Value of Video Marketing Emphasized in New SEO Study

It’s like I’ve been saying for years, video is mandatory for good SEO and subsequently good marketing. Read this article.

Value of Video Marketing Emphasized in New SEO Study.

What Business Owners Want

Total Broadcasting's Picture/Quote Service is great at improving interactivity between businesses and their customers.

Total Broadcasting’s Picture/Quote Service is great at improving interactivity between businesses and their customers.

My personal habits, likes and dislikes provide for some interesting contradictions. One that I admit to is the fact that I like quality service and products for myself and for my customers. In the eyes of many my other more overriding quality is that I am quite thrifty. Not cheap. I just don’t like spending money unnecessarily.

As with many I have translated my personality and preferences into what is offered my clients through Total Broadcasting Service, my video and audio production company in Seattle. I could get into great detail, but I won’t. Simply put, business owners want quality and lots of money-spending customers…but they don’t want to pay for it. Business owners want marketing exposure and the results good marketing and branding provides…but they don’t want to do a darn thing to facilitate this marketing. They want you to do it for them.  And far too many don’t want to pay you for the work you provide.

Hmmm….so as an owner of a business-to-business company with a goal of pleasing our customers and helping those business owners achieve their business and personal goals how do we overcome this clear contradiction in business owners wants?

Here is our personal example. Total Broadcasting Service was a pioneer in the video-marketing for the web services that are growing exponentially now. When we added video to our menu of services nearly 5 years ago our primary goal was to provide the service inexpensively, thus complying with this authors personal beliefs and desire to be thrifty. We worked hard to get early customers in a field for which we had nearly no experience. Upon reflexion I can say our videos weren’t very good. But they were cheap. Our practice was to get a customer, take their money, produce their video and provide it to them and then thank them, hoping they would use their videos well and call us again in the future with orders for more work.

You can probably guess what happened. The business owners took the videos and (presumably) stored them in their computers never to be seen again…by anyone…most notably their customers or potential customers. The business owners didn’t have the acumen or the time to acquire it to post their own marketing videos anywhere on the internet including their Social Media (“What’s that? Oh you mean Facebook and Tweeter or whatever its called?”) or their websites. As a result few of them called us back for more work and some looked at their time and money invested in the creation of the video as a waste.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

So, we had some work to do. We chose to improve our services. Going forward, anyone we sold a video was going to have us post that video onto their own YouTube Channel, and if they didn’t have one we would create one for them; and we would post that YouTube video onto their Facebook business page, and if they didn’t have one we would create one for them.

Simultaneously while assuring that the videos we produced for our customers would at least have a chance of being seen or found we worked diligently at improving the quality of our videos. We learned better editing and production techniques and programs. We learned better methods and got better equipment for when we shot video.

The results were wonderful. As expected our customers benefited from the changes we implemented and didn’t mind the slight increases in pricing these changes required. And they showed their pleasure by routinely renewing their orders with us and keeping us growing as a company.

Skip forward a couple of years to 2014. The internet, marketing, search engines and social media are all constantly changing. What worked yesterday may no longer be a best practice. So it was with our video, social media, and internet marketing service. We added services since it became apparent our customers needed those added services to best market themselves and grow their business. With the added services our prices increased.

The good news is we made more money with a few customers who added these extra services and we were quickly able to graphically show results for our customers. The added services and expenses were proving to be worth it. The bad news…not enough business owners wanted or could afford to pay for the added services we felt would be necessary in today’s world of internet advertising. So we lost out on too many customers we otherwise might have been able to sign-up had we been offering them the earlier diminished services at lower prices.

The lesson learned; a lesson that is an age-old lesson in business, don’t give the customers what you think they need. Give the customers what they want. But we don’t have to be so cold about it. There is good news on the other side of this seemingly dark lesson. Once you give the customer what they want, you earn their trust. Upon earning their trust…you can add to the services you provide and grow your business with the customers you already have. After all, it’s an age-old business adage that 80% of your business comes from 20% of your customers. In following this method everybody wins. And isn’t that what you were shooting for to begin with?

Make providing your customer what they want your top priority, work your butt off to make it serve them as best possible. Upon earning their trust and serving their wants…approach them again…give them what they need…and subsequently serve them better.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

Why Supplementation? – YouTube- Good Food is Not Enough

Vitamin and nutritional supplements are necessary for your good health. Watch this short video for a detailed explanation.

My wife and I became AdvoCare Distributors after enjoying the tremendous benefits using AdvoCare products provided us. We’re not actors or non-real commercial people. We’re normal everyday working Americans, your neighbors, telling you something worked for us and you ought to try it. Click on the AdvoCare link to read our story and get started.

Thanks for visiting. Comments are welcome.

Fear the Mob Mentality and Vigilante Justice

English: Anonymous Español: Anonymous

The internet hacking group Anonymous has posted a video showing members of the Steubenville (OH) High School football team laughing and joking about the rape of a sixteen year old girl by members of their team, and apparently individuals appearing in the video. And Anonymous has posted a threat to “those responsible” and school officials who supposedly protected some of the suspected culprits. Let me be clear Anonymous is threatening people who were not present and had nothing to do with the rape. 

The rape occurred August 22, 2012. The girl was drugged, sexually assaulted and transported by the group of football players from party to party where she was photographed and raped repeatedly. Two members of the football team were charged with rape of a minor. But rumors persisted that many more teen boys were involved.

We post the video here with the warning: This video contains extremely crude language. And you are advised that if you have a problem with the efforts by Anonymous to promote this vigilante justice, then you shouldn’t watch this video.

