My New Life Anniversary

Working the mic in Total Broadcasting Service's former studio booth.

Michael Schuett working the mic in Total Broadcasting Service’s former studio booth.

Eleven years ago today, April 15, 2005, I walked into United Broadcasting Sales Company where I had worked for 13 years and handed my manager my resignation. Despite setting individual company sales records and serving as the default unpaid coach of so many new hires and despite company profitability relatively new company owners instituted a new pay plan that slashed everyone’s pay. Mine would have been cut over 35%.

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One of the 3 such awards United Broadcasting bestowed upon me.

I had many promises from numerous co-workers to join me in starting a new company, but none followed through. So I was left to fend for myself. Total Broadcasting Service has been like another child to me and grown through tough times, including my divorce. It hasn’t been easy. And despite those tough times and never quite attaining the high income levels I had before I am so proud I walked with wobbly legs to my previous manager’s desk 11 years ago and said I won’t be mistreated and under appreciated by them anymore. The UBSC owners were pissed and threatened me with legal action to stop my entrepreneurial efforts. I believe those threats, in part, scared off my former co-workers.

As it turned out I was the first of many who fled the plantation that United Broadcasting had become. When I quit they employed over 40 sales people. Within 2 months they were down to 13. Nearly all of the top sales people left for another Bellevue company. Many meeting with great success. That Bellevue company no longer exists and my former colleagues have scattered with the wind. United Broadcasting collapsed. It clung to a precarious existence for some 5 years before finally shutting its doors after 30 years in business. A greedy owner and a Liberal (even leftist) narcissistic, and incompetent management tree that believed in taking from their best and giving to their least-capable spelled the company’s doom.

I miss working with the many who became friends. After so many followed my lead and quit I went a while feeling somewhat responsible, since I had been the first. They eased my anxiety on the matter by seemingly improving their lives dramatically after leaving the plantation. I’m glad at least for Facebook to somewhat stay in touch with some of them. I’ve learned that if you don’t value your best people they will find someone else who does; a lesson that translates into personal relationships too, not just business.

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Getting into sales allowed me to make a lot more money right away

I’ve also learned that perseverance is omnipotent. Despite friends and my closest family members doubts and lack of support Total Broadcasting Service is coming off two consecutive record-setting sales years and 3 record-setting years out of the past 4 years. The best is yet to come. We’ve built strong relationships with an increasingly large host of fabulous and loyal clients. I’ve hired the truest and most loyal co-worker in Marianne Petersen who continues to grow in her work duties and continues to impress. Thank you Marianne for being such a valuable employee and person in my life.
Marianne atr Shoot

Total Broadcasting Service video Editor/Producer Marianne Petersen

My dream that I pray for is that my efforts will benefit my children and someday even my future grandchildren long after I have sauntered off this mortal coil. With God’s grace we will achieve this goal. And we’ll do it while forging a new journey with new compatriots who bless my life by being in it.
My plans for my life have turned unexpectedly at several points in my 52 years. Like anyone who reads this writing. Today’s anniversary represents one of the most significant switches in directions. If I’d not experienced this dramatic turn, the new turn I’m months into now, would be a lot scarier. So, ultimately, I’m grateful.
Call us for affordable video production, 425-687-0100.

Call us for affordable video production, 425-687-0100.

Emergency Feeding Program Podcast

Recently Emergency Feeding Program’s Director Glenn Turner, Project Coordinator Belynda Dunbar, and Office Manager Marlene Poland were guests on the Living Well podcast of Seattle Professor Zenobia Bailey.

Hear it here: https://s3.amazonaws.com/btr.shows/show/7/450/show_7450269.mp3

If you don’t know about this special non-profit program listen and learn. Emergency Feeding Program of Seattle and King County is a truly unique organization that is Fighting Hunger By Design, with a supplemental feeding program for those in greatest need locally. You can donate at http://www.emergencyfeeding.org/.

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Your author of this blog is a board member of the Emergency Feeding Program and am proud to donate my time and efforts to help them realize their goal that nobody goes hungry in King County.

Value of Video Marketing Emphasized in New SEO Study

It’s like I’ve been saying for years, video is mandatory for good SEO and subsequently good marketing. Read this article.

Value of Video Marketing Emphasized in New SEO Study.

