Get Testimonials to Sell Your Business.

In seven years of operating my business, Total Broadcasting Service, I have been reminded by people, articles, videos, and by other means countless times to get testimonials from customers. It’s a long time business practice that is fabulous for giving your product or service credibility with those who don’t know you, who you would like to know you.

I don’t want to spend a lot of time explaining the benefits of getting testimonials. I think they’re self-evident.

Where I thought you (the reader) might benefit is hearing how I went about gathering the testimonials I will share here.

Since Total Broadcasting produces marketing videos shooting a testimonial was easy for me. But it can be easy for you too. I’ve asked a good handful of customers to do them for us. In asking I emphasize that they will be posted to our YouTube Channel, which has nearly 12-thousand views, and elsewhere on the internet so they and their business can get some exposure too.

Amongst our many services Total Broadcasting produces a line of customizable marketing videos for realtors and others in the real estate business. Bellevue, WA Realtor Justin Richards was asked by me to explain how he uses our videos and what he likes about them.

As you can see I close the video asking Justin to tell the video viewers about him, his services, and how to contact him. It’s a great way to make the testimonial you need be a win-win for everyone involved.

I did the same thing in this video for one of our customers who benefit from Total Broadcasting’s auto mechanic marketing videos.

If doing video is beyond your capabilities then get some testimonials in writing. One of the easiest ways to do this is to write the testimonial yourself. Doing so saves your customer the time of writing it themselves. You also benefit by being able to use the words and make the emphasis you want to make.

Testimonial Letter

KC Martin Automotive in Lynnwood, WA was kind enough to provide us with this testimonial letter.

All you need do is send the testimonial your wrote to your customer on a blank piece of paper. Send an accompanying letter saying something like this:

I’d like to request that you provide us with a testimonial letter attesting to your favorable impression of the work we have done for you. We would be happy to have you write it in your own words, but to save you time and trouble we’re providing you a sample of what you might like to write. If you agree with it just copy it onto a piece of your company’s letterhead, sign it with your name and title and mail it back to us. Thank you in advance very much for doing this for us.

You may sweeten the request AND do some advance selling by telling your customer that in exchange with providing you with this testimonial you will discount their next purchase by some fixed or percentage dollar amount. In no way does this cheapen the testimonial or make it insincere. Once again, it’s merely an easy way to turn the request into a win-win for you and the customer.

When you focus on making a win-win situation for your customer under any circumstance you go a long way toward building a successful business.

Thanks for visiting. Comments are welcome.

3 Steps to Getting Started With Social Media | Social Media Examiner

If you’re reading this chances are you already have a social media savvy that exceeds most. But this blog gives specific instruction for those starting out or unsure of what they should be doing.

3 Steps to Getting Started With Social Media | Social Media Examiner.

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Leave Safeco Fence Alone- Close the Roof

Safeco Field in Seattle.

Safeco Field in Seattle.

With continued offensive struggles from the Seattle Mariner‘s bats when playing at Seattle’s magnificent home ballpark, Safeco Field, talks have begun again about the wisdom of moving in the fields fences in order to make hitting home runs easier. But moving in the fences is not the answer. But an answer is available.

This topic gained lots of momentum when big Justin Smoak,

Justin Smoak

Justin Smoak

the Mariner’s leading home run hitter, connected on two blasts in one game one week ago. Both shots were run-down and caught by the outfielders on the warning track in right and left-center field. After the game Smoak said he hit those balls as best he could. His exact quote was “That’s all I got”.

Also, last week Baltimore Oriole’s All Star Adam Jones appeared on CNN as part of a story discussing the 20th Anniversary of the opening of Camden Yards. The CNN anchor asked the former Mariner if the Oriole’s home ballpark was the most beautiful stadium in the Major Leagues. Jones said yes, but that he also really liked Safeco Field “Except it’s just a grave yard there. It’s just a grave yard”. Shaking his head he must have repeated that the Mariner’s home field was a grave yard 3-4 times.

The fact that the Mariner’s returned from their last road trip having averaged over 7 runs per game, while scoring barely 2 runs per game at The Safe adds to the fire.

And this debate has been raging since the Mariner’s left the Kingdome in July 1999. Safeco is hugely responsible for driving away Seattle’s two biggest Stars of the 90s. Ken Griffey Jr.

English: Ken Griffey in June 2009.

Ken Griffey in June 2009.

played half-of-a-season at Safeco in 1999 and hated it.  Alex Rodriguez was equally miffed at the difficulty in hitting home runs in Seattle. Griffey demanded and was granted a trade to Cincinnati following the ’99 season. A-Rod left in free agency after 2000. Neither giving the stadium much of a chance.

What’s misunderstood about Safeco is that it’s outfield walls are not that deep compared to other Major League fields. In left field is 331-feet, Center field is only 405 feet from home plate, and right field is just 327. By comparison Detroit’s Comerica Park is 345 down the left field line, 330 down right, and 420 to center field. Clearly the fences aren’t the issue.

