Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.

The Swings of Babe Ruth and Ty Cobb. Why aren’t there More of Them?

“Imitation is the best form of flattery” –Charles Caleb Colton

Babe Ruth and Ty Cobb

Babe Ruth with Ty Cobb

In the annals of sports the names Ty Cobb and Babe Ruth carry weight. Their accomplishments and fame extending far beyond the baseball diamond. Cobb was considered the best who ever played the game. And then came Ruth. Ruth is generally recognized as the greatest athlete of the 20th Century (or at least Top 3). Both Cobb and Ruth were well-rounded in their baseball skills. Cobb could run the bases like no one before, or since. Ruth was a record-setting pitcher before being moved to the outfield in order to better take advantage of his hitting. Ruth and Cobb made their names as hitters.

What has always fascinated and bewildered me is that in spite of their prolific accomplishments at the plate Ruth and Cobb had no imitators. Since their time as icons of baseball in the early 20th Century no one else has come along emulating some of Ruth and Cobb’s unique styles. I see this a lot in life. People come along in various fields and do something different from what everyone else is doing and they accomplish great things. And…then…nothing. No one follows the Master. No one imitates that which well accomplished people perform and subsequently continue with similar success. I’ve often wondered why that is.

Ruth’s batting stance featured him standing in the batters box with his spindly little legs and feet together, holding the bat very low, his hands at about waist level. He then stepped into the pitch, raised his bat and unleashed a powerful swing using his entire body for greater force. His follow through left his body twisted in such contortion that he resembled a human barber’s pole.

Babe Ruth

Several aspects of this stance and swing have never been duplicated. And yet when he finished playing Ruth’s 714 career home runs were so overwhelming that 2nd place on the career home run list was Lou Gehrig with less than half Ruth’s total.

Because of the age in which Cobb played video and photo’s of his “style” are much more rare. But what is certain is that Cobb swung the bat with a split grip. He says it gave him better control of the bat, as you would expect by simple analysis and the laws of leverage. Instead of holding the bat during his swing with his hands near the bat’s base, side-by-side with each other or slightly overlapped like all other hitters, Cobb gripped the bat with one hand NEAR the base and the other 3-5 inches higher on the handle.

Ty Cobb with a split grip

He retired with 4189 hits in 24 seasons. In 500 more career games Pete Rose finally surpassed Cobb’s total, finishing with 4256. Rose and Cobb are the only ball players to ever exceed 3800 hits. Still, do you ever see a hitter swinging the bat with Cobb’s split grip? I watch a lot of baseball. I don’t see it.

For thirteen years I worked in sales for a 30-year-old company in Bellevue, WA before starting my company Total Broadcasting Service. I’m proud to say I led all the company’s 40+ person sales staff in annual sales for the last seven years of my employ. With all humility I set every sales record the company recorded and outsold whomever was in second place usually by 15-20%. My success wasn’t based on longevity as most of the company’s top sellers were with the company before I began in 1992. It wasn’t based on any kind of favoritism. Nobody would EVER have accused my Sales Manager or General Manager of grantingme any favors. My success came from a presentation style and from a manner in which I managed my accounts that was unlike anyone else. I always tried to share my methods with others. But few were interested, and none adopted them. It perplexes me to this day.

Many if not most of my sales accomplishments with my company and the one I worked for previously are done over the phone, inside-sales. The less knowledgeable would call it telemarketing. The profession is held by some in similar esteem as that of lawyers, politicians, and professional thieves. That might be an exaggeration. But the point is, recruiting people to the industry has been a constant challenge in the 20 years in which I’ve been employed in it. This in spite of a life and lifestyle which is the envy of many. But do as I do? Seemingly the answer is “not me”.

Are there a lot of Pablo Picasso imitators out there?

Les Demoiselles d'Avignon. Oil on Canvas (244 ...

His Cubist style of painting was radical and became beloved; and he is renowned as THE painter of the 20th Century. Yes, some have attempted Cubist stylings. But they’re rare compared to other forms of abstract paintings. What about Steve Jobs? His over-emphasis on style contributed to Apple computer pricing far exceeding that of a computer with the more popular Window’s operating system. But that specific emphasis on style and appearance spreading to Apple’s other hardware products is a major reason Apple is now the richest company in the world. Any yet…do any other computer manufacturers place ANY emphasis on their hardware’s style and appearance? Not really.

And before I hear from detractors, I don’t equate me or my accomplishments with those of Ruth, Cobb, Picasso or Jobs. I’m merely relating personal experiences and observations that are first hand.

I could go on and on. It’s true that a “Master’s” uniqueness is part of what makes them special. But in measured accomplishments where a success approach is capable of being emulated it should be. Imitation may be the highest form of flattery. But all things considered, we should be flattering our most successful people more often. Is there someone in your field who far exceeds the accomplishments of the masses? My advice is to find out what they do and how they do it and copy or imitate as much as you possibly can.

Thanks for visiting. Comments are welcome.

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