As long as our President is moronic enough to continue to claim that successful people in business were merely lucky or blessed and that hard work, guts, persistence, ingenuity and entrepreneurial spirit were the driving force…I’ll be hear to keep sharing it with you.
Mr. President if you had EVER worked in the private sector you’d know LUCK has very little to do with it. Why any business owner would give this man directions, let alone their vote, is a mystery to me.
In the video below President Barack Obama is on the campaign trail where he makes the statement: “Just like we’ve tried their plan, we tried our plan, and it worked…that’s why I’m running for a second term.”
It seems as if he has strayed from his teleprompter again.
Do you agree? Do you agree that the Presidents policies have worked to better this nation and the condition of it’s people?
For the record here is how his policies have worked:
1. Unemployment has remained over 8% for 41 consecutive months.
2. Real unemployment is closer to 15%.
3. Workforce participation is at its lowest level in 30 years in spite of a population increase of 30-40 million.
4. The poverty rate is higher now that it has been since 1965.
5. Home values have plummeted and only recently have shown signs of increasing.
If you think the nation is better off with these above listed conditions than you are not a very enlightened person.
I get that Obama was and is trying to defend his record. But when do we hold him accountable for the outrageous things he says and does? If he is trying to condition all of us for THIS being the new normal…well…no thank you Mister President. Me and my fellow smarter and harder working business owners and a whole lot more people will ask you to leave the stage please.
But don’t worry I’m sure they can set up teleprompters in your new/old Chicago home.
In seven years of operating my business, Total Broadcasting Service, I have been reminded by people, articles, videos, and by other means countless times to get testimonials from customers. It’s a long time business practice that is fabulous for giving your product or service credibility with those who don’t know you, who you would like to know you.
I don’t want to spend a lot of time explaining the benefits of getting testimonials. I think they’re self-evident.
Where I thought you (the reader) might benefit is hearing how I went about gathering the testimonials I will share here.
Since Total Broadcasting produces marketing videos shooting a testimonial was easy for me. But it can be easy for you too. I’ve asked a good handful of customers to do them for us. In asking I emphasize that they will be posted to our YouTube Channel, which has nearly 12-thousand views, and elsewhere on the internet so they and their business can get some exposure too.
Amongst our many services Total Broadcasting produces a line of customizable marketing videos for realtors and others in the real estate business. Bellevue, WA Realtor Justin Richards was asked by me to explain how he uses our videos and what he likes about them.
As you can see I close the video asking Justin to tell the video viewers about him, his services, and how to contact him. It’s a great way to make the testimonial you need be a win-win for everyone involved.
I did the same thing in this video for one of our customers who benefit from Total Broadcasting’s auto mechanic marketing videos.
If doing video is beyond your capabilities then get some testimonials in writing. One of the easiest ways to do this is to write the testimonial yourself. Doing so saves your customer the time of writing it themselves. You also benefit by being able to use the words and make the emphasis you want to make.
KC Martin Automotive in Lynnwood, WA was kind enough to provide us with this testimonial letter.
All you need do is send the testimonial your wrote to your customer on a blank piece of paper. Send an accompanying letter saying something like this:
I’d like to request that you provide us with a testimonial letter attesting to your favorable impression of the work we have done for you. We would be happy to have you write it in your own words, but to save you time and trouble we’re providing you a sample of what you might like to write. If you agree with it just copy it onto a piece of your company’s letterhead, sign it with your name and title and mail it back to us. Thank you in advance very much for doing this for us.
You may sweeten the request AND do some advance selling by telling your customer that in exchange with providing you with this testimonial you will discount their next purchase by some fixed or percentage dollar amount. In no way does this cheapen the testimonial or make it insincere. Once again, it’s merely an easy way to turn the request into a win-win for you and the customer.
When you focus on making a win-win situation for your customer under any circumstance you go a long way toward building a successful business.
If you’re reading this chances are you already have a social media savvy that exceeds most. But this blog gives specific instruction for those starting out or unsure of what they should be doing.
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