate the cheaters…which we should. To me even more impressive is the fact that only 5 players (clean players) have hit as many as 600 career home runs and absolutely nobody is on the horizon to do it again. Sadly Griffey’s career included only three playoff appearances for his teams. And he never played in the World Series, surpassing Ernie Banks of Chicago Cub fame as the best player to never make it to the baseball players ultimate competition.

 

Yes, Griffey was an incredible talent. And he was also an incredible jerk. I’ve always been amazed how lovingly Seattle continues to embrace a man who twice gave the city his backside and his middle finger as he headed out of town. By contrast Alex Rodriguez was vilified the moment he signed the richest contract in baseball history to go to a team that had been to the playoffs two of the previous three years. A-Rod was booed lustily when he returned to Safeco Field as a Texas Ranger in 2001 (All this long preceding the revelation or even suspicion that A-Rod was a multiple time cheat and liar). But Griffey was practically given the keys to the city when he returned as a Cincinnati Red player for the first time in 2007. How quickly we forget that he forced his way out of Seattle demanding to be traded prior to the 2000 season; and then hamstringing the Mariner’s ability to trade for value by limiting what team he would accept being traded to only his hometown Cincinnati Reds.

 

Ken Griffey ---- This image was moved from Fil...

 

Griffey’s narcissism and ingratitude was demonstrated one final time with perhaps the most classless retirement of any Superstar athlete ever. Disgusted at having been benched in 2010 because of his pathetic .184 batting average with zero home runs and only 7 RBI, Griffey left town without a word. Not a goodbye to his teammates, a fair well to fans, a closing interview, nothing but his proverbial “bird”, and a curt statement sent to his longtime friend and boss Mariner President Chuck Armstrong.

 

Griffey’s narcissism was evident early on. As a lonely 19-year-old playing for the Bellingham Mariners he attempted suicide; a gesture mostly, but one in which the individual is demanding attention. As if the number one draft pick in the entire MLB Draft the previous June wasn’t getting enough attention. I am genuinely sorry he was sad and suicidal; knowing him as I do I never took it seriously.

 

Know him? Why yes, I do. As much as a local small-time reporter from over 20-years ago can know him. Which isn’t much. He wouldn’t allow it. In the 3 years I covered Griffey and the Mariners as a reporter for a radio station and for my own syndicated daily radio interview show he never once made himself available to my microphone. But that wasn’t unusual. Griffey almost never made himself available to any local reporter, only national reporters. I’m sympathetic to those who would claim support of Griffey’s stance of not talking to reporters and remaining “private” if it were true. But it’s not. He would talk to reporters. Just not local reporters. We were too little for him in his eyes. For the record I found his father to be a prick too. But that’s another story.

 

Griffey has friends who will tell you he was kind to children, and teammates and that he was fun-loving and a practical joker. I’m sure he was all of those things. But a Hall of Fame Person is someone kind to most-everyone not just the chosen few who adore you. Junior will go into the team Hall of Fame tonight and the bigger Hall in 3 years and he earned it. He just doesn’t get into my Hall.

 

Thanks for visiting. Comments are welcome.

 

Click to go to our AdvoCare website.

Click to go to our AdvoCare website.

 

 

The Best Time to Post on Facebook and other Social Media

Image representing Facebook as depicted in Cru...

If engaged in a business using Social Media to help market your business, products or services its important to know the best times to make posts on Facebook, Twitter, YouTube, LinkedIn and other social media sites. The best times would be the times when most people are likely to see your posts. Other marketers break it down to declare that the best times are the times when most Interactions take place. Interactions (On Facebook, for instance) would be Likes, Comments or Shares. It’s good to have interactions with your Friends, Likes, Followers, Fans, Subscribers, etc. But a lot of them are Social Media voyeurs. They choose not to interact, or don’t know how to do so.

We own and operate Total Broadcasting Service; which is an audio and video production company that provides content for Social Media Marketing. In studying the Facebook and YouTube channels we manage we’ve determined the following:

Worst Days of the Week to Post on Facebook- 

It’s not even close. Monday and Tuesday have the least number of fans and followers on Facebook, with Monday slightly worst. Interestingly, Tuesdays are not so bad on YouTube.

In rating the worst day for Monday proved worst for 50% of our customers business profile pages. Tuesday was worst for 46% of them. And in nearly every case if Monday was their worst day Tuesday was second worst, and vice versa.

Sunday was the third worst day.

Best Days of the Week to Post on Facebook-

This was not nearly as definitive as determining the worst days. But Wednesday appeared best for more customers than any other day. 32% of Total Broadcasting customers were best on Wednesday. Friday was also good with a percentage of 25%. Thursday and Saturdays were the strongest days for 14% of our customers.

