Be Professional and Courteous- Return Your Calls

Texting on a qwerty keypad phone

Increasingly it’s becoming rare for people to do the simple task of returning someones telephone call. And it shows a lack of courtesy and professionalism as well as humanism that is becoming pervasive in this country.

Let’s be clear my opening statement excuses all non-returned calls to strangers who have no known connection to you. If someone calls and leaves me a message and I don’t know them and they don’t identify someone we know mutually or they don’t give me compelling reason to call them back, I probably won’t. If you’re calling someone who doesn’t know you it’s YOUR responsibility to give them reason to call you back.

I’ve been deluged with this problem lately; and I’ll admit I’m venting a little. But what has pushed my buttons to the point of writing this blog is how many people don’t return calls who initially contacted me or who personally asked me to call them. Quite candidly, that’s rude. Just like I was always taught about the practice of being on time for a meeting or appointment where being late tells those who are waiting for you that you and your schedule is more important in your own mind than is the person left waiting or their schedule. Not returning a phone call to someone who took the time to call you, or return your call simply says to that person, “You’re not THAT important to me”. And what does that say about your own arrogance? Or courtesy? Or character?

Let’s face it, some calls you don’t want to return for any number of reasons. But for whatever reason at that time you don’t want to speak with the person who attempted to call you. But here’s a revelation, we all have to sometimes do things we’d rather not. I’d rather sleep in until whenever I wake up rather than rise at 5:30am like I’ve done everyday since starting my company Total Broadcasting Service in 2005. But though I have no boss watching over me to see to it that I’m on time and that I’m showing up, I do have a family depending on me to bring home the bacon. I have clients expecting me to complete the tasks I’ve promised to complete for them. And I find that I can keep those promises best when I rise early.

I will join others like Pamela Paul of the New York Times in putting some of the blame for the lost art of returning phone calls on technology. Why return a call when you can email or text? By emailing or texting a Reply you can say what you want to say and be done with it and not have to listen to whatever it is the person calling you wants to say. This is exactly my point. It takes an awful lot of arrogance and not too much love or caring to make a judgement that you don’t want to hear what a friend, business person or family member has to say before they’ve even said it. You’re not clairvoyant. As Paul writes in her 2011 Times article certainly teens and young adults have long ago abandon any sense of needing to return calls. A business associate I was speaking with yesterday had the kind and thoughtful idea of buying an AdvoCare 24 Day Challenge and accessory products from my wife and I for his 24-year-old daughter. He put me in touch with her. and when I spoke with her she enthusiastically sounded like she wanted the high quality health and nutrition products that AdvoCare offers. But upon talking again with her father he lamented how his daughter wasn’t returning his phone calls and that this was not unusual. I related to him my complete understanding since I have a 25-year-old daughter who has never felt compelled to return my calls.

I also recently had dealings with a 23-year-old daughter of one of my best friends. Despite his chastising her and my repeated attempts to reach her she simply would not call me back. After about 1 week she emailed me. How nice. NOT!

But don’t let me give you the impression that my negative experiences in this area are reserved for teens and young adults. While its my sense that age group is more frequently neglectful in the courteous practice of returning phone calls, they are by no means exclusive to the practice of not returning calls.

In years past when my sales career involved about 6-hours a day of calling clients on the telephone I developed the habit of seldom leaving phone messages. To do so was pointless. Not only was it unlikely that I would get a return call; but leaving a message also made it far more awkward for me to be able to call again. So if I failed to reach a client or potential client I simply said to my inquisitor “No message. Thank you. I’d rather call back. When’s best?”. And of course if there was no inquisitor, only a voice mail or recorder, I wouldn’t leave any message. If I was cold calling I used the baseball practice of 3-strikes and you’re out. Meaning, if I called three times without reaching the person I was trying to reach I would stop calling and be rid of the annoying task of repeatedly calling back. If my efforts were directed at a past client my efforts would expand depending on the value I placed on that client. Still, it was a rare client with whom I’d leave a message and trust to get a call-back.

