Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.

Pinterest and the Madness that is Social Media

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

First there was MySpace.

Mark Zuckerberg, founder and CEO of Facebook

Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

In 2004 Facebook was created and after a few years went cruising by MySpace like it was standing still. YouTube went online in 2005. And somewhere thereafter came a host of internet social media sites like LinkedIn, Biznik, and Twitter. Internet behemoth Google is trying desperately to make Google + a player. And they have the resources to do so. For now Facebook is the undisputed King of social media; and YouTube the number 1 challenger.

But a new player on the stage has surged past Google +, Twitter and all the others. Since its launch in March 2010 Pinterest has surpassed all but Facebook and YouTube in popularity on the internet. Pinterest is an online bulletin board in which members post pictures and videos of things that interest them. It’s supposed to be a non-business site, so don’t tell them what we’re doing there. And don’t tell what Coca Cola, Starbucks and a countless number of other large and small businesses are doing “pinning” the things that interest them, including coupons, discounts, and other incentives designed to get you to buy their products.

What’s all this mean for the overwhelmed small business owner who can barely comprehend the concept of marketing at all, let alone online or social media marketing? The answer will be different for every person. But if you’re a business owner or a commissioned sales person (in which case you are your own business owner whether you know it or not) it’s not wise to ignore the potential social media and Pinterest in particular may represent.

At this time in my life and for the previous eleven years teenage kids have been part of my life since before there was social media. So I’ve known of the concept of social media for 6-7 years. But I didn’t get started on it officially until May 8, 2008 when I opened an account on Facebook, MySpace, LinkedIn and Biznik.com all in the same day. I had attended a seminar at the Master Builders Association offices in Bellevue, WA conducted by two serious networkers I’d come to know. They enlightened me to the necessity for a smart business person, especially one engaged in networking, to be on Facebook and Biznik. Sadly, while they convinced me of the need to be on social media; they didn’t tell me what to do once I got there. So I languished.

My Facebook Timeline clearly confirms what I remember. I made no posts there from May 2008 until October 2008. And then I only made three posts all month. I had almost no Friends. Then one high school friend asked me to be friends, via Facebook notification email. I happily accepted. Within days I had close to 1-hundred friends. Let the posting begin. And did it ever. Very quickly Facebook became a daily must. My wife thought I was nuts. She only joined Facebook in 2010. Now she’s on more than me.

My company Facebook page, Total Broadcasting Service, didn’t come into existence until August 2009 when continuing my networking pursuits through Biznik, mostly, I continued to learn more and more on how to make social media work for my business. When Twitter became all the rage in 2009 and 2010 I resisted. Frankly, I hadn’t seen much direct business coming my way via these venues and was skeptical of Twitter’s capacity to help me grow my business. Finally in March 2010 I joined Twitter and posted on Facebook that I had done so. In the week that followed I’d never had so many visits to my company website. Another class in March 2011 taught me about @ and # on Twitter, and how to connect them all and once again the visits to my website spiked.

twitter logo map 09

Now when I post anything to my company Facebook page it’s instantly re-posted on Twitter, LinkedIn, MySpace, Biznik, and back on my Facebook personal profile Wall.

Español: Logo Vectorial de YouTube

When I Like or Favorite or upload a video on YouTube a link to the video is immediately posted on Twitter and subsequently onto Facebook. Creating the Twitter link to all these sites makes it a lot easier to have each one regularly updated through a single post on a single site. It’s very convenient and very necessary to update your social media in order to maintain and grow your Likes, and Followers and with it your business.

After several years our efforts are starting to pay off for Total Broadcasting Service. We’re received more and more referrals and direct business from social media in the past six months than the rest of these years combined. In our dealings with customers, other business owners, I remain stunned at how few make any effort at all on social media. It’s a mistake they won’t realize fully until the economy gets up to full speed again, and those without a well established presence on the internet will be left in the dust.

Currently Pinterest membership is made up 85% by women. Of those women 77% are between the ages of 25-54. Early indications for business are than Pinterest drives more people to a company’s website than to its Facebook page. When you Pin something to your bulletin board you can attach your website to it. Then, whenever and however many times that Pin is “Re-Pinned” by others your website URL goes with it. Such spiderweb links are precisely what SEO experts will tell you are mandatory to improve your company website’s search engine results.

