Web Video Marketing Council Group News | LinkedIn

Total Broadcasting Service Owner Michael Schuett

Michael Schuett at a shoot

I could go on and on about video marketing and why it is so important for you and your business. But you might find it more convincing from another source. This LinkedIn article AND video is very convincing and correct. Click on this link and enjoy and learn from an article intended to smack you in the forehead and get you to realize the days of procrastinating over getting video are just as unattractive and unwise as the days of procrastinating over getting a web site, ten years ago.

Web Video Marketing Council Group News | LinkedIn.

Thanks for visiting. Comments are welcome.

SpyderLynk Launches SocialSnapTags.com Making it Easy for Brands to Drive Likes and Follows from Mass Marketing – MarketWatch

Market Watch

Read this article and learn about SnapTags. A Social SnapTag is an innovative new solution that transforms a social icon into a 2D mobile bar code, enabling brands to use their mass marketing to drive Likes and Follows to Facebook and Twitter Launches SocialSnapTags.com Making it Easy for Brands to Drive Likes and Follows from Mass Marketing – MarketWatch.

Seven Tips for Marketing a Business with Video | Entrepreneur.com

Here is an article that speaks to the need for you to have video in your marketing plans and how you might do it best.

Seven Tips for Marketing a Business with Video | Entrepreneur.com.

Thanks to Woodinville Florists for this article.

Word of Mouth needs a hand.

This article was originally written and published in October 2010. It has been edited and made current.- M Schuett

Michael and his OLD computer

Get to know the internet

I’m going to make a statement that will send shivers down the spine of long time business people. It’ll cause concern and disagreement and it will do so primarily because it will cause all business people to rethink and renew how they go about maintaining their business.Word of mouth advertising doesn’t work any more. At least it doesn’t work without a little help. But fortunately help is available.

Many longtime business owners have always relied on word of mouth advertising as their vehicle to drive home to them new clients. They worked hard to provide good service and a good product and relied on customers to tell others of how wonderful they were. Word of mouth advertising was the best marketing conversion tool they had.

For many or most of these businesses recent years have seen a drop in business. We’re in a national recession (or technically, WERE) so a drop in business can be expected, right? In the mind of the old-time business person all they need to do is hang on and keep providing good service and the economy will bounce back and things will be good as new. But as we emerge from this significant economic slow down anyone who relies only on word of mouth advertising is going to be disappointed to find out that their business may never bounce back to where it was and may eventually suffer enough lack of new business that the business as a whole will fail.

When a referral for a business service comes my way more often than not I’m given little more than a person or companies name and maybe a phone number or a location of business. In determining whether I use this referral my first step is to look them up…on the internet. If out and about my Galaxy Tab tablet computer gives me instant internet access and I punch in what info I have into a Google search

Image representing Google as depicted in Crunc...

. If it can wait until I’m home (or if I’m there already) I do the same. I take the referral information I have and conduct a Google search for the business or service referred.

Now pretend with me for a moment what happens when that business or service cannot be seen or found in my Google search results.

1. Do I call that business anyway?

2. Do I conduct another search using keywords I think might bring the referred business to Google’s attention?

3. Or do I click on a link to another business who has caught my eye in the Google search results?

Option number 1 happens seldom. Option 2 occurs with more frequency. But when it does I’m often still left unsatisfied. Option 3, in which I begin the process of taking my business elsewhere happens more often than the others and with increasing frequency. This process is repeated by normal Americans everyday. And every day business with no internet presence lose that business to those who have an internet presence.

Word of mouth needs a hand because the process I just described is so easy for everyone. Google searches at home or at the office and now out and about on your smart phone or tablet allow all of us to quickly check on all referrals to determine their validity and whether we want to take the next step and call them.

Websites can be the answer to your lack of search engine results. Even a small and undistinguished website can be found by Google. But if you don’t have the time or money to develop or maintain a website, or if your site doesn’t come up first in a Google search the above stated scenario can be repeated.

Word of mouth advertising needs a hand.

Image representing YouTube as depicted in Crun...

Image via CrunchBase

When you open a YouTube account for a company profile video, or a Facebook Fan Page, or a Blog on WordPress or similar site, or you Post a profile page on LinkedIn.com

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

you can spend zero dollars and only a small amount of time. But the results are instantaneous and the problem of having zero internet presence is solved immediately.

Besides the business and social media sites mentioned above, there are an ever increasing number of directories on the internet that may already have some information on your business. But a lot of that information may be wrong and may be minuscule. Sites like Citysearch, Manta, Merchant Circle and others are out their with your information; but unless you claim them and expand on that information they are not likely to appear high in a Google search result. Claim them, and even if you have little else on the internet you can at least count on being found on a first page Google search when someone types in your specific name.

So here is what you do to help your word of mouth advertising. Get a presence on the internet. Start by conducting a Google search for yourself or your business or both. Visit every link in which your information appears; and don’t stop on the first or even the second page. Claim the pages you find with your basic business information. Usually its little more than a name an address and a phone number. Claim it by clicking on the link on the page that reads “Business Owner?” or “Is this your business?” or something similar. Then follow the steps to fill in the information it asks. If it allows you to upload photos, then upload photos. If it allows you to upload video…you’ve struck GOLDUpload a video. No video? Get one.

Fill out all the information completely and thoroughly. Then move on to the next search result, and repeat the process.

Lastly, if typing your name and business produces nothing on a first or even second page Google search result. Do nothing else until you have opened a Fan Page on Facebook, a Google email account and business profile, and a free LinkedIn and Biznik account.