And perhaps more frustrating than anything is that it has never been easier to return calls. Nearly everyone has their own mobile phone. With that, many still have a home and work telephone number. It’s inconceivable that at no time while walking driving or sitting and watching TV that a phone call can’t be returned. And please, get over yourself if you’re thinking “I’m just so busy”. If you return a call right away you don’t have it on the to-do list to be forgotten later. Just a tip…

I am not a fan of email and texting conversations. Like a lot of people I think the anonymous or faceless text or email allows me to have a much “sharper” writing pen than I would ever have with my tongue. And not being able to hear or convey tones, inflections, or facial or body language I have frequently been misunderstood with emails and text messaging. I’m sure I’m not alone in this victimization. And what makes it more frustrating is that I’m a fairly decent and accomplished writer, having done it professionally for much of 30 years.

The saddest part of this scenario is that I view the developments of texting, emailing, and Facebooking

Image representing Facebook as depicted in Cru...

as a de-humanizing of our culture. We’re far more than mere scribbles on a white screen. We are laughs, and smiles and sometimes harsh or serious tones all of which can be heard or seen but can’t be conveyed with any degree of effectiveness with the written word. As human beings we grow and learn from contact with one another. We celebrate. We educate. And how much of each is being lost by our increasing efforts to avoid human contact, human touch? I fear it’s much.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

Go to our website, read our story and try some AdvoCare. You won't regret it.

Go to our website, read our story and try some AdvoCare. You won’t regret it.

The Best Time to Post on Facebook and other Social Media

Image representing Facebook as depicted in Cru...

If engaged in a business using Social Media to help market your business, products or services its important to know the best times to make posts on Facebook, Twitter, YouTube, LinkedIn and other social media sites. The best times would be the times when most people are likely to see your posts. Other marketers break it down to declare that the best times are the times when most Interactions take place. Interactions (On Facebook, for instance) would be Likes, Comments or Shares. It’s good to have interactions with your Friends, Likes, Followers, Fans, Subscribers, etc. But a lot of them are Social Media voyeurs. They choose not to interact, or don’t know how to do so.

We own and operate Total Broadcasting Service; which is an audio and video production company that provides content for Social Media Marketing. In studying the Facebook and YouTube channels we manage we’ve determined the following:

Worst Days of the Week to Post on Facebook- 

It’s not even close. Monday and Tuesday have the least number of fans and followers on Facebook, with Monday slightly worst. Interestingly, Tuesdays are not so bad on YouTube.

In rating the worst day for Monday proved worst for 50% of our customers business profile pages. Tuesday was worst for 46% of them. And in nearly every case if Monday was their worst day Tuesday was second worst, and vice versa.

Sunday was the third worst day.

Best Days of the Week to Post on Facebook-

This was not nearly as definitive as determining the worst days. But Wednesday appeared best for more customers than any other day. 32% of Total Broadcasting customers were best on Wednesday. Friday was also good with a percentage of 25%. Thursday and Saturdays were the strongest days for 14% of our customers.

In advising our clients we will be telling them to keep an eye on their Facebook Insights data for changing information, but for now plan your best and most important posts for Wednesday first, and Thursday thru Saturday in equal emphasis.

Worst Time of any Day to Post on Facebook-

We would not have needed data to guess this information correctly. You probably wouldn’t either. In each customer’s case the fewest number of online Friends occurred in the middle of the night from 9pm-6am Pacific. Not hard to figure out why.

Yet, strangely a lot of national brands have not caught on to this fact and have programmed their auto-posts to appear on your Walls early in the A-M hours. Presumably their hoping to greet you when you wake with their ads. We would not advise our clients to do likewise.

Best Time of Day to Post on Facebook-

There are two ways to look at answering this. Either one could work for you.

First, post in the morning between 7am-9am. While this is the time frame in which fewest people are on-line (other than over-night) the benefit is that your post will be on the Walls of your fans all throughout the day. So, therefore, even evening Facebook surfers will scroll through their Wall and eventually come across your post.

