Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

Source: Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

The Poverty Myth: It’s not for a Lifetime

tbs-avalanche-12-2010-102.jpgWhen considering those in poverty it is far too common to think of them as perpetually poor and forever on the public dole. This sentiment has long existed and been perpetuated by claims of generational poverty; families that have nothing and leave nothing for their kids, thus creating a cycle that keeps the kids poor as adults and their kids raised in unrelenting poverty as well. These people are forever a burden on society and forever in need of our tax dollars being redistributed to them in the form of low or free rent, food stamps, medical care and more. Or so the myth goes…

While its true that many in poverty can stay poor for a significant portion of their lives, that’s often not the case. A 10+ year old study found that a significant percentage of those who were in the bottom third of income earners in the 1970s at some point over the following 20 years actually attained a level of income putting them in the upper third of income earners. This illustrates the point that those in poverty and receiving assistance are often only in that financially troubling position for a short time in their lives. 

This makes sense when you consider that many of those who are poor are young adults or young families who have not yet attained the wisdom, experience, resumes or income to keep them out of poverty. But as they age and gain work experience and the wisdom on how to earn and save money they lift themselves out of poverty and often into financial well-being.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

This was certainly true for this author. I have worked in the radio industry for my entire adult life. I began professionally in 1985 as a 21 year old country music DJ and part-time high school sports play-by-play announcer. This auspicious position paid me the awesome sum of $600 per month. A little extra scrambling for more work usually got my check up to $650.00. And that was gross income, paid to me with only one pay check per month. I worked 50-60 hours per week, 6 days per week; thus not allowing me to hold a second job. I was poor. I didn’t qualify for food stamps. At the time I did apply and was told I made exactly $5.00 too much each month to qualify. I lived on Top Ramon, Mac & Cheese, and Cheerios. Oh…and beer. Priorities, right?

Twenty years later my income climbed to a level in 2004 where my earnings put me in the upper 2-3% of income earners. I owned a home, a rental property, and was raising a family. In 2005 I started my own business, Total Broadcasting Service.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

And I’m not special. Lots of people can tell the same story.

The myth that poverty is a life sentence has two deleterious effects. If believed by some of those in poverty it helps keep them in need. It also discourages generous giving from many who could dramatically impact the lives of those in poverty. “Why give if these lazy, drug using poor people are only going to use my money to get drunk and high and buy tattoos and other frivolous expenses? I was poor and I lifted myself up. They should do the same.”…or so seems to be the thinking.

When its understood that poverty is more usually a temporary condition Americans can feel more comfortable generously offering a hand up while not seeing it as a hand-out. If someone is too young to have learned and earned you are more likely to see their potential and give them the assistance you probably benefitted from in your own youth. When its plain that a medical condition has prevented a person from working and they lost their income and haven’t yet found a means by which they will eventually support themselves, you can maintain a much higher level of empathy for their plight. Even when someone’s own poor decisions or foolishness have driven them to the poor house, you can feel a greater desire to help them get back to being self sustaining if you have the confidence of knowledge that most people in their positions will use your generosity wisely to change the direction of their lives and improve their situation.

My faith tells me that its my responsibility to help those in need. But if my faith (or yours) didn’t dictate charitable giving, common sense would. Few people, regardless of political persuasion, like the government’s gun to your head (otherwise known as the IRS) approach to monetary redistribution. And frankly its terribly inefficient anyway. But many non-profit charitable and church based organizations provide efficient and meaningful help to the needy. 

One of these organizations in my community is Emergency Feeding Program of Seattle and King County. I met it’s Director, Glenn Turner, this year. He carefully explained to me and others how EFP fills the gaps in food distribution for the needy. Food banks typically only provide food enough to last an individual or a family for 2-3 weeks per month. The obvious problem being that every month is at least 4 weeks. Emergency Feeding Program will help those who can’t provide for themselves over each month’s final 1-2 weeks with carefully constructed food bags tailored to the specific dietary and ethnic requirements of the recipient. They provide 15 different types of emergency food bags to match their clients. Emergency Feeding Program has been doing this since 1977, and are Washington State’s third largest food distribution service for the needy. And they do it through the generosity of people. They have many people who volunteer their time. And many generous people and organizations who donate food and money. You can help them too. And this writer hopes that you will.

Isn’t it easier to help knowing you are actually helping. Isn’t it best to look at those in poverty as merely folks who are down on their luck and with the kind and generous assistance you provide they won’t stay where they are; they’ll rise up support themselves and in the natural evolution of their lives help others; maybe even you, should you someday be a victim of misfortune, poor health or unfortunate decisions. 

We can’t and shouldn’t rely on government to carry us through. We’re a free nation. And we should be free to help those we want to help. And we should help. It’s in our best interest as well as the recipients of our generous money and efforts. 

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Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

As an addendum: Emergency Feeding Program is hosting its first ever Summer musical event to raise awareness and donations. Jazz on the Houser will be from 3-9pm Saturday August 23rd. Click here to learn more: http://www.emergencyfeeding.org/events-wedge-details/354217/1408824000

Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.