Now you’ve done THE MINIMUM. Now you’ve given word of mouth a fighting chance.

Thanks for visiting. Comments are welcome.

The Dependency of Dogs and People.

This article was originally written and published on Facebook in February 2010. Since that time my dog Nero has died.- M Schuett

Kid and Old fella

My dogs

I have some pretty smart dogs. Of course, anyone who’s had a dog as a pet feel’s pretty sure of what I write. But a recent demonstration of my dogs’ intelligence had me wondering if humans are more like dogs than the other way around. Or are we cats? Or are some cats and some dogs?

I have two labs. Nero is the old man. He’s a black lab working on his seventeenth year on this planet. Dakoda is a two-year old yellow lab, though really he’s white and tan.

The dogs’ intelligence is demonstrated in many ways from recognizing my moods to communicating that they have to go poop. Most frequently and notably it is demonstrated at feeding time. Once a day, every morning around 8:30am its feeding time. The routine is the same each and every day. I direct them to their respective kennels; though lately they go on their own without me telling them to do so. Upon scooping the food into their bowls from the metal garbage can in which it’s kept I bring them out tell them to heal and sit. These days, with the dogs being so intelligent, and so used to the routine that I actually say VERY little, if anything. Mostly, it’s just hand gestures.

Some 14 years ago my family began to routinely eat pizza for Friday night dinners. It was a tradition began out of necessity. My wife worked a corporate executive position that frequently had her out-of-town Monday through Friday. I would care for our, then, two kids through the week. I don’t mind saying that by Friday afternoon I was as worn out as a clothe rag used to scrub cement. I wasn’t about to cook dinner. So the pizza tradition started.

The dogs benefit from the pizza tradition too. They get treats. They certainly do enjoy their pizza CRUSTS, and are so sad and let down when we get Round Table pizza. Round Table is about the only pizza we have that has a crust that most of my family likes and regularly eats. This leaves the dogs with bupkiss.

As happens very infrequently this past Friday came…and we didn’t get pizza. The dogs are kept outside while we eat. When I let them in they furiously looked around for the pizza and for us to give them crusts. It’s not the first time I’ve witnessed this behavior. It’s happened often, when we don’t get pizza or when the pizza is a Round Table and there are no crusts to pass out. What struck me this time was that the dogs knew it was Friday. They knew it was pizza-day. They always do. Now, it’s easy for me to get my mind wrapped around a dog knowing when it’s feeding time on a daily basis. Their stomachs tell them so, if not their minds. But the realization that they know when its Friday and pizza day at my house just tickled me.

As with any dogs my dogs are dependent on me to feed them. They’re also dependent on me for love, and for petting and occasionally for disapproval. Any dog trainer will tell you this dependency is what enables a dog to be trained. When you consider a cat, you don’t get that dependency. While it’s true that cats are regularly fed by their keepers; they’re not like dogs. For instance, a cat’s food is left out. They eat it when they want. Often, they’ll eat some of it, leave some, and come back to it later when they’re hungry. I’ve never seen a dog leave food in the bowl. And as gruesome as it may seem a house cat can and does get its own food sometimes. Or what do you call the small bird or mouse your feline occasionally brings to your door? Cat’s whole personality is about independence. “Sure Mom and Dad; I like you and I’ll let you pet me and I’ll purr to show my satisfaction. But I can take it or leave it.”

The habits and training of a dog come from routine and the dependency soon follows. So the thought occurred to me are we any different from our fellow mammals? Calling humans “creatures of habit” is a cliché and like most clichés is based on truth. If you regularly have coffee as your morning pick-me-up you’re going to find it difficult to function without your cup of Joe. If you go to bed every night at 10 o’clock it’ll be hard to sleep if you turn-in at 9. Or you might find it hard to stay awake until midnight.

And if you are used to someone giving you something, deserved or not, you are going to develop an expectation and possibly a dependency. You won’t be a cat you will be the domesticated dog. I think of Chevy Chase in the movie “Christmas Vacation

National Lampoon's Christmas Vacation

when for the first time in years his boss doesn’t give him the Christmas bonus Clark Griswold has become so expectant of, and dependant on. When he doesn’t get it, he goes a little nuts. As we all know the domesticated dog was not always domestic. Canine’s historically were hunters, scavengers, survivors. Now if Nero and Dakoda were turned loose in the wilderness I fear they wouldn’t survive long. Or at best they would go through an extremely difficult time before learning to fend for themselves. Their knowledge, experience and even their drive to survive has been weaned out of them. They still have the claws, the fangs, and the running and jumping ability to catch and subdue prey. But they are dependent on me, so they use none of their God-given abilities.

When Government gives farmers money for not farming and for crops given a fixed price; when non-working low educated folks are given food and rent; when criminals continue to be let loose in order to re-offend; when the Government gives students all the necessary funds for college; and when corporations can spend money recklessly and still be given more money to fritter away, dependency is created. And though the recipients maintain all the claws, fangs, the running and jumping ability and all else that’s required to survive and thrive, loosing that which they’ve been given leaves them as defenseless as my dogs in the wilderness.

Our superior intelligence over that of Nero and Dakoda and their kind enables us to properly discern those from amongst us that truly need help. And collectively we’re caring and giving enough to see to it that such individuals are well cared for. We’re not animals. And yet we are. For when we rely on the pack to feed and nurture us entirely, like a wolf, we lose our ability to hunt. And soon we die. Or at least, like me, and like my dogs you badly want your pizza.