Still, we recommend posting onto Facebook when the most people are on-line. Among our clients the late afternoon between 2pm-6pm and 6pm-9pm are equally busy online. As such posting at any time from 2pm-6pm would be best. Late afternoon versus early evening using the same argument by those proponents of early morning posting.

All Total Broadcasting Service customers surveyed operate businesses on the West Coast of the United States in the Pacific time zone. Data used to formulate this information comes from Facebook Insights during a recent 1-week period in July 2013.

The Best Days and Times to Post on Social Media According to National Data-

Look hard enough and you’ll find conflicting data online. We came across blogs referencing studies that said Wednesday was the absolute worst day to post. We found more studies and ones we found more credible stating that Wednesday was best.

The chart below gives very specific recommendations for all the major Social Media sites. Click on it to see a larger clearer version.

Best times to post

What you’ll find it says is not too dissimilar from our findings in studying Total Broadcasting Service customers. It says:

Best time to post on Facebook? Wednesday at 3pm.

Worst time? Overnights and weekends.

Best time to Tweet on Twitter? Monday-Thursday 1pm-3pm.

Worst Tweet times? After 3pm Fridays.

Best time to post on LinkedIn? Just before or just after normal work hours; 7am-9am or 5-6pm.

Worst? Mondays and Fridays.

Best time to Pin on Pinterest? Interestingly, Saturday mornings and evenings from 8pm-1am.

Worst time for Pinterest? Late afternoons 5pm-7pm.

The chart also mentions Google+, and while I know they have a significant membership it’s not unlike a forced Labor Camp. You are only on Google+ because Google makes you have an account when you want an account on YouTube or Gmail. There is still no one playing on Google+. So who cares.

How Much Should You Post?

On Twitter there is virtually no penalty for over posting. Have at it. Tweet yourself to death.

But on Facebook there are definite penalties for posting too often. Your Fans will stop being your fans. They’ll stop paying attention, they may unlike you. They may just Hide you.

Various data sites calculate that 2-posts per day is optimum. Once you post 3 times or more the amount of interactions in the form of Likes, Comments, and Shares starts to drop off.

Use this information to your benefit and you will find Social Media terrific for staying in touch with customers and finding new ones, or more specifically, making it possible for them to find you. Above all, as we like to say with regard to our posting live by this rule…ALWAYS BE INTERESTING! Boring sucks.

Thanks for visiting. Comments are welcome.

Call for Video Production Services: 425-687-0100

Call for Video Production Services: 425-687-0100

The Mistake of Reducing Expenses

English: Ways that Where's George Bills can be...

See if this sounds familiar to you. Your personal or business finances get tight, you have more bills at the end of the month than you have money to pay for them. And what do you do? You decide its time to cut expenses. You try to save money by eliminating unnecessary bills, those things you can cut back on, and those things you can accept in lesser quantities or lesser quality. Pretty soon you find out, it doesn’t work. All you’ve done is lower your standard of living, but months or even years later you’re in the same position that caused your austere spending to begin with; too many bills and not enough money to pay them. This is the trap faced by many in today’s economic world. And unless something changes nothing will change for you and your family. And if you’re the bread-winner in your home its time to recognize an ugly reality…you’re failing your family.

The solution is easier than you think. But if you’re like me you took the austerity road first before realizing what that simple solution is.

Maybe you’ve done some of this:

Cancel all Newspaper and Magazine subscriptions.

Check.

Cut back your TV cable or Dish service; maybe change service providers.

Check.

Reduce your auto insurance coverage…possibly down to the legal limit of only Liability Coverage.

Check.

Refinance your home mortgage to take advantage of near record low-interest rates.

Check.

Stop buying clothes for yourself and for your children, unless absolutely necessary.

Check.

Sell your car and buy an older cheaper one.

Check.

Eliminate vacations.

Check.

Buy store brand grocery items at a discount store.

Check.

Reduce your thermostat to cut back on heating bills.

Check.

Turn off lights…unplug unused appliances…

Check.

Did you find it’s not enough?

You know why?

It’s not enough because things you don’t have control over but need to spend money on are going up at a faster rate than your income or your austerity measures.