In advising our clients we will be telling them to keep an eye on their Facebook Insights data for changing information, but for now plan your best and most important posts for Wednesday first, and Thursday thru Saturday in equal emphasis.

Worst Time of any Day to Post on Facebook-

We would not have needed data to guess this information correctly. You probably wouldn’t either. In each customer’s case the fewest number of online Friends occurred in the middle of the night from 9pm-6am Pacific. Not hard to figure out why.

Yet, strangely a lot of national brands have not caught on to this fact and have programmed their auto-posts to appear on your Walls early in the A-M hours. Presumably their hoping to greet you when you wake with their ads. We would not advise our clients to do likewise.

Best Time of Day to Post on Facebook-

There are two ways to look at answering this. Either one could work for you.

First, post in the morning between 7am-9am. While this is the time frame in which fewest people are on-line (other than over-night) the benefit is that your post will be on the Walls of your fans all throughout the day. So, therefore, even evening Facebook surfers will scroll through their Wall and eventually come across your post.

Still, we recommend posting onto Facebook when the most people are on-line. Among our clients the late afternoon between 2pm-6pm and 6pm-9pm are equally busy online. As such posting at any time from 2pm-6pm would be best. Late afternoon versus early evening using the same argument by those proponents of early morning posting.

All Total Broadcasting Service customers surveyed operate businesses on the West Coast of the United States in the Pacific time zone. Data used to formulate this information comes from Facebook Insights during a recent 1-week period in July 2013.

The Best Days and Times to Post on Social Media According to National Data-

Look hard enough and you’ll find conflicting data online. We came across blogs referencing studies that said Wednesday was the absolute worst day to post. We found more studies and ones we found more credible stating that Wednesday was best.

The chart below gives very specific recommendations for all the major Social Media sites. Click on it to see a larger clearer version.

Best times to post

What you’ll find it says is not too dissimilar from our findings in studying Total Broadcasting Service customers. It says:

Best time to post on Facebook? Wednesday at 3pm.

Worst time? Overnights and weekends.

Best time to Tweet on Twitter? Monday-Thursday 1pm-3pm.

Worst Tweet times? After 3pm Fridays.

Best time to post on LinkedIn? Just before or just after normal work hours; 7am-9am or 5-6pm.

Worst? Mondays and Fridays.

Best time to Pin on Pinterest? Interestingly, Saturday mornings and evenings from 8pm-1am.

Worst time for Pinterest? Late afternoons 5pm-7pm.

The chart also mentions Google+, and while I know they have a significant membership it’s not unlike a forced Labor Camp. You are only on Google+ because Google makes you have an account when you want an account on YouTube or Gmail. There is still no one playing on Google+. So who cares.

How Much Should You Post?

On Twitter there is virtually no penalty for over posting. Have at it. Tweet yourself to death.

But on Facebook there are definite penalties for posting too often. Your Fans will stop being your fans. They’ll stop paying attention, they may unlike you. They may just Hide you.

Various data sites calculate that 2-posts per day is optimum. Once you post 3 times or more the amount of interactions in the form of Likes, Comments, and Shares starts to drop off.

Use this information to your benefit and you will find Social Media terrific for staying in touch with customers and finding new ones, or more specifically, making it possible for them to find you. Above all, as we like to say with regard to our posting live by this rule…ALWAYS BE INTERESTING! Boring sucks.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

Can the Mariners Become Relevant?

The Mariner Moose, mascot of the Seattle Mariners.

The Seattle Mariner‘s 2nd half to the 2013 Major League Baseball season commences this evening and the hope of the team becoming relevant still exists. And since my hope and prayer at the start of the season was that this long time cellar dweller would remain relevant until the time that the Seahawk season got underway, I remain hopeful.

Prior to this week’s MLB All-Star break the Mariner’s had their first 3-game series sweep of the season against the Los Angeles Angels, and had gone 8-5 over the previous 13 games against some tough competition including Boston, Texas, and Cincinnati; all playoff contending teams. What makes this short stretch of winning noteworthy is that it coincides directly with the recent call-ups of promising rookies, and improved performance from other young players. With the expected return of some valuable veteran pieces of the team in the next 1-3 weeks, and a much more favorable schedule than was the start of the season, Seattle has realistic hopes of a .500 season or as mentioned earlier…staying relevant before the NFL season completely wipes them from the consciousness of every Puget Sound sports fan.

