Put Content on Your Social Media Pages then Get on With Your Day

Facebook logo reduced

I’ve seen it before and I always find it interesting. When my Facebook business page for my audio and video production company, Total Broadcasting Service, gets ignored the number of people seeing and viewing it and subsequently learning of and being reminded of my company, its products and services, diminishes. So learn from my experience and make certain that every day something gets posted on your business page. It only takes a moment. But being consistent with your efforts will pay off over time in the one area you desire more, more customers, and more money.

Total Broadcasting Service Insights to start new year.

Total Broadcasting Service Insights to start new year.

The graph above is from the Insights Facebook provides for administrators of business pages. This shows the activity on my company’s business page from roughly December 20th through January 12th. My company is Total Broadcasting Service (please like us on Facebook). I didn’t work between Friday December 21st and New Years Eve December 31st. In that ten-day span only seven posts were loaded onto the company’s Facebook page, three of those on December 28th, which represents the bottom of the graph’s downturn and the beginning of its upturn. The difference in interest on the page is dramatic.

Our practice, which we do a pretty good job of observing, is to post something onto the Total Broadcasting Facebook page every day Monday through Saturday. At least one per day is easy and never time-consuming. If you run a business this is what you ought to be doing. And you should be doing it not only on Facebook but anywhere you have a business presence on Social media. If you are on Twitter, or on Pinterest or on LinkedIn you are making a mistake by not making your presence known daily. Consider this your minimum effort.

Inc Magazine published a study in November 2011 saying a survey of consumers found 7 or 10 of them were more likely to patronize a business or business person who had a social media presence than someone who does not. And that was 15 months ago! You can be sure that the influence of the internet and social media has only grown since then.

Where business owners and or people fail on social media is by failing to be consistent. Yes, they may have a presence on Facebook and other sites but if they remain static with no activity you might as well not have a profile/business page at all.

Your posts can be a simple as “Have a great Monday!”, to elaborately planned online contests. More important than the content is to do something. Worrying about content is for another post.

Thanks for visiting. Comments are welcome.

Online Video as a Marketing Tool – NYTimes.com

Terrific Article from the New York Times on Online Video:

Online Video as a Marketing Tool – NYTimes.com.

Cisco Predicts That 90% Of All Internet Traffic Will Be Video In The Next Three Years – SocialTimes.com

Video camera in action.

90% of all internet traffic will be video in the next three years? Don’t bet on it. It will take half that time.

Cisco Predicts That 90% Of All Internet Traffic Will Be Video In The Next Three Years – SocialTimes.com.

When this exploding trend becomes even more powerful is when video production company’s like ours, Total Broadcasting Service, really begin earnest marketing to all businesses. We’re already there. But most video production companies still cling to their very expensive shooting and production techniques; which keep many people and businesses holding back on use of video. The technological capabilities now available to us make video interesting, effective and good quality while not costing an entire advertising budget like it used to and like it still does for many.

Thanks for visiting. Comments are welcome.

If you find this blog interesting, honor us by sharing it. TY.

Consumers More Likely to Use Businesses Active on Social Media | Inc.com

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Inc Magazine is a great source for Entraprenuars

This article from Inc. Magazine (or Inc.com) is from October 2010 but it’s still the most decided and clear study I’ve read about the effects of on-line social media marketing.

Let me give you just a small taste: Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site!

Sooooo…how’s that Facebookpage of your’s looking NOW?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

And what exactly have you Tweeted lately? Better get on it. Complaining that it’s a “time sucker” is no longer a good excuse. It’s like saying, “I could get a lot more accomplished if all these customers didn’t keep interrupting me.”

It’s a good read. Click and check it out.

Consumers More Likely to Use Businesses Active on Social Media | Inc.com.

Here is just one more little, personal bit of advice. My six year old website, www.totalbroadcasting.com, never had more visitors to it than the very first week I was on Twitter. And after that initial peak its number of visitors has never dipped down to the low levels it had consistently before that time.

So get busy on Facebook, LinkedIn, Biznik, Twitter, etc.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Thanks for visiting. Comments are welcome.

An email to Total Broadcasting video customers

What follows is an email sent today to Total Broadcasting monthly video customers:

Friends,

Español: Logo Vectorial de YouTube

YouTube this month dramatically changed its channel format. The goals of the change appear to be toward making YouTube more “social” friendly. In other words to allow for more comments and interactions for visitors to YouTube. The changes are also particularly helpful to those who have lots of content (i.e. Monthly videos) on their channels. It’s all good and its all going to benefit the wise decision you have already made to use video to help market you and/or your business. The YouTube changes for now remain optional. For the time being you can maintain your channel in the old format. I don’t know yet whether that option is indefinite or whether a cutoff date has been established for when your channel will automatically be changed to the new layout.

To give you some sense of the changes look at our Total Broadcasting Channel for yourself: http://www.youtube.com/user/msradioman?feature=mhum

What is really exciting is that I am able to apply all the important links for our company on the screen immediately to the left of the Featured video. In our case I have 8 websites connected to me or Total Broadcasting posted from Twitter to Yelp.

If you are one who subscribes to Total Broadcasting’s video upload service we have not changed your channel to the new format but will do so when we next upload a video in about a week; unless you instruct us otherwise. I would advise that you go ahead with this change. My guess is that there is a time when the change will occur anyway, and in the meantime your channel will be one of the few that merely looks OLD and not up to date. Of course you can sign in to your own account and change your channel to the new format yourself any time you wish. You don’t have to wait for us to do it for you.

To learn more about the changes on YouTube watch the videos and read the blog on this link: http://sheexperts.com/youtubelayout/

FACEBOOK:

The changes on Facebook are ALL about making your decision to use video that much better. Facebook’s Timeline will go into effect for everyone on December 24th if you have not already made the change. So far the changes seem to only apply to personal and not to business pages. I can’t imagine that will continue.

But what is really exciting about this is that photos and videos are made much, much more prominent in the Timeline format and can be especially “Featured” by you should you choose, and you should.

You made a good decision in choosing video for your marketing and increasingly the internet is making that decision look better and better. Thank you for choosing Total Broadcasting.

Merry Christmas. Happy New Year.

Michael Schuett

Total Broadcasting Service

425-687-0100

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