  • Health insurance premiums have climbed already, and will climb even higher when Obamacare takes full effect in 2014. Forbes reported this month that rates in California alone could climb as much as 146%.ObamaCare Bear
  • Increased employee expenses in industry, as a result of increased health-care costs will drive up the cost of manufactured goods.
  • Gas prices are and have been consistently over $3.00 per gallon for the past couple years, and the periodic dips into the $2.00 range and especially the $1.00 range (as happened during the Bush years) are a distant memory. The price of crude oil is over $94-per-barrel. Gas prices are more likely to exceed $4.00-per-gallon and stay there than they are to fall.
  • Trucking is still the primary method of moving food in this country, and the increased gas prices will add to food costs.
  • Mortgage interest rates have been held down by the Federal Reserve’s low or no interest short-term financing for 4-5 years. But this week
    Official portrait of Federal Reserve Chairman ...

    Federal Reserve Chairman Ben Bernanke.

    Fed Chair Ben Bernanke suggests that time is coming to an end by the end of this year or the beginning of next year.

  • Taxes on the local, state, and Federal levels have all increased in the past year and will only go higher in the next four years. President Obama was re-elected promising to raise taxes.

There is more of course. But the point is you and your family have no choice. These things you will pay for and you will have less to spend on other matters. It’s simple math. Even if you can count on a pay raise, which have been few and far between for most workers in recent years, there is no way any employer is going to keep your compensation increasing fast enough to keep up with these known mandatory expenses and their increases.

If you’re like me. Your austerity efforts have proven worthless. And my wife and I make a good living. For the past 20 years our income has placed us in the upper 5-25% of income earners in this country. And, no; we didn’t make the mistake so many other Americans made and buy too much house. Even with 4 years of declining home values we’ve never been upside-down in our mortgage and have always maintained a healthy level of equity.

But for years I always thought we could simply cut back and get ourselves out of the tight conditions in which we found ourselves. Like so many others. It didn’t work. The solution I finally realized was we need to make more money. We need a Plan B income. And so do you.

Take a look at your situation. Where are you going to be in 2 years? In five years? 10? What is going to happen to make things better?

For too long I fooled myself, and patted myself on my back for making an above-average income and being so much better off than most other people. But most other people live lives of quiet desperation. Most people are a lay-off or a single medical emergency from financial ruin. Does this describe you?

Our solution is already working. After loving the health and nutrition and weight-loss products from Advocare, we decided we couldn’t pass up the opportunity to represent this fine company and its products and help other people realize the benefits we each realized. Our friends who introduced Advocare to us have been representing the company for less than 4 years and no longer work outside their home. They have a growing income of $25-$30-thousand per month. We are paying off debt and will record our highest family income in close to ten years, thanks in part to AdvoCare.

Cover of "Rich Dad, Poor Dad: What the Ri...

Author Robert Kiyosaki, Rich Dad Poor Dad, calls the business plan used by Advocare “the perfect business plan”.

I let go of all my prejudices and suspicions about direct-selling businesses and realized AdvoCare was different and better. And my family is repeating the benefits.

Be it AdvoCare or some other vehicle, read the writing on the wall. The only way things change for your family finances, is if something changes. A secondary or Plan B income is the only way to thrive in the world of today. If you want to learn more. Contact me. I can help. And would love to help.

Thanks for visiting. Comments are welcome.

Click to go to our AdvoCare website.

Click to go to our AdvoCare website.

Obesity is a Disease? Only if a lot of Other Human Problems are Disease As Well.

American Medical Association

American Medical Association

The American Medical Association has voted to label obesity as a disease. At its annual meeting in Chicago, Tuesday (June 18, 2013) they issued the following statement:

“RESOLVED, That our American Medical Association recognize obesity as a disease state with multiple pathophysiological aspects requiring a range of interventions to advance obesity treatment and prevention.”

