How Video Marketing Is Changing Online
This article is great at reinforcing what we’ve been saying for years. You need video in your marketing plan. Hello!? Video is now nearly as important in marketing as a website is and was ten years ago. Read, enjoy, learn then call us. We would be honored to help you.
Source: How Video Marketing Is Changing Online
Total Broadcasting Service
http://www.totalbroadcasting.com/
425-687-0100
The Warmth of a Father
I just read an outstanding remembrance of a friend and customer’s father who just passed. The story ended with a poignant commentary of how being home and remembering your father takes you back to your childhood. You may be 40, 50, or 60 years old but your father or his memory can make you feel ten again. Then I realized what would have been my father’s 79th birthday comes up next week. He’s been gone 15 years and I still miss him. And I still have the feeling of being a kid again when his memory creeps into my day. Like a beam of sunlight through a window on an otherwise cold day, it brings warmth. I selfishly pray my three kids will feel a warmth after my time comes, God willing, many years from now knowing, like a lot of fathers, I wasn’t perfect but I loved them with all my heart and at every instance since before their birth tried to act in a way that made their lives better, happier.
My Dad as a young, earnest businessman.
I know in our society, and here on social media, wonderful and deserving Mom’s are spoken of highly, frequently and with great love. But my Mom was seldom part of my life, for many years. I had my Dad. I inherited so much from him. Some good, some not so good. He was a flawed man and much of what I learned from him was what NOT TO DO. But as I’ve written before when 25% of Dad’s deprive their biological children their presence, not to mention their love, my Dad was there. He was always there. Maybe, like me, you had conflicts with your father. Maybe you didn’t like, appreciate or understand his disciplines, or his words or actions. But maybe, just maybe, if he was there, if he attended your soccer games, came home at night, shared Christmas and holidays with you and showed you he cared, even if he didn’t say it, then maybe you can forgive him too.
Here’s a shout out to the Dad’s I’ve been privileged to know who did the right thing and were always there for their kids. You give more than you know by being there. And probably more than your kids know, at least, they don’t until you’re not there anymore.
Thank you P.J. for this sweet beam of sunshine you provided me today.
How Realtors Should appear on Google
As a Realtor you make money by getting clients who want you to help them sell their home or buy a home or both.
How do you get clients? Referrals? Great! But you must know in the 21st Century no referral is any good if you can’t be found on Google. Why? Because after you’ve done a good job for a client and they’ve told their friend, family member, accountant, mechanic, boss, co-worker or anyone else about YOU and the good work you do what’s THAT person, that referral, going to do? THEY’RE GOING TO GOOGLE YOUR NAME.
Nearly 66% of home buyers or sellers are going to interview only one Realtor before deciding who to hire to help with this life changing decision. As such, its vital that when you have a referral they can find you on the internet in order to 1. Learn about you. 2. Call you.
Here is how Total Broadcasting Service helps one of our client Realtors Cathy Wahlin of Windermere Real Estate.
In conducting a Google search of ONLY Cathy’s name on an Incognito browser window you can see in the screen shot above that her name and her links dominates the first page search results. Failing to do so would invite her competition on to the page.
As with her real estate service Cathy Wahlin has done a good job. She’s marketed her services well enough to push the competition out of her referral’s search for her. Total Broadcasting is proud to have helped with this effort.
What We Do:
The monthly videos we provide for this outstanding real estate professional are uploaded to YouTube, posted on Facebook, and appear on Cathy’s website (links to all appear on the 1st page of her Google name search), Google+ page, Twitter and where ever else she chooses to post them, including her blog. That’s a lot of content she gets for a very low monthly subscription rate.
And her videos give her the chance to introduce herself to those new referrals.
The above screen shot shows another incognito search on YouTube for Cathy Wahlin. YouTube is the 2nd most used search engine on the internet, second only to Google. It’s important to note in both the examples given only her name is used in the search. No reference to her being a Realtor, what company she works for, or where she might be located. The screen shot from YouTube shows links, and thumbnail pics of Cathy’s videos, making it easy for referrals to find her, and see her, and subsequently to call her.
Great job Cathy!
Total Broadcasting Service helps professionals in Real estate, including Realtors, Home inspectors and Mortgage agents get found on the internet with affordable, quality MONTHLY videos. Get your Real Estate business found with the help of Total Broadcasting. Call for a free internet evaluation. And, while they last, we’ll give you free tickets to a Seattle Seahawks home game this 2016 season for becoming a new subscriber.
Call for Video Production Services: 425-687-0100
Realtors need Video Marketing
It’s 2016. Mr. or Mrs. real estate professional you no longer have an excuse for not AT LEAST looking into video marketing.
We know the excuses.
“I don’t have the money.” – A couple of thoughts here: 1. When are you going to get the money? When your invisibility on the internet magically brings you lots of new clients? We don’t mean to sound mean. LOL. But its true that to make money you must spend money. And every marketing expert will tell you video is key, along with a strong presence on the internet (i.e. social media). We know you’ve heard this at your real estate company’s monthly sales and marketing meetings. Haven’t you?
2. How do you know you don’t have the money if you don’t pick up the phone and call a video production expert, like Total Broadcasting service? It’s easy to dismiss something of which you have no knowledge. But when you invest the 5 minute phone call and 20 minute face-to-face meeting with someone who knows yours questions before you ask them and provides all the answers you will then authoritatively know if you have the money or not. Perhaps someone who has worked with other professionals like yourself can provide some ideas that you’ve not thought about.
“I can do the videos myself”- OK. Ignoring the FACT that your video production quality will inevitably be of poorer quality than what can be done by a professional, we must ask the obvious question, why haven’t you? Again, its an easy excuse to say you’ll do something and then never get around to doing it. It’s also a poor business decision to take all the time necessary for scripting, recording, editing, and then posting or placing your video where people can see it rather than concentrating your valuable time working on behalf of your clients buying and selling homes. Best to invest the money in someone whose entire business interest is in helping you grow yours.
“I get all my business through referrals”- Let us repeat…its 2016. No matter how successful or unsuccessful your real estate business is, imagine how it could be if your referrals could actually find you on the internet thanks to some quality, well produced and well placed marketing, and introductory videos. In today’s internet age no referral just calls you based on someones recommendation. They Google you first. And if you are not showing up, or blanketing the 1st page Google search results, you know who will appear before the eyes of YOUR referral? Other Realtors. Other real estate professionals who spent the money, and time to get their presence seen on the search result for a local Realtor. That should be you in front of their eyes. But its not because you have no valid internet presence. We can change that.
Windermere Realtor Cathy Wahlin is just one of the real estate professionals we’ve helped with videos like this one:
Mortgage agents, Home inspectors, and anyone whose business profits from the buying and selling of residential homes need the monthly video service Total Broadcasting provides.
Don’t take our word for it. In a buildfire.com article titled Real Estate Marketing Ideas From 19 Top Experts nearly all of them specifically write about the need for professional videography/photography.
If we have finally convinced you to do what you know you should have been doing all along stop reading now. Stop surfing the internet now. Don’t click on another link. Let’s see if we can help you. Call Total Broadcasting Service at 425-687-0100. While they last we’ll give you a pair of Seattle Seahawks game tickets for this 2016 season just for becoming a new monthly video customer.
Thanks for visting. Share with your friends.
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