The Poverty Myth: It’s not for a Lifetime

tbs-avalanche-12-2010-102.jpgWhen considering those in poverty it is far too common to think of them as perpetually poor and forever on the public dole. This sentiment has long existed and been perpetuated by claims of generational poverty; families that have nothing and leave nothing for their kids, thus creating a cycle that keeps the kids poor as adults and their kids raised in unrelenting poverty as well. These people are forever a burden on society and forever in need of our tax dollars being redistributed to them in the form of low or free rent, food stamps, medical care and more. Or so the myth goes…

While its true that many in poverty can stay poor for a significant portion of their lives, that’s often not the case. A 10+ year old study found that a significant percentage of those who were in the bottom third of income earners in the 1970s at some point over the following 20 years actually attained a level of income putting them in the upper third of income earners. This illustrates the point that those in poverty and receiving assistance are often only in that financially troubling position for a short time in their lives. 

This makes sense when you consider that many of those who are poor are young adults or young families who have not yet attained the wisdom, experience, resumes or income to keep them out of poverty. But as they age and gain work experience and the wisdom on how to earn and save money they lift themselves out of poverty and often into financial well-being.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

The author taking a break at his 3rd radio job in 1986 when my income rose to the grandiose level of $1000 per month.

This was certainly true for this author. I have worked in the radio industry for my entire adult life. I began professionally in 1985 as a 21 year old country music DJ and part-time high school sports play-by-play announcer. This auspicious position paid me the awesome sum of $600 per month. A little extra scrambling for more work usually got my check up to $650.00. And that was gross income, paid to me with only one pay check per month. I worked 50-60 hours per week, 6 days per week; thus not allowing me to hold a second job. I was poor. I didn’t qualify for food stamps. At the time I did apply and was told I made exactly $5.00 too much each month to qualify. I lived on Top Ramon, Mac & Cheese, and Cheerios. Oh…and beer. Priorities, right?

Twenty years later my income climbed to a level in 2004 where my earnings put me in the upper 2-3% of income earners. I owned a home, a rental property, and was raising a family. In 2005 I started my own business, Total Broadcasting Service.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

Total Broadcasting owner Michael Schuett does most of the camera work provided to customers, both still and video.

And I’m not special. Lots of people can tell the same story.

The myth that poverty is a life sentence has two deleterious effects. If believed by some of those in poverty it helps keep them in need. It also discourages generous giving from many who could dramatically impact the lives of those in poverty. “Why give if these lazy, drug using poor people are only going to use my money to get drunk and high and buy tattoos and other frivolous expenses? I was poor and I lifted myself up. They should do the same.”…or so seems to be the thinking.

When its understood that poverty is more usually a temporary condition Americans can feel more comfortable generously offering a hand up while not seeing it as a hand-out. If someone is too young to have learned and earned you are more likely to see their potential and give them the assistance you probably benefitted from in your own youth. When its plain that a medical condition has prevented a person from working and they lost their income and haven’t yet found a means by which they will eventually support themselves, you can maintain a much higher level of empathy for their plight. Even when someone’s own poor decisions or foolishness have driven them to the poor house, you can feel a greater desire to help them get back to being self sustaining if you have the confidence of knowledge that most people in their positions will use your generosity wisely to change the direction of their lives and improve their situation.

My faith tells me that its my responsibility to help those in need. But if my faith (or yours) didn’t dictate charitable giving, common sense would. Few people, regardless of political persuasion, like the government’s gun to your head (otherwise known as the IRS) approach to monetary redistribution. And frankly its terribly inefficient anyway. But many non-profit charitable and church based organizations provide efficient and meaningful help to the needy. 

One of these organizations in my community is Emergency Feeding Program of Seattle and King County. I met it’s Director, Glenn Turner, this year. He carefully explained to me and others how EFP fills the gaps in food distribution for the needy. Food banks typically only provide food enough to last an individual or a family for 2-3 weeks per month. The obvious problem being that every month is at least 4 weeks. Emergency Feeding Program will help those who can’t provide for themselves over each month’s final 1-2 weeks with carefully constructed food bags tailored to the specific dietary and ethnic requirements of the recipient. They provide 15 different types of emergency food bags to match their clients. Emergency Feeding Program has been doing this since 1977, and are Washington State’s third largest food distribution service for the needy. And they do it through the generosity of people. They have many people who volunteer their time. And many generous people and organizations who donate food and money. You can help them too. And this writer hopes that you will.

Isn’t it easier to help knowing you are actually helping. Isn’t it best to look at those in poverty as merely folks who are down on their luck and with the kind and generous assistance you provide they won’t stay where they are; they’ll rise up support themselves and in the natural evolution of their lives help others; maybe even you, should you someday be a victim of misfortune, poor health or unfortunate decisions. 