Any meteorologist could tell you what the problem is. It’s Seattle’s thick wet air. When it’s cold and wet in the Northwest, as it is from the time the season starts until early July a hit baseball just doesn’t carry as far as in places where people don’t have webbed feet and rust under their arms. And last I checked early July is halfway through a Major League baseball season.

Safeco Field

I have two arguments against moving in the fences. First- when Seattle teams were good it was far less of an issue. Brett Boone, A-Rod, Edgar Martinez, and Jay Buhner hit plenty of bombs in The Safe. And the opponents have to hit in the same field dimensions. So Seattle is not at a competitive disadvantage.

Second, a big part of the solution to the heavy air and the lack of home runs already exists and could be put in place tomorrow. Close the Safeco Roof. Griffey was known to scream furiously for the roof to be closed in his short time here (Yes…he was THAT spoiled). Mariner TV commentator Bill Krueger offered this idea during a radio interview last week. He pointed out that other moveable-roof domed stadiums keep their roofs closed a majority of the time for this very reason.  And since the roof is so high and since the left-field open air view of the Seattle skyline still exists patrons are not losing much. Let’s face it, we’d all rather be a little warmer on a cold damp Seattle Spring night watching a more offensively exciting baseball team with the roof “extended”, than shivering in 40 and 50-degree weather with night-time stars covered by clouds and a team that averages only 2 runs per game.

This needs to happen immediately. Mariner management needs to make a command decision. New rules for the Safeco roof go into effect immediately. Except on days when it’s over 60 degrees, and only on clear nights the roof goes over the playing field. That way we all get more home runs, and happier young ball players.

Thanks for visiting. Comments are welcome.

Father’s Day

My thoughts on Father’s Day seldom drift toward me and my kids. They always tend toward my Dad. He died November 30, 2001, the cherry on the sundae of the worst year in my life.

My dad and brother, Jerry and Jeff.

My Dad was a unique character. Jerome Mathis Schuett was born in Bellingham, WA in 1937, Grandson of a German immigrant; and son of a logger. While he frequently spoke lovingly of his father’s industry he was the only one of the three son’s of Shelby and Delores Schuett to never work in the timber industry.

My Dad left Bellingham for Washington State College in Pullman in 1956. Like all WSU grads he was a Cougar through and through. And he infected all the rest of his family with his love of all things crimson and grey.

My Dad’s temper, alleged philandering, and complete and total disregard for anything my Mom cared for led to their divorce when I was in the 4th grade. By the time I was in the 5th grade he had successfully sued for legal custody of my brother and I. He was one of only 17% of divorced men in the 1970’s to win custody in a court of law over mothers.

And thank God he did. He raised my brother and I to be very independent. By the time I was 13 years old I was cooking or preparing all my breakfasts, lunches, and dinners. I was doing my own laundry. And if my Dad ever asked to see my report card….I can’t remember it.

My Dad was flawed in so many ways. In fact there were long stretches of my adulthood, months and on one occasion years, where I didn’t speak with him. He was often crude. He was almost always devoid of any knowledge or care of hurting another human beings feelings. He was the macho man, only NOT.

Jerry Schuett made a lot of friends. But not a lot of close friends.

He left an impression on me that has been so deep and so lasting because he was there. Twenty-five percent of all Dad’s aren’t even present for the raising of their children. In the black community statistics are abhorrent. More Dad’s aren’t there than are. So knowing my Dad attended all my soccer, basketball, baseball and football games through high school puts him above a lot of Dad’s. Knowing he wanted us to be raised by him rather than our mother means a lot too.

Knowing his many flaws and that he and I clashed a lot, some have questioned why I miss him so much. My only logical answer is that he was always there. And now he is not.

At bare minimum, I know I have provided my kids at least that.

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Protect Your Kids! Teach Car Safety.

The Author

The Author as a 6th Grader

I’ve been struck by a car going 35-40 miles per hour and lived to tell about it. Most kids eleven years old don’t survive to tell such a tale. Too many of them aren’t talked too enough to know they can prevent it by having a little fear.

The other day I was driving out of my neighborhood, past my local elementary. A young girl was walking on the sidewalk in front of me to my left. A car was parked on the right sidewalk and appeared to have people in it. I noticed all this as I was approaching. I felt the hair stand up on the back of my neck and took my foot off the accelerator. Suddenly, without warning, without looking the little girl turned from the sidewalk directly into the street and directly into my path. She was walking to the car. Fortunately, I’d sensed this might happen. Though I was prepared for it, I still needed to quickly, firmly apply my brakes and screeched to a stop. My 7000-pound Chevy Avalanche skidded. I was only driving about 20 miles per hour. The little girl crossed in front of me and never looked up at me. She was about 3 feet from the grill of my truck.

As has happened too many times I was instantly transported back 37 years to January 5, 1976. The day I was almost killed doing something very similar to that unknowing little girl.