Pinterest still has some growing to do. You must be invited in order to join. And that can take a few days and there are some whose self-invitations are denied, for reasons that are left unexplained. Pinterest still has no mobile app for anything other than the iPhone. And I gotta tell ya, if you are not a woman…well…lets just say…I don’t get it yet. But….4 years ago I was saying the same thing about Facebook, and 2 years ago I was saying the same thing about Twitter. Maybe your interest will peak faster than mine. Then again, maybe you’re a woman.

Thanks for visiting. Comments are welcome.

Video Marketing with Total Broadcasting

Video marketing of one kind or another is the wave of the future, no matter what your business. We were happy to be asked to be guest blogger on Realtor Nathaly Kolp’s blog site this past week. See it on the link below and learn why we got into the business and why it’s important for you to get into it too.

Video Marketing with Total Broadcasting.

Thanks for listening. Comments are welcome.

Life without Facebook, Twitter and YouTube.

Online- Michael is wired

Michael Schuett- wired

I’m a resident of the great Northwest, just outside Seattle. You may have seen in national news reports this week that our region was slammed with a pretty severe winter storm

Snowy Renton Street

Snowy Renton Street

this week. Snow, followed by icy rain followed by more snow. Like hundreds of thousands of Washingtonians from Olympia to Bellingham my home and office were left without electrical power (yawn) and without internet access (GASP!). The storm was so bad it knocked out cell towers throughout the area, so even my mobile device was useless in keeping me current with all my peeps on the internet. I was seriously traumatized.

The Los Angeles Times and other news sources have slammed Seattlites for their ineptitude when the snow hits. The criticism is somewhat deserved, and yet, there is a reason we’re called the Evergreen State. We have an awful lot of tall Evergreens throughout the hills and mountains around here that make up our topography. When their branches get weighted down with snow and ice they often fall onto something and far too often its power lines. And for those not from here you’d be as amazed at all the hills and mountains around here that we regularly drive on, as I have always been amazed at how flat so much of the rest of the country is. Let me tell ya, it’s a lot more difficult to drive on a snowy, icy 30-degree hill than on one that is flat.

A generator I purchased for my family home during the last serious ice storm in 2005 enable me, my wife, and kids to slog through the past two days with virtually all the normal comforts of a nice middle class home. Our Direct TV dish meant there was no cable to lose. So we had tv. But Comcast, once again, couldn’t handle the outage and couldn’t deliver our internet service. And newscasts predicted that power would remain out until the weekend.

The first half of Thursday I was plenty busy trying to get the generator running and my family’s needs met for what we anticipated as being a long period of inconvenience. I tried making some business calls from my cell phone yesterday, but found those I was trying to reach unavailable, dealing with the same weather and problems I was. I woke this morning with no expectation that power would come back before tomorrow. So psychologically I had checked out for the day. I wasn’t prepared to conduct business without the internet, Facebook, Twitter, and YouTube.

Since my company, Total Broadcasting Service, began offering video production for internet marketing two years ago so much of my time has been spent promoting it on the various social media sites I had literally forgotten there are other ways to conduct business. How soon we forget. I was a late comer to computers, and even later to conducting business on the internet. And yet I’d forgotten that up until 2005 I had managed a successful radio and then sales career never having used the internet at all. Can you imagine? Prior to that time all my internet usage between 1995 and 2005 had been strictly for personal “fun”.

My wits came back to me late this morning after 3-4 hours of prime Friday morning business time had been wasted. I went to my office picked up the phone and immediately began calling clients. It was hard because, as I’ve already said, I had already mentally checked-out for the day. Do you ever do that? Have you ever thought you had the day off or the rest of the day off and then had to suck it up and put in the time until the end of the day, like usual? It’s tough. But after a couple of hours I was back in the swing of it. I had several productive phone calls with several clients, scheduled a few call-backs, a few appointments and things were rolling like old times.

Then disaster struck…the power and internet service came back on. My first stop…my email…second? Facebook, followed by Twitter, then YouTube. I’m hopeless.

Thanks for visiting. Comments are welcome.

How to get more views on YouTube.

Español: Logo Vectorial de YouTube

Having videos on the net helps you be found online. But the more views you have the better your prospect at ROI. In this video Gideon Shalwick shares easy ideas anyone can do to help bring more viewers to YOUR videos and increase your ROI.

Shalwick has a number of other very helpful videos on his YouTube channel They are worth checking out.

Now that your humble author has FINALLY figured out how to post videos to our blog you’ll be seeing more of them.

Thanks for visiting. Comments are welcome.