We can’t and shouldn’t rely on government to carry us through. We’re a free nation. And we should be free to help those we want to help. And we should help. It’s in our best interest as well as the recipients of our generous money and efforts. 

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Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

As an addendum: Emergency Feeding Program is hosting its first ever Summer musical event to raise awareness and donations. Jazz on the Houser will be from 3-9pm Saturday August 23rd. Click here to learn more: http://www.emergencyfeeding.org/events-wedge-details/354217/1408824000

What Business Owners Want

Total Broadcasting's Picture/Quote Service is great at improving interactivity between businesses and their customers.

Total Broadcasting’s Picture/Quote Service is great at improving interactivity between businesses and their customers.

My personal habits, likes and dislikes provide for some interesting contradictions. One that I admit to is the fact that I like quality service and products for myself and for my customers. In the eyes of many my other more overriding quality is that I am quite thrifty. Not cheap. I just don’t like spending money unnecessarily.

As with many I have translated my personality and preferences into what is offered my clients through Total Broadcasting Service, my video and audio production company in Seattle. I could get into great detail, but I won’t. Simply put, business owners want quality and lots of money-spending customers…but they don’t want to pay for it. Business owners want marketing exposure and the results good marketing and branding provides…but they don’t want to do a darn thing to facilitate this marketing. They want you to do it for them.  And far too many don’t want to pay you for the work you provide.

Hmmm….so as an owner of a business-to-business company with a goal of pleasing our customers and helping those business owners achieve their business and personal goals how do we overcome this clear contradiction in business owners wants?

Here is our personal example. Total Broadcasting Service was a pioneer in the video-marketing for the web services that are growing exponentially now. When we added video to our menu of services nearly 5 years ago our primary goal was to provide the service inexpensively, thus complying with this authors personal beliefs and desire to be thrifty. We worked hard to get early customers in a field for which we had nearly no experience. Upon reflexion I can say our videos weren’t very good. But they were cheap. Our practice was to get a customer, take their money, produce their video and provide it to them and then thank them, hoping they would use their videos well and call us again in the future with orders for more work.

You can probably guess what happened. The business owners took the videos and (presumably) stored them in their computers never to be seen again…by anyone…most notably their customers or potential customers. The business owners didn’t have the acumen or the time to acquire it to post their own marketing videos anywhere on the internet including their Social Media (“What’s that? Oh you mean Facebook and Tweeter or whatever its called?”) or their websites. As a result few of them called us back for more work and some looked at their time and money invested in the creation of the video as a waste.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

Graphic Facebook Insights shows tremendous improvement in customer interactivity while employing added services, and a decrease when not.

So, we had some work to do. We chose to improve our services. Going forward, anyone we sold a video was going to have us post that video onto their own YouTube Channel, and if they didn’t have one we would create one for them; and we would post that YouTube video onto their Facebook business page, and if they didn’t have one we would create one for them.

Simultaneously while assuring that the videos we produced for our customers would at least have a chance of being seen or found we worked diligently at improving the quality of our videos. We learned better editing and production techniques and programs. We learned better methods and got better equipment for when we shot video.

The results were wonderful. As expected our customers benefited from the changes we implemented and didn’t mind the slight increases in pricing these changes required. And they showed their pleasure by routinely renewing their orders with us and keeping us growing as a company.

Skip forward a couple of years to 2014. The internet, marketing, search engines and social media are all constantly changing. What worked yesterday may no longer be a best practice. So it was with our video, social media, and internet marketing service. We added services since it became apparent our customers needed those added services to best market themselves and grow their business. With the added services our prices increased.

The good news is we made more money with a few customers who added these extra services and we were quickly able to graphically show results for our customers. The added services and expenses were proving to be worth it. The bad news…not enough business owners wanted or could afford to pay for the added services we felt would be necessary in today’s world of internet advertising. So we lost out on too many customers we otherwise might have been able to sign-up had we been offering them the earlier diminished services at lower prices.

The lesson learned; a lesson that is an age-old lesson in business, don’t give the customers what you think they need. Give the customers what they want. But we don’t have to be so cold about it. There is good news on the other side of this seemingly dark lesson. Once you give the customer what they want, you earn their trust. Upon earning their trust…you can add to the services you provide and grow your business with the customers you already have. After all, it’s an age-old business adage that 80% of your business comes from 20% of your customers. In following this method everybody wins. And isn’t that what you were shooting for to begin with?

Make providing your customer what they want your top priority, work your butt off to make it serve them as best possible. Upon earning their trust and serving their wants…approach them again…give them what they need…and subsequently serve them better.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

 

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