Realtors need Video Marketing
It’s 2016. Mr. or Mrs. real estate professional you no longer have an excuse for not AT LEAST looking into video marketing.
We know the excuses.
“I don’t have the money.” – A couple of thoughts here: 1. When are you going to get the money? When your invisibility on the internet magically brings you lots of new clients? We don’t mean to sound mean. LOL. But its true that to make money you must spend money. And every marketing expert will tell you video is key, along with a strong presence on the internet (i.e. social media). We know you’ve heard this at your real estate company’s monthly sales and marketing meetings. Haven’t you?
2. How do you know you don’t have the money if you don’t pick up the phone and call a video production expert, like Total Broadcasting service? It’s easy to dismiss something of which you have no knowledge. But when you invest the 5 minute phone call and 20 minute face-to-face meeting with someone who knows yours questions before you ask them and provides all the answers you will then authoritatively know if you have the money or not. Perhaps someone who has worked with other professionals like yourself can provide some ideas that you’ve not thought about.
“I can do the videos myself”- OK. Ignoring the FACT that your video production quality will inevitably be of poorer quality than what can be done by a professional, we must ask the obvious question, why haven’t you? Again, its an easy excuse to say you’ll do something and then never get around to doing it. It’s also a poor business decision to take all the time necessary for scripting, recording, editing, and then posting or placing your video where people can see it rather than concentrating your valuable time working on behalf of your clients buying and selling homes. Best to invest the money in someone whose entire business interest is in helping you grow yours.
“I get all my business through referrals”- Let us repeat…its 2016. No matter how successful or unsuccessful your real estate business is, imagine how it could be if your referrals could actually find you on the internet thanks to some quality, well produced and well placed marketing, and introductory videos. In today’s internet age no referral just calls you based on someones recommendation. They Google you first. And if you are not showing up, or blanketing the 1st page Google search results, you know who will appear before the eyes of YOUR referral? Other Realtors. Other real estate professionals who spent the money, and time to get their presence seen on the search result for a local Realtor. That should be you in front of their eyes. But its not because you have no valid internet presence. We can change that.
Windermere Realtor Cathy Wahlin is just one of the real estate professionals we’ve helped with videos like this one:
Mortgage agents, Home inspectors, and anyone whose business profits from the buying and selling of residential homes need the monthly video service Total Broadcasting provides.
Don’t take our word for it. In a buildfire.com article titled Real Estate Marketing Ideas From 19 Top Experts nearly all of them specifically write about the need for professional videography/photography.
If we have finally convinced you to do what you know you should have been doing all along stop reading now. Stop surfing the internet now. Don’t click on another link. Let’s see if we can help you. Call Total Broadcasting Service at 425-687-0100. While they last we’ll give you a pair of Seattle Seahawks game tickets for this 2016 season just for becoming a new monthly video customer.
Thanks for visting. Share with your friends.
YouTube vs. Facebook: Only One Of These Still Has An Audience | Betabeat
Is it possible that the King of social media could be taken down? The answer is…its already happening. Click on the link below for some hard facts about your need to put your business on YouTube.
YouTube vs. Facebook: Only One Of These Still Has An Audience | Betabeat.
Total Broadcasting Service puts you and/or your business on YouTube. You can’t use 20th Century business practices in the 21st Century and be successful. Grow your business. Join the 21st Century. Call Total Broadcasting: 425-687-0100.
Come to our Website for videos, special deals, and inspiration.
Why All Businesses Should Have a YouTube Channel
Online advertising is available in many forms. But few are as effective and inexpensive and convenient as having a YouTube video, or better yet, videos. Click the link below for a very good article we strongly endorse.
Why All Businesses Should Have a YouTube Channel.
Total Broadcasting Service produces affordable, effective videos for small business. We specialize in serving those in the real estate or in the automotive industries. Call us.
Call us for effective, affordable marketing
The Best Time to Post on Facebook and other Social Media
If engaged in a business using Social Media to help market your business, products or services its important to know the best times to make posts on Facebook, Twitter, YouTube, LinkedIn and other social media sites. The best times would be the times when most people are likely to see your posts. Other marketers break it down to declare that the best times are the times when most Interactions take place. Interactions (On Facebook, for instance) would be Likes, Comments or Shares. It’s good to have interactions with your Friends, Likes, Followers, Fans, Subscribers, etc. But a lot of them are Social Media voyeurs. They choose not to interact, or don’t know how to do so.
We own and operate Total Broadcasting Service; which is an audio and video production company that provides content for Social Media Marketing. In studying the Facebook and YouTube channels we manage we’ve determined the following:
Worst Days of the Week to Post on Facebook-
It’s not even close. Monday and Tuesday have the least number of fans and followers on Facebook, with Monday slightly worst. Interestingly, Tuesdays are not so bad on YouTube.
