Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

Source: Why Social Needs To Be At The Center of All Business in the 21st Century | Geoffrey Colon | Pulse | LinkedIn

3 Steps to Getting Started With Social Media | Social Media Examiner

If you’re reading this chances are you already have a social media savvy that exceeds most. But this blog gives specific instruction for those starting out or unsure of what they should be doing.

3 Steps to Getting Started With Social Media | Social Media Examiner.

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Life without Facebook, Twitter and YouTube.

Online- Michael is wired

Michael Schuett- wired

I’m a resident of the great Northwest, just outside Seattle. You may have seen in national news reports this week that our region was slammed with a pretty severe winter storm

Snowy Renton Street

Snowy Renton Street

this week. Snow, followed by icy rain followed by more snow. Like hundreds of thousands of Washingtonians from Olympia to Bellingham my home and office were left without electrical power (yawn) and without internet access (GASP!). The storm was so bad it knocked out cell towers throughout the area, so even my mobile device was useless in keeping me current with all my peeps on the internet. I was seriously traumatized.

The Los Angeles Times and other news sources have slammed Seattlites for their ineptitude when the snow hits. The criticism is somewhat deserved, and yet, there is a reason we’re called the Evergreen State. We have an awful lot of tall Evergreens throughout the hills and mountains around here that make up our topography. When their branches get weighted down with snow and ice they often fall onto something and far too often its power lines. And for those not from here you’d be as amazed at all the hills and mountains around here that we regularly drive on, as I have always been amazed at how flat so much of the rest of the country is. Let me tell ya, it’s a lot more difficult to drive on a snowy, icy 30-degree hill than on one that is flat.

A generator I purchased for my family home during the last serious ice storm in 2005 enable me, my wife, and kids to slog through the past two days with virtually all the normal comforts of a nice middle class home. Our Direct TV dish meant there was no cable to lose. So we had tv. But Comcast, once again, couldn’t handle the outage and couldn’t deliver our internet service. And newscasts predicted that power would remain out until the weekend.

The first half of Thursday I was plenty busy trying to get the generator running and my family’s needs met for what we anticipated as being a long period of inconvenience. I tried making some business calls from my cell phone yesterday, but found those I was trying to reach unavailable, dealing with the same weather and problems I was. I woke this morning with no expectation that power would come back before tomorrow. So psychologically I had checked out for the day. I wasn’t prepared to conduct business without the internet, Facebook, Twitter, and YouTube.

Since my company, Total Broadcasting Service, began offering video production for internet marketing two years ago so much of my time has been spent promoting it on the various social media sites I had literally forgotten there are other ways to conduct business. How soon we forget. I was a late comer to computers, and even later to conducting business on the internet. And yet I’d forgotten that up until 2005 I had managed a successful radio and then sales career never having used the internet at all. Can you imagine? Prior to that time all my internet usage between 1995 and 2005 had been strictly for personal “fun”.

My wits came back to me late this morning after 3-4 hours of prime Friday morning business time had been wasted. I went to my office picked up the phone and immediately began calling clients. It was hard because, as I’ve already said, I had already mentally checked-out for the day. Do you ever do that? Have you ever thought you had the day off or the rest of the day off and then had to suck it up and put in the time until the end of the day, like usual? It’s tough. But after a couple of hours I was back in the swing of it. I had several productive phone calls with several clients, scheduled a few call-backs, a few appointments and things were rolling like old times.

Then disaster struck…the power and internet service came back on. My first stop…my email…second? Facebook, followed by Twitter, then YouTube. I’m hopeless.

Thanks for visiting. Comments are welcome.

Consumers More Likely to Use Businesses Active on Social Media | Inc.com

107

Inc Magazine is a great source for Entraprenuars

This article from Inc. Magazine (or Inc.com) is from October 2010 but it’s still the most decided and clear study I’ve read about the effects of on-line social media marketing.

Let me give you just a small taste: Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site!

Sooooo…how’s that Facebookpage of your’s looking NOW?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

And what exactly have you Tweeted lately? Better get on it. Complaining that it’s a “time sucker” is no longer a good excuse. It’s like saying, “I could get a lot more accomplished if all these customers didn’t keep interrupting me.”

It’s a good read. Click and check it out.

Consumers More Likely to Use Businesses Active on Social Media | Inc.com.

Here is just one more little, personal bit of advice. My six year old website, www.totalbroadcasting.com, never had more visitors to it than the very first week I was on Twitter. And after that initial peak its number of visitors has never dipped down to the low levels it had consistently before that time.

So get busy on Facebook, LinkedIn, Biznik, Twitter, etc.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Thanks for visiting. Comments are welcome.

An email to Total Broadcasting video customers

What follows is an email sent today to Total Broadcasting monthly video customers:

Friends,

Español: Logo Vectorial de YouTube

YouTube this month dramatically changed its channel format. The goals of the change appear to be toward making YouTube more “social” friendly. In other words to allow for more comments and interactions for visitors to YouTube. The changes are also particularly helpful to those who have lots of content (i.e. Monthly videos) on their channels. It’s all good and its all going to benefit the wise decision you have already made to use video to help market you and/or your business. The YouTube changes for now remain optional. For the time being you can maintain your channel in the old format. I don’t know yet whether that option is indefinite or whether a cutoff date has been established for when your channel will automatically be changed to the new layout.

To give you some sense of the changes look at our Total Broadcasting Channel for yourself: http://www.youtube.com/user/msradioman?feature=mhum

What is really exciting is that I am able to apply all the important links for our company on the screen immediately to the left of the Featured video. In our case I have 8 websites connected to me or Total Broadcasting posted from Twitter to Yelp.

If you are one who subscribes to Total Broadcasting’s video upload service we have not changed your channel to the new format but will do so when we next upload a video in about a week; unless you instruct us otherwise. I would advise that you go ahead with this change. My guess is that there is a time when the change will occur anyway, and in the meantime your channel will be one of the few that merely looks OLD and not up to date. Of course you can sign in to your own account and change your channel to the new format yourself any time you wish. You don’t have to wait for us to do it for you.

To learn more about the changes on YouTube watch the videos and read the blog on this link: http://sheexperts.com/youtubelayout/

FACEBOOK:

The changes on Facebook are ALL about making your decision to use video that much better. Facebook’s Timeline will go into effect for everyone on December 24th if you have not already made the change. So far the changes seem to only apply to personal and not to business pages. I can’t imagine that will continue.

But what is really exciting about this is that photos and videos are made much, much more prominent in the Timeline format and can be especially “Featured” by you should you choose, and you should.

You made a good decision in choosing video for your marketing and increasingly the internet is making that decision look better and better. Thank you for choosing Total Broadcasting.

Merry Christmas. Happy New Year.

Michael Schuett

Total Broadcasting Service

425-687-0100

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