Go Ahead Make Fun of MLM & Direct Sales. I Did.

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MLM or Multi-Level Marketing companies are a joke. But if that’s true, why are there 30-million Americans (1/10th of the country) involved in a Network Marketing Company?

Direct Sales companies don’t make you any money. But if that’s true how do you explain the checks I’ve been receiving for the two months I’ve been representing AdvoCare? Or the $20,000 per month a friend and his wife earn through Advocare in only three years representing this great company? And how do you explain the $153-billion spent on products and services provided by network marketing companies?

Like anything in life, its all what you put into it. AdvoCare or any MLM with a good product pays well to those who work and represent the products. To those who don’t, it doesn’t.

I’m a living example of getting out of work exactly what you put into work. In 1992 I began working in a sales job in my chosen industry of radio. I did OK for a couple of years and was pleased with myself. But others within my own office were doing better. I looked at most of them and said “What have they got that I don’t? Why can’t I sell as much and earn as much as them?”

So began my investment in myself. I spent thousands of dollars of my own money over the next few years on all kinds of seminars, books, videos and audio tapes with the goal of improving my sales ability and my income and my family’s lifestyle. Sales trainers like Brian Tracy, Tom Hopkins, Dr. Kerry Johnson and motivational speakers like Zig Ziglar

Live video feed of Zig Ziglar speaking at the ...

Zig Ziglar

became my mentors. It worked. In only 2-3 years I went from being an OK sales representative and among the top ten in my company to number one in my company. I regularly broke sales records for a 25 year old company that regularly employed around 40 sales reps. My sales were consistently 15-20% ahead of whoever was in second place. My income tripled. My family bought a 3000-square foot home in one of the more expensive suburbs in the country. And, after 13 years at that company I left it and started my own business, Total Broadcasting Service, and have been successful with it for 8 years (in spite of one of the worst economic downturns in U.S. history). I couldn’t have achieved any of this had I not put in the time to train myself and bring my sales from OK to OUTSTANDING.

The other day I posted a link on Facebook to my AdvoCare website, something I do periodically. A bold former “friend” made a particularly nasty, negative comment about MLM’s and me posting about my involvement with them and posting on FB about a direct sales company he clearly had no knowledge of. Given I really didn’t know the guy and only connected on FB because of a single mutual connection, he made it real easy for me to unfriend him. Who needs that kind of negativity?

But in making his Comment he also did me a favor. He reminded me of an attitude that exists in the eyes of many about direct sales companies like AdvoCare. He reminded me of how I felt about MLM’s. And if you are skeptical and even cynical toward AdvoCare and other multi-level marketing companies its OK to admit it. I was the same way. But if you can admit your cynism perhaps you can also admit you really don’t know much about the subject of MLM’s in general, or AdvoCare specifically. I didn’t.

I grew up watching my Mom chase the pot of gold under every rainbow that ever appeared. She was part of all kinds of MLM’s over many years, including the BIG one, Amway. Her failure to devote time and stay dedicated to any of these businesses ultimately guaranteed that she would never be successful with them. Her failures became my reality. Perhaps you are like me…I knew someone once who tried something like that and it didn’t work. Perhaps you can be fair and admit that “someone” didn’t tell you much. “Someone” didn’t stay with “it” long. “Someone” didn’t put in a lot of time toward their business during the short time they “tried” it. And “someone” got exactly out of their business everything that they put into it.

My wife and I became AdvoCare distributors because we tried their products and each lost 30 pounds of fat in 3 months. We became distributors because we saw our friend and his wife leave the “regular” work world and begin raising their kids with a healthy income and a freedom we could only envy. We became distributors to find three other families who wanted to join us in earning $5000-$10,000 per month while working less than 20 hours per week.

Let me educate you about a few things you may not know about network marketing companies. They’ve been highly successful in this country for at least 150-years. One of the early successes was the California Perfume Company which began in New York in 1890 with 10,000 sales representatives and later changed their name to Avon. 

Español: Logotipo de la empresa estadounidense...

The Fuller Brush Company began selling their products in 1905 and by 1919 had made over $1-million in sales. Fuller Brush and its business model spurred the creation of other companies you may have heard of including Stanley Home Products and Mary Kay Cosmetics which began operations in 1963 and was already selling $2-BILLION in products by 1996.

Tupperware became a world-wide billion dollar company through the direct sales method, and in so doing they became a name synonymous with all plastic air tight food and beverage containers.