Seattle Mariners

Seattle currently starts 3 pure rookies in the regular every-day lineup; all of whom have joined the team in the past 6 weeks. Nick Franklin first, followed by Mike Zunino, and finally Brad Miller have all made the team better in spite of their inexperience. It matters not if these three are or become All-Stars or perform up to the high expectations each one possesses. At least not at this point. What matter’s is they perform better than who preceded them in their positions and they make the team better. That they are doing…not that it was a high bar to leap.

Franklin took the place of Dustin Ackley at 2nd base. His solid defense has been comparable to Ackley, which surprises some. Not surprising is how Franklin’s bat has become a tremendous boost compared to the increasingly ineffective Ackley. Franklin, currently hitting .268, with 6 HRs and a .788 OPS (On base-plus-Slugging percentage), is a huge leap from where Ackley sat (.205, 1, .522 currently)  when he was sent to Triple A Tacoma to learn how to hit again in late May. Whether Franklin can continue is unknown. But he can almost assuredly do better than what his predecessor performed over the past 1 1/2 years.

Zunino is much the same. His numbers of .230 Avg., 1 HRs, and .575 OPS are not lighting the world on fire, but, again, they represent a significant improvement over what was being posted by the team of catchers who preceded him Jesus Montero, Kelley Shoppach, and Jesus Sucre. And the is no contest when assessing last year’s top draft pick versus Montero, Shoppach, and Sucre’s defense. He is a pleasure to watch behind the plate. He blocks balls in the dirt, moves to stop wild pitches, and is such a threat to throw out base stealers Seattle is already seeing a measurable decline in stolen bases and attempted steals.

Brad Miller has been with the team the least amount of time. But we’ve been calling for him or Carlos Truinfel or Franklin to replace the no-stick Brendan Ryan since this time last year. Ryan’s defense is outstanding. But his complete and utter lack of any kind of offensive is not a liability this team can stand when so many others in their line-up have proven nearly as inept. Miller has done well in the 16 games he has played and over the next year is expected to improve, as are Franklin and Zunino.

Franklin like Zunino is a former first round draft choice. Miller is a 2nd round pick. Second year player Kyle Seager is the teams most dependable offensive force and was a 3rd round pick. Ackley, who now mans Center Field and is displaying modest improvement at the plate is also a former 1st round draft pick, as is 1st baseman Justin Smoak; though Smoak was a Texas Ranger’s draft choice. All of these guys are young. All were high draft picks. And at least for a short period recently are performing up to or close to their expectations.

Right Fielder Michael Saunders is another young guy who has raised his batting average 15-points over the past 10 games and seems to have finally found the stroke that made last year so successful for him. While still only averaging .225, his on-base-percentage of .303, base-stealing capabilities and above-average defense make him at-least serviceable. And like we wrote, he’s on an upswing. We’ll see.

I’ve not even mentioned the solid performances of Kendry Morales and Raul Ibanez all season, or of Smoak in the past 2 months. All three, along with Seager, have OPS of .800 or higher. The team can also count on the return to productivity of OF Michael Morse soon. When healthy he is a stud. Franklin Gutierrez is still expected to contribute. He could return by August.

The team’s bullpen could get a needed boost from the return to health of Steven Pryor, who just began a rehab assignment. Felix Hernandez and Isashi Iwakuma were All Stars. Joe Saunders has been mostly solid as the third starter; though he has had a couple of big blooper blowouts. But what team’s #3 pitcher hasn’t. And after a horrible start to the season Aaron Harang is proving to be a pretty good #4 starter. Again, a blooper here and there isn’t welcome but is also not uncommon for a team’s 4th starter. It’s the #5 starting position that remains a concern. Jeremy Bonderman was let go and rookie Erasimo Ramirez was shelled his first time out. I am not confident in Ramirez. Though the Mariners are. So we’ll see.

We’ll see? That sums up the rest of the Mariner’s season. I’m not a complete dreamer. I don’t expect them to be playoff contenders. But I do think they can get back to a .500 season and wet our appetite for the 2014 season. And at bare minimum, they should have relevancy in the minds of diehards like me until the presumed Super Bowl season of the Seattle Seahawks gets under-way. I like being optimistic. It beats the alternative.

Thanks for visiting. Comments are welcome.

Go to our website, read our story and try some AdvoCare. You won't regret it.

Go to our website, read our story and try some AdvoCare. You won’t regret it.

 

The Mistake of Reducing Expenses

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See if this sounds familiar to you. Your personal or business finances get tight, you have more bills at the end of the month than you have money to pay for them. And what do you do? You decide its time to cut expenses. You try to save money by eliminating unnecessary bills, those things you can cut back on, and those things you can accept in lesser quantities or lesser quality. Pretty soon you find out, it doesn’t work. All you’ve done is lower your standard of living, but months or even years later you’re in the same position that caused your austere spending to begin with; too many bills and not enough money to pay them. This is the trap faced by many in today’s economic world. And unless something changes nothing will change for you and your family. And if you’re the bread-winner in your home its time to recognize an ugly reality…you’re failing your family.