Forbes reporter Bruce Japsen writes that before the voice vote Hershey, PA obstetrician Dr. Virginia Hall said, “insurers can stop ducking their responsibility” in paying for obesity treatments. And therein lies the truth behind this decision. Money. More money will flow into the bloated medical community’s pockets with obesity labelled a disease. In the future you will have those who are diagnosed as obese eligible for counseling and disability payments once they’ve been seen buying more than three Big Macs over a week’s time. Doctors will bill their patient’s insurance coverage for the doctor’s trips to Burger King. Calling such trips patient research into disease prevention.

In this article by NPR “AMA Says It’s Time To Call Obesity A Disease” sociologist Abigail Saguy correctly states “People think that being obese means being sick, and there are some health risks, but risk is not the same thing as illness,”

There is no question obesity in the United States is a problem. Obesity rates have tripled since 1980. 72-million people in the United States were obese in 2010. In 2010 nearly 60% of the entire populace was overweight or obese. But a disease? We have lots of things in this country that are a problem. But is poverty a disease? Is unemployment? Unemployment or underemployment has been at or near 15% for at least four years. Fewer Americans work today than at any time since the 1970s. Should health insurance pick up the tab for that too?

Obviously unemployment and poverty will never be labelled diseases. But if obesity is a disease how about the root causes of obesity? Can procrastination be a insurable disease? How about laziness? Can we receive an insurance check for spending all our waking moments lounging on a couch? It’s important to solve these personal responsibility problems in this country so let’s make sure Obamacare provides coverage for buying Captain Crunch, Fruit Loops, and Cocoa Puffs.

The author 6-19-13 at 205 lbs.

The author 6-19-13 at 205 lbs.

June 18, 2012. 48 years old 241 lbs.

June 18, 2012. 48 years old 241 lbs.

For all the fat people out there, you have my sympathy and empathy. I know its hard to lose weight. Been there, done that. I’m forty-nine years old and have basically spent my adult life obese. Currently I’m 10-15 pounds overweight. Though one year ago I would never have dreamed that I could weigh 205 lbs. as I do now. Given that I was 210 lbs. as a 23 year old, newly married man who was pretty active I thought getting to 210 at my current age, with greater muscle development was extremely ambitious. But thanks to AdvoCare and its 24 Day Challenge I’m down 40 lbs and my wife is down 50 lbs. It cost me a relatively small amount of money. It cost me the pain of changing some long practiced eating habits. And it worked. After losing my Uncle from a heart attack at age 61, my Dad at 64, and my Grandpa at 65 I became scared for my life expectancy. Anyone who is obese should have that fear. Because you will die young. You will not live long while carrying around more than 30 extra pounds. In my case, I love my kids and eagerly await loving grandkids some day. I decided life is too precious to piss it away merely because of bad habits. Habits that can be changed, and replaced with new habits. AdvoCare has shown me that.

So that’s what we’re talking about. Personal responsibility or lack of it determines your physical condition. The AMA is making a money grab and should be recognized for their greed. Grow up America. Take control of your life. Nothing is guaranteed, but if you can change habits, fill your body with proper nutrition like what AdvoCare provided my family, you increase your odds of a longer, healthier, and happier life.

Thanks for visiting. Comments are welcome.

Click to go to our AdvoCare website.

Click to go to our AdvoCare website.

Obama administration Seizes Phone Records of Verizon Customers- U.S. News

One of the reasons I was against the Patriot Act at the time of its passing by the Bush Administration and its renewal by the Obama Administration was because of abuses by corrupt or tyrannical governments now or in the future.

The story in the link below explains just the latest Obama Administrations abuse of power:

Obama administration defends phone record seizure, does not confirm Verizon report – U.S. News.

The National Security Agency’s (NSA) mission is to protect Americans from foreign threats. It has no authority to spy on Americans. And spying on Americans to determine their foreign correspondence is a cynical claim designed to further expand government power.

If our ultimate goal is security, we could all be completely safe at all times if we were all locked in a box and had our pre-screened food brought to us daily. But it wouldn’t make for much of a life. As Americans we have always thrived on living life, taking chances, exploring; all of which are byproducts of a free society. If we continue to place our security over freedom we won’t have any freedom left, and we can start considering decoration ideas for our individual box.

Thanks for visiting. Your comments are welcome.

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