The problem with Anonymous is their efforts indict, at least in public opinion, almost every kid on the Steubenville High School football team whether they were involved in the rape or not. Anonymous and others who engage in vigilantism have made themselves Judge, Jury, and possibly Executioner. They are fomenting a mob-mentality that in the end can only be bad.

4_7_12 March for Justice for Trayvon Martin-12

4-7-12 March for Justice for Trayvon Martin

One need look no further than the Trayvon Martin case to see the ill effects of what a mob frenzy will do. I wrote a blog called “Trayvon Martin’s Killer Should be Punished, Right?” on March 28, 2012; a tongue-in-cheek effort to point out how the mob mentality drove police and local prosecuting attorneys to reverse their initial, and seemingly correct, decision not to bring murder charges to the teen’s killer George Zimmerman. As I wrote in my blog “Trayvon Martin beat his Killer” and as has become apparent through released photographs and doctor’s testimony since the frenzy that caused the arrest there is more than a little evidence to verify Zimmerman’s claim that he shot Martin in order to protect his own life.

George Zimmerman

George Zimmerman

I don’t know if Zimmerman is guilty or not, but I think NOT is far more likely. And since I took the heat for my earlier blogs questioning the mob indictment of this poor little man, Zimmerman, I won’t feel the least bit of problem proclaiming “I told you so” when his trial results in his acquittal.

I don’t know if more kids were involved in the Steubenville rape. I don’t know if the primary trash talkers in the video aren’t the two individuals who were charged in the case. I don’t like the laughing being done in the video by several other KIDS. I can’t emphasize enough I’m disgusted by the behavior of those in the video and I believe anyone who was present, eye witness to and cheering on the rape of the girl needs to face criminal prosecution. But regarding those in the video I know laughing is not against the law. Nor is being stupid. At least, it’s not currently against the law. The wave of ugly political correctness that covered this country like a blanket in the 1990s never fully went away. So laws forbidding laughing at crude humor may be just around the corner.

I’m sure Anonymous feels fully justified and righteous in trying to expose the guilty in this horrible crime perpetrated against a young girl. And I sincerely hope those responsible face justice. But I also pray innocents are not swept up in the wave Anonymous is trying to generate. I fear they will be. Just like before.

Thanks for visiting. Comments are welcome.

Get Testimonials to Sell Your Business.

In seven years of operating my business, Total Broadcasting Service, I have been reminded by people, articles, videos, and by other means countless times to get testimonials from customers. It’s a long time business practice that is fabulous for giving your product or service credibility with those who don’t know you, who you would like to know you.

I don’t want to spend a lot of time explaining the benefits of getting testimonials. I think they’re self-evident.

Where I thought you (the reader) might benefit is hearing how I went about gathering the testimonials I will share here.

Since Total Broadcasting produces marketing videos shooting a testimonial was easy for me. But it can be easy for you too. I’ve asked a good handful of customers to do them for us. In asking I emphasize that they will be posted to our YouTube Channel, which has nearly 12-thousand views, and elsewhere on the internet so they and their business can get some exposure too.

Amongst our many services Total Broadcasting produces a line of customizable marketing videos for realtors and others in the real estate business. Bellevue, WA Realtor Justin Richards was asked by me to explain how he uses our videos and what he likes about them.

As you can see I close the video asking Justin to tell the video viewers about him, his services, and how to contact him. It’s a great way to make the testimonial you need be a win-win for everyone involved.

I did the same thing in this video for one of our customers who benefit from Total Broadcasting’s auto mechanic marketing videos.

If doing video is beyond your capabilities then get some testimonials in writing. One of the easiest ways to do this is to write the testimonial yourself. Doing so saves your customer the time of writing it themselves. You also benefit by being able to use the words and make the emphasis you want to make.

Testimonial Letter

KC Martin Automotive in Lynnwood, WA was kind enough to provide us with this testimonial letter.

All you need do is send the testimonial your wrote to your customer on a blank piece of paper. Send an accompanying letter saying something like this:

I’d like to request that you provide us with a testimonial letter attesting to your favorable impression of the work we have done for you. We would be happy to have you write it in your own words, but to save you time and trouble we’re providing you a sample of what you might like to write. If you agree with it just copy it onto a piece of your company’s letterhead, sign it with your name and title and mail it back to us. Thank you in advance very much for doing this for us.

You may sweeten the request AND do some advance selling by telling your customer that in exchange with providing you with this testimonial you will discount their next purchase by some fixed or percentage dollar amount. In no way does this cheapen the testimonial or make it insincere. Once again, it’s merely an easy way to turn the request into a win-win for you and the customer.

When you focus on making a win-win situation for your customer under any circumstance you go a long way toward building a successful business.

Thanks for visiting. Comments are welcome.

Online Video as a Marketing Tool – NYTimes.com

Terrific Article from the New York Times on Online Video:

Online Video as a Marketing Tool – NYTimes.com.

Video Marketing with Total Broadcasting

Video marketing of one kind or another is the wave of the future, no matter what your business. We were happy to be asked to be guest blogger on Realtor Nathaly Kolp’s blog site this past week. See it on the link below and learn why we got into the business and why it’s important for you to get into it too.

Video Marketing with Total Broadcasting.

Thanks for listening. Comments are welcome.

  • Calendar

    • November 2018
      M T W T F S S
      « Oct    
       1234
      567891011
      12131415161718
      19202122232425
      2627282930  
  • Search