The solution is easier than you think. But if you’re like me you took the austerity road first before realizing what that simple solution is.

Maybe you’ve done some of this:

Cancel all Newspaper and Magazine subscriptions.

Check.

Cut back your TV cable or Dish service; maybe change service providers.

Check.

Reduce your auto insurance coverage…possibly down to the legal limit of only Liability Coverage.

Check.

Refinance your home mortgage to take advantage of near record low-interest rates.

Check.

Stop buying clothes for yourself and for your children, unless absolutely necessary.

Check.

Sell your car and buy an older cheaper one.

Check.

Eliminate vacations.

Check.

Buy store brand grocery items at a discount store.

Check.

Reduce your thermostat to cut back on heating bills.

Check.

Turn off lights…unplug unused appliances…

Check.

Did you find it’s not enough?

You know why?

It’s not enough because things you don’t have control over but need to spend money on are going up at a faster rate than your income or your austerity measures.

  • Health insurance premiums have climbed already, and will climb even higher when Obamacare takes full effect in 2014. Forbes reported this month that rates in California alone could climb as much as 146%.ObamaCare Bear
  • Increased employee expenses in industry, as a result of increased health-care costs will drive up the cost of manufactured goods.
  • Gas prices are and have been consistently over $3.00 per gallon for the past couple years, and the periodic dips into the $2.00 range and especially the $1.00 range (as happened during the Bush years) are a distant memory. The price of crude oil is over $94-per-barrel. Gas prices are more likely to exceed $4.00-per-gallon and stay there than they are to fall.
  • Trucking is still the primary method of moving food in this country, and the increased gas prices will add to food costs.
  • Mortgage interest rates have been held down by the Federal Reserve’s low or no interest short-term financing for 4-5 years. But this week
    Official portrait of Federal Reserve Chairman ...

    Federal Reserve Chairman Ben Bernanke.

    Fed Chair Ben Bernanke suggests that time is coming to an end by the end of this year or the beginning of next year.

  • Taxes on the local, state, and Federal levels have all increased in the past year and will only go higher in the next four years. President Obama was re-elected promising to raise taxes.

There is more of course. But the point is you and your family have no choice. These things you will pay for and you will have less to spend on other matters. It’s simple math. Even if you can count on a pay raise, which have been few and far between for most workers in recent years, there is no way any employer is going to keep your compensation increasing fast enough to keep up with these known mandatory expenses and their increases.

If you’re like me. Your austerity efforts have proven worthless. And my wife and I make a good living. For the past 20 years our income has placed us in the upper 5-25% of income earners in this country. And, no; we didn’t make the mistake so many other Americans made and buy too much house. Even with 4 years of declining home values we’ve never been upside-down in our mortgage and have always maintained a healthy level of equity.

But for years I always thought we could simply cut back and get ourselves out of the tight conditions in which we found ourselves. Like so many others. It didn’t work. The solution I finally realized was we need to make more money. We need a Plan B income. And so do you.

Take a look at your situation. Where are you going to be in 2 years? In five years? 10? What is going to happen to make things better?

For too long I fooled myself, and patted myself on my back for making an above-average income and being so much better off than most other people. But most other people live lives of quiet desperation. Most people are a lay-off or a single medical emergency from financial ruin. Does this describe you?

Our solution is already working. After loving the health and nutrition and weight-loss products from Advocare, we decided we couldn’t pass up the opportunity to represent this fine company and its products and help other people realize the benefits we each realized. Our friends who introduced Advocare to us have been representing the company for less than 4 years and no longer work outside their home. They have a growing income of $25-$30-thousand per month. We are paying off debt and will record our highest family income in close to ten years, thanks in part to AdvoCare.

Cover of "Rich Dad, Poor Dad: What the Ri...

Author Robert Kiyosaki, Rich Dad Poor Dad, calls the business plan used by Advocare “the perfect business plan”.

I let go of all my prejudices and suspicions about direct-selling businesses and realized AdvoCare was different and better. And my family is repeating the benefits.

Be it AdvoCare or some other vehicle, read the writing on the wall. The only way things change for your family finances, is if something changes. A secondary or Plan B income is the only way to thrive in the world of today. If you want to learn more. Contact me. I can help. And would love to help.

Thanks for visiting. Comments are welcome.

Click to go to our AdvoCare website.

Click to go to our AdvoCare website.