In rating the worst day for Monday proved worst for 50% of our customers business profile pages. Tuesday was worst for 46% of them. And in nearly every case if Monday was their worst day Tuesday was second worst, and vice versa.
Sunday was the third worst day.
Best Days of the Week to Post on Facebook-
This was not nearly as definitive as determining the worst days. But Wednesday appeared best for more customers than any other day. 32% of Total Broadcasting customers were best on Wednesday. Friday was also good with a percentage of 25%. Thursday and Saturdays were the strongest days for 14% of our customers.
In advising our clients we will be telling them to keep an eye on their Facebook Insights data for changing information, but for now plan your best and most important posts for Wednesday first, and Thursday thru Saturday in equal emphasis.
Worst Time of any Day to Post on Facebook-
We would not have needed data to guess this information correctly. You probably wouldn’t either. In each customer’s case the fewest number of online Friends occurred in the middle of the night from 9pm-6am Pacific. Not hard to figure out why.
Yet, strangely a lot of national brands have not caught on to this fact and have programmed their auto-posts to appear on your Walls early in the A-M hours. Presumably their hoping to greet you when you wake with their ads. We would not advise our clients to do likewise.
Best Time of Day to Post on Facebook-
There are two ways to look at answering this. Either one could work for you.
First, post in the morning between 7am-9am. While this is the time frame in which fewest people are on-line (other than over-night) the benefit is that your post will be on the Walls of your fans all throughout the day. So, therefore, even evening Facebook surfers will scroll through their Wall and eventually come across your post.
Still, we recommend posting onto Facebook when the most people are on-line. Among our clients the late afternoon between 2pm-6pm and 6pm-9pm are equally busy online. As such posting at any time from 2pm-6pm would be best. Late afternoon versus early evening using the same argument by those proponents of early morning posting.
All Total Broadcasting Service customers surveyed operate businesses on the West Coast of the United States in the Pacific time zone. Data used to formulate this information comes from Facebook Insights during a recent 1-week period in July 2013.
The Best Days and Times to Post on Social Media According to National Data-
Look hard enough and you’ll find conflicting data online. We came across blogs referencing studies that said Wednesday was the absolute worst day to post. We found more studies and ones we found more credible stating that Wednesday was best.
The chart below gives very specific recommendations for all the major Social Media sites. Click on it to see a larger clearer version.
What you’ll find it says is not too dissimilar from our findings in studying Total Broadcasting Service customers. It says:
Best time to post on Facebook? Wednesday at 3pm.
Worst time? Overnights and weekends.
Best time to Tweet on Twitter? Monday-Thursday 1pm-3pm.
Worst Tweet times? After 3pm Fridays.
Best time to post on LinkedIn? Just before or just after normal work hours; 7am-9am or 5-6pm.
Worst? Mondays and Fridays.
Best time to Pin on Pinterest? Interestingly, Saturday mornings and evenings from 8pm-1am.
Worst time for Pinterest? Late afternoons 5pm-7pm.
The chart also mentions Google+, and while I know they have a significant membership it’s not unlike a forced Labor Camp. You are only on Google+ because Google makes you have an account when you want an account on YouTube or Gmail. There is still no one playing on Google+. So who cares.
How Much Should You Post?
On Twitter there is virtually no penalty for over posting. Have at it. Tweet yourself to death.
But on Facebook there are definite penalties for posting too often. Your Fans will stop being your fans. They’ll stop paying attention, they may unlike you. They may just Hide you.
Various data sites calculate that 2-posts per day is optimum. Once you post 3 times or more the amount of interactions in the form of Likes, Comments, and Shares starts to drop off.
Use this information to your benefit and you will find Social Media terrific for staying in touch with customers and finding new ones, or more specifically, making it possible for them to find you. Above all, as we like to say with regard to our posting live by this rule…ALWAYS BE INTERESTING! Boring sucks.
Thanks for visiting. Comments are welcome.
Call for Video Production Services: 425-687-0100
Related articles
- Has The “Social” Gone Out Of Social Media? (business2community.com)
- Three Effective Social Media Marketing Tactics for Local Companies (prweb.com)
- Hard Time With Social Media Marketing? Try These Great Ideas! (shevero.com)
- Harnessing The Buzz Surrounding Social Media For Your Business (shevero.com)
- Social Media Marketing Mistakes to Avoid (business2community.com)
- 4 Not-so-Obvious Things to Watch Out For With Social Media Marketing (business2community.com)
- 10 useful tips for better use of social networks (part 1) (fieldoo.com)
- 5 Things You Should Never Say to Social Media Managers (myclutterbox.com)
- Video Marketing: Go YouTube Yourself (business2community.com)
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