When I was 11 years old my older brother and I shared a Seattle Times paper route. Back then the Times was an afternoon paper and we took turns delivering the daily news to the residents around Crossroads in Bellevue, Washington. January 5 was a cold and rainy night. As is the norm at that time of year in the Northwest it was dark by 4:30pm.

I was returning home from my route. I’d made it a regular practice to ride my bike through the Crossroads Shopping Center parking lot in making the 2 mile ride home following my delivery of the papers. I’d also made it a habit to cross 4-lane NE 8th Street about 100-yards from the traffic light…and nearest cross walk. It was the first Monday following what was then called the Christmas vacation. So more people were at work that day and at that time coming home. I waited and waited for a clearing in the traffic in order to cross the busy street. It seemed like an eternity.

In being a little impatient, I saw a small opening and began pedaling my ten-speed across the street as I had done a-hundred times before. I quickly knew I’d made a bad decision. Two cars were descending upon me in the rain and dark of a cold January night. Still, I thought I could make it. I pedaled faster; reached the far curb and yanked up on my front handle-bars. I had performed this exact act many times without fail, to hop the curb and continued into the parking lot, and subsequently onto the rest of the way home. On this night my hop was short. I hit the curb with my front tire and bounced back into the road, and the on-coming car.

It’s amazing how everything slows down when faced with a perilous situation. I distinctly remember hitting the curb and then bouncing back. Almost instantly the brand new blue Cadillac hit me broad-side and sent me flying through the air. For the rest of my life I’ll remember turning upside down in the air, and with me upside down as if hanging by my feet my forehead smashing against the vertical street-side part of the curb. I tumbled onto the sidewalk, lay there for just a moment, then stood up. I was a big kid. Already 5-foot 10-inches. I stretched out my full length. My newspaper-carrier poncho fell twisted around my shoulders. And then…gravity pulled me back to the ground. I collapsed and smashed my head again.

Seemingly instantly I was surrounded by caring people asking if I was OK. I don’t know where they all came from. Someone had a blanket and covered me as I laid on the concrete trying to cope with what had just happened. All I could think was, “My Dad was going to be pissed!”. I remember repeatedly apologizing to everyone who was helping me for causing them so much trouble. I couldn’t bring myself to spit out the blood in my mouth. That would have been rude, in front of all those people. So I just swallowed it. I can still taste it.

The ambulance arrived in a hurry. Paramedics quickly began looking me over. They paid particular attention to my right arm. One said to the other, “It looks like he cut it off.” Having not scanned myself. I didn’t know what he was talking about. I couldn’t feel my whole right side. So I thought he was talking about my right hand. Then the same EMT looked me in my eyes and said, “Where else do you hurt?”. “Huh?” I replied. “Besides your hand, where else do you hurt?”. “My right leg kinda hurts.” My leg is where the car had made direct contact.

It was eleven days after Christmas. I was wearing my first ever pair of new jeans. They were Swabbies, with the BIG patch pockets. They were very popular in 1976. And they were the first cool clothes I’d ever had. The first that weren’t hand-me-downs. The EMT took out some scissors and began cutting my first-ever brand new pants. And for the first time I began to cry. The paramedic, a 20-something guy, stopped cutting and asked if he was hurting me. I cried “No. You’re ruining my new pants”.

Shortly after, they hoisted me onto a gurney and loaded me into the ambulance. My leg was badly bruised; in coming days turning purple from my shin to my hip. I had a big bloody scar on my forehead. It looked like the worst kind of floor-burn you might get from taking a charge or diving for a loose ball on the basketball court. Only worse. My bottom lip was split, leaving me with a slight, permanent fish- hook shaped scar. And my hand survived. But my right index finger didn’t. It was completely severed. Fortunately, I was wearing gloves. So the last two digits of my pointing finger didn’t end up on NE 8th Street run over by the many cars that sped by, hurrying home. It was re-attached.

Over the next 3 years I had four surgeries to straighten the finger out, and to get the blood flowing properly. But nothing worked. It’s a bent stump, with a permanently frozen knuckle to this day. And it will be the rest of my life.

I was lucky that night. My head trauma could have been much worse. My other fingers and hand could have been more seriously mangled. And while my clear and sober mind reminds me of how lucky I was, every time I slam on my brakes to avoid hitting a kid too impatient to look and wait for traffic, every time I hear screeching tires, and every time I see a car-pedestrian accident is depicted on TV or in the movies I’m instantly transported back to this nightmare. And it is a nightmare. One you don’t want your children to experience.

Talk to your kids about obeying traffic laws. It’s Summer time and they’ll be out and about a lot more. Tell them to be patient and to cross at the

Me and My Dog Sheiba- My Hand in a Cast behind the dog

Me and My Dog Sheiba- My Hand in a Cast behind the dog

cross walk. Tell them to never step in front of a moving car unless you have absolutely made eye contact with the driver and you know they see you. Tell them the pain of being impatient, or of lacking respectful care is too much. Tell them a friend told you how bad it can be.

My severed finger today

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