And Amway grew out of the Nutrilite vitamin supplement company in 1949. By 1973 Amway had over-taken Nutrilite, and bought the company. Amway’s bad name, in the eyes of many, began when the Federal Trade Commission filed suite in 1975 against the company accusing them of being a pyramid scheme. By 1979 a Federal judge had ruled in favor of Amway. But unfortunately the “pyramid” tag stuck (as do so many false accusations but not exonerations). Still it didn’t prevent Amway from growing into a company with $11-BILLION in sales in 2011.

So with all these success stories I gotta ask just how do you mean “They don’t work”? Are you afraid of success? Certainly some people are, and that comes down to self-esteem issues we won’t get into in this blog.

But, again, with huge, immensely successful company’s like AdvoCare helping people achieve financial freedom all over this great country why not ask yourself to re-examine your own prejudices, like I had to do. I’m a successful businessman with a growing company, happily married for more than 25 years, a nice home and a lifestyle that many would be happy with. And I’m no dumby. And I enthusiastically became an AdvoCare Distributor and Advisor. I plunged into the world of MLM and so far the water’s fine.

Is AdvoCare and specifically direct-selling for you? Well, I would ask that you look at the recent Rookie Bonus earners in AdvoCare and see what a diverse bunch it is, from Orthopedic Surgeons, to stay-at-home moms. Anyone and everyone does this and education or previous high income (or low) have little to do with one’s success with AdvoCare.

Don’t be afraid. Learn for yourself.

Thanks for visiting. Comments are welcome.

Obama: If youre “lucky enough”? He’s Still at It!

As long as our President is moronic enough to continue to claim that successful people in business were merely lucky or blessed and that hard work, guts, persistence, ingenuity and entrepreneurial spirit were the driving force…I’ll be hear to keep sharing it with you.

Mr. President if you had EVER worked in the private sector you’d know LUCK has very little to do with it. Why any business owner would give this man directions, let alone their vote, is a mystery to me.

via Obama: If youre “lucky enough”… To Be in the Upper 2% – YouTube.

Thanks for visiting. Comments are welcome.

Get Testimonials to Sell Your Business.

In seven years of operating my business, Total Broadcasting Service, I have been reminded by people, articles, videos, and by other means countless times to get testimonials from customers. It’s a long time business practice that is fabulous for giving your product or service credibility with those who don’t know you, who you would like to know you.

I don’t want to spend a lot of time explaining the benefits of getting testimonials. I think they’re self-evident.

Where I thought you (the reader) might benefit is hearing how I went about gathering the testimonials I will share here.

Since Total Broadcasting produces marketing videos shooting a testimonial was easy for me. But it can be easy for you too. I’ve asked a good handful of customers to do them for us. In asking I emphasize that they will be posted to our YouTube Channel, which has nearly 12-thousand views, and elsewhere on the internet so they and their business can get some exposure too.

Amongst our many services Total Broadcasting produces a line of customizable marketing videos for realtors and others in the real estate business. Bellevue, WA Realtor Justin Richards was asked by me to explain how he uses our videos and what he likes about them.

As you can see I close the video asking Justin to tell the video viewers about him, his services, and how to contact him. It’s a great way to make the testimonial you need be a win-win for everyone involved.

I did the same thing in this video for one of our customers who benefit from Total Broadcasting’s auto mechanic marketing videos.

If doing video is beyond your capabilities then get some testimonials in writing. One of the easiest ways to do this is to write the testimonial yourself. Doing so saves your customer the time of writing it themselves. You also benefit by being able to use the words and make the emphasis you want to make.

Testimonial Letter

KC Martin Automotive in Lynnwood, WA was kind enough to provide us with this testimonial letter.

All you need do is send the testimonial your wrote to your customer on a blank piece of paper. Send an accompanying letter saying something like this:

I’d like to request that you provide us with a testimonial letter attesting to your favorable impression of the work we have done for you. We would be happy to have you write it in your own words, but to save you time and trouble we’re providing you a sample of what you might like to write. If you agree with it just copy it onto a piece of your company’s letterhead, sign it with your name and title and mail it back to us. Thank you in advance very much for doing this for us.

You may sweeten the request AND do some advance selling by telling your customer that in exchange with providing you with this testimonial you will discount their next purchase by some fixed or percentage dollar amount. In no way does this cheapen the testimonial or make it insincere. Once again, it’s merely an easy way to turn the request into a win-win for you and the customer.

When you focus on making a win-win situation for your customer under any circumstance you go a long way toward building a successful business.

Thanks for visiting. Comments are welcome.

Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.

The Best and Worst Times to Share on Facebook, Twitter

Using Social Media for business or with the direct intent of getting as much exposure as possible then you can benefit from this Mashable article telling you the best schedule from which to operate when posting.

The Best and Worst Times to Share on Facebook, Twitter.

Thanks for visiting. Comments are welcome.

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