Put Content on Your Social Media Pages then Get on With Your Day

Facebook logo reduced

I’ve seen it before and I always find it interesting. When my Facebook business page for my audio and video production company, Total Broadcasting Service, gets ignored the number of people seeing and viewing it and subsequently learning of and being reminded of my company, its products and services, diminishes. So learn from my experience and make certain that every day something gets posted on your business page. It only takes a moment. But being consistent with your efforts will pay off over time in the one area you desire more, more customers, and more money.

Total Broadcasting Service Insights to start new year.

Total Broadcasting Service Insights to start new year.

The graph above is from the Insights Facebook provides for administrators of business pages. This shows the activity on my company’s business page from roughly December 20th through January 12th. My company is Total Broadcasting Service (please like us on Facebook). I didn’t work between Friday December 21st and New Years Eve December 31st. In that ten-day span only seven posts were loaded onto the company’s Facebook page, three of those on December 28th, which represents the bottom of the graph’s downturn and the beginning of its upturn. The difference in interest on the page is dramatic.

Our practice, which we do a pretty good job of observing, is to post something onto the Total Broadcasting Facebook page every day Monday through Saturday. At least one per day is easy and never time-consuming. If you run a business this is what you ought to be doing. And you should be doing it not only on Facebook but anywhere you have a business presence on Social media. If you are on Twitter, or on Pinterest or on LinkedIn you are making a mistake by not making your presence known daily. Consider this your minimum effort.

Inc Magazine published a study in November 2011 saying a survey of consumers found 7 or 10 of them were more likely to patronize a business or business person who had a social media presence than someone who does not. And that was 15 months ago! You can be sure that the influence of the internet and social media has only grown since then.

Where business owners and or people fail on social media is by failing to be consistent. Yes, they may have a presence on Facebook and other sites but if they remain static with no activity you might as well not have a profile/business page at all.

Your posts can be a simple as “Have a great Monday!”, to elaborately planned online contests. More important than the content is to do something. Worrying about content is for another post.

Thanks for visiting. Comments are welcome.

Online Video as a Marketing Tool – NYTimes.com

Terrific Article from the New York Times on Online Video:

Online Video as a Marketing Tool – NYTimes.com.

Does your brand even need a website anymore? | memeburn

Business as Usual (Men at Work album)

Image via Wikipedia

Remarkable as it may seem many businesses, small businesses, don’t have a website. For those of us who live online it seems beyond comprehension to think of operating even the smallest business without a website. And yet, it’s done all the time. This brief article speaks to both points of view- “NO” you don’t need a website for your business; and “YES” you most certainly do need a website. In case there is any doubt I fall firmly in the Yes category. Why? Because websites can be so easy and inexpensive these days to not have one gives a very negative reflection on your business. Read the article for more perspective.

Does your brand even need a website anymore? | memeburn.

Thanks for visiting. Comments are welcome.

  • Calendar

    • November 2018
      M T W T F S S
      « Oct    
       1234
      567891011
      12131415161718
      19202122232425
      2627282930  
  • Search