My New Life Anniversary

Working the mic in Total Broadcasting Service's former studio booth.

Michael Schuett working the mic in Total Broadcasting Service’s former studio booth.

Eleven years ago today, April 15, 2005, I walked into United Broadcasting Sales Company where I had worked for 13 years and handed my manager my resignation. Despite setting individual company sales records and serving as the default unpaid coach of so many new hires and despite company profitability relatively new company owners instituted a new pay plan that slashed everyone’s pay. Mine would have been cut over 35%.

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One of the 3 such awards United Broadcasting bestowed upon me.

I had many promises from numerous co-workers to join me in starting a new company, but none followed through. So I was left to fend for myself. Total Broadcasting Service has been like another child to me and grown through tough times, including my divorce. It hasn’t been easy. And despite those tough times and never quite attaining the high income levels I had before I am so proud I walked with wobbly legs to my previous manager’s desk 11 years ago and said I won’t be mistreated and under appreciated by them anymore. The UBSC owners were pissed and threatened me with legal action to stop my entrepreneurial efforts. I believe those threats, in part, scared off my former co-workers.

As it turned out I was the first of many who fled the plantation that United Broadcasting had become. When I quit they employed over 40 sales people. Within 2 months they were down to 13. Nearly all of the top sales people left for another Bellevue company. Many meeting with great success. That Bellevue company no longer exists and my former colleagues have scattered with the wind. United Broadcasting collapsed. It clung to a precarious existence for some 5 years before finally shutting its doors after 30 years in business. A greedy owner and a Liberal (even leftist) narcissistic, and incompetent management tree that believed in taking from their best and giving to their least-capable spelled the company’s doom.

I miss working with the many who became friends. After so many followed my lead and quit I went a while feeling somewhat responsible, since I had been the first. They eased my anxiety on the matter by seemingly improving their lives dramatically after leaving the plantation. I’m glad at least for Facebook to somewhat stay in touch with some of them. I’ve learned that if you don’t value your best people they will find someone else who does; a lesson that translates into personal relationships too, not just business.

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Getting into sales allowed me to make a lot more money right away

I’ve also learned that perseverance is omnipotent. Despite friends and my closest family members doubts and lack of support Total Broadcasting Service is coming off two consecutive record-setting sales years and 3 record-setting years out of the past 4 years. The best is yet to come. We’ve built strong relationships with an increasingly large host of fabulous and loyal clients. I’ve hired the truest and most loyal co-worker in Marianne Petersen who continues to grow in her work duties and continues to impress. Thank you Marianne for being such a valuable employee and person in my life.
Marianne atr Shoot

Total Broadcasting Service video Editor/Producer Marianne Petersen

My dream that I pray for is that my efforts will benefit my children and someday even my future grandchildren long after I have sauntered off this mortal coil. With God’s grace we will achieve this goal. And we’ll do it while forging a new journey with new compatriots who bless my life by being in it.
My plans for my life have turned unexpectedly at several points in my 52 years. Like anyone who reads this writing. Today’s anniversary represents one of the most significant switches in directions. If I’d not experienced this dramatic turn, the new turn I’m months into now, would be a lot scarier. So, ultimately, I’m grateful.
Call us for affordable video production, 425-687-0100.

Call us for affordable video production, 425-687-0100.

Put Content on Your Social Media Pages then Get on With Your Day

Facebook logo reduced

I’ve seen it before and I always find it interesting. When my Facebook business page for my audio and video production company, Total Broadcasting Service, gets ignored the number of people seeing and viewing it and subsequently learning of and being reminded of my company, its products and services, diminishes. So learn from my experience and make certain that every day something gets posted on your business page. It only takes a moment. But being consistent with your efforts will pay off over time in the one area you desire more, more customers, and more money.

Total Broadcasting Service Insights to start new year.

Total Broadcasting Service Insights to start new year.

The graph above is from the Insights Facebook provides for administrators of business pages. This shows the activity on my company’s business page from roughly December 20th through January 12th. My company is Total Broadcasting Service (please like us on Facebook). I didn’t work between Friday December 21st and New Years Eve December 31st. In that ten-day span only seven posts were loaded onto the company’s Facebook page, three of those on December 28th, which represents the bottom of the graph’s downturn and the beginning of its upturn. The difference in interest on the page is dramatic.

Our practice, which we do a pretty good job of observing, is to post something onto the Total Broadcasting Facebook page every day Monday through Saturday. At least one per day is easy and never time-consuming. If you run a business this is what you ought to be doing. And you should be doing it not only on Facebook but anywhere you have a business presence on Social media. If you are on Twitter, or on Pinterest or on LinkedIn you are making a mistake by not making your presence known daily. Consider this your minimum effort.

Inc Magazine published a study in November 2011 saying a survey of consumers found 7 or 10 of them were more likely to patronize a business or business person who had a social media presence than someone who does not. And that was 15 months ago! You can be sure that the influence of the internet and social media has only grown since then.

Where business owners and or people fail on social media is by failing to be consistent. Yes, they may have a presence on Facebook and other sites but if they remain static with no activity you might as well not have a profile/business page at all.

Your posts can be a simple as “Have a great Monday!”, to elaborately planned online contests. More important than the content is to do something. Worrying about content is for another post.

Thanks for visiting. Comments are welcome.

Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.

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