Consumers More Likely to Use Businesses Active on Social Media | Inc.com

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Inc Magazine is a great source for Entraprenuars

This article from Inc. Magazine (or Inc.com) is from October 2010 but it’s still the most decided and clear study I’ve read about the effects of on-line social media marketing.

Let me give you just a small taste: Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site!

Sooooo…how’s that Facebookpage of your’s looking NOW?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

And what exactly have you Tweeted lately? Better get on it. Complaining that it’s a “time sucker” is no longer a good excuse. It’s like saying, “I could get a lot more accomplished if all these customers didn’t keep interrupting me.”

It’s a good read. Click and check it out.

Consumers More Likely to Use Businesses Active on Social Media | Inc.com.

Here is just one more little, personal bit of advice. My six year old website, www.totalbroadcasting.com, never had more visitors to it than the very first week I was on Twitter. And after that initial peak its number of visitors has never dipped down to the low levels it had consistently before that time.

So get busy on Facebook, LinkedIn, Biznik, Twitter, etc.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Thanks for visiting. Comments are welcome.

The Man with the Golden Voice one year later.

Homeless man with a voice

Man with the Golden Voice

One year ago at this time all of America was a-gag over a new celebrity created by YouTube.

Image representing YouTube as depicted in Crun...

Image via CrunchBase

And I was being un-friended and excoriated by so-called friends on Facebook because I was skeptical of  Ted Williams, the man known as The Man with the Golden Voice. One year later my skepticism proved spot-on and my friends probably don’t even remember the hurt they caused me. They ripped me for not jumping on their love fest of this man.

If you don’t remember, or if you were out of the country for the month of January 2011 Williams became famous overnight based on the posting of this video: Homeless Man gets National Buzz

Following the fame of this video, the man was quickly picked up off the street and cleaned up. His hair was cut. Someone got him new clothes and he made an appearance on the Today Show. Numerous other TV appearances followed. His handlers took him to meet with his mother who he’d not seen or spoken with in about 20 years. In each TV appearance Williams told those interviewing him that he had given up drugs and alcohol abuse and as you saw on the video that he’d been clean for two years. Job offers started pouring in, including an offer to serve as the P-A announcer for the Cleveland Cavaliers NBA basketball team.

I didn’t believe him; and while I didn’t publish those thoughts specifically I did say I “expected another shoe to drop”. I found it hard to believe that this man was STILL living on the streets, pan-handling two years after being sober. Clearly the man has a talent and a skill that through a sober mind could be monetized in the form of a job.

I was also disgusted by the job opportunities that came his way. Why should this homeless criminal alcoholic drug addict get a shot at some very lucrative voice-talent opportunities when so many people IN MY INDUSTRY were unemployed AND sober. That was my thinking.

Turns out Williams wasn’t and hadn’t been clean and sober. He continued to drink heavily. While continuing to fool people he did manage a few jobs including this Kraft Macaroni and Cheese commercial: Kraft Mac & Cheese commercial

Williams apparently was checked into a rehab clinic which he left before completing. The most recent news on him that I have been able to discern dates from last August 2011 in which he was filing a lawsuit  against three people that he claims took advantage of his addictions to cut themselves a sweet deal. Williams explains in court papers that when he inked the deal he was dealing with “significant drug and alcohol abuse” issues and was “totally incapable of understanding what was happening to him or handling his own affairs.”  He is asking a judge to void the contract.

What he’s doing now is not public and I’ve not been able to find out.

My point is now, and was one year ago, that stories of redemption are great and they are inspiring. But lets first make sure that the redemption has actually taken place and is praiseworthy before heaping riches and lots of responsibilities onto those who are undeserving and unprepared. Mr. Williams was clearly undeserving compared to so many other radio and broadcast veterans who are struggling and don’t abuse alcohol or drugs; and apparently Williams was unprepared.

Secondly, stories of redemption should never trump those who never needed redemption to begin with. And so many of us need and are given second chances in one or more aspects of our lives, I wonder how many realize that good, honest, hard-working, people really do exist. And while not perfect, nobody is; these people who trudge along in life and avoid the mistakes and temptations that Ted Williams did not seldom get the praise they deserve. They seldom get half of what Williams received, before he again apparently pissed it away.

Thanks for visiting. Comments are welcome.

An email to Total Broadcasting video customers

What follows is an email sent today to Total Broadcasting monthly video customers:

Friends,

Español: Logo Vectorial de YouTube

YouTube this month dramatically changed its channel format. The goals of the change appear to be toward making YouTube more “social” friendly. In other words to allow for more comments and interactions for visitors to YouTube. The changes are also particularly helpful to those who have lots of content (i.e. Monthly videos) on their channels. It’s all good and its all going to benefit the wise decision you have already made to use video to help market you and/or your business. The YouTube changes for now remain optional. For the time being you can maintain your channel in the old format. I don’t know yet whether that option is indefinite or whether a cutoff date has been established for when your channel will automatically be changed to the new layout.

To give you some sense of the changes look at our Total Broadcasting Channel for yourself: http://www.youtube.com/user/msradioman?feature=mhum

What is really exciting is that I am able to apply all the important links for our company on the screen immediately to the left of the Featured video. In our case I have 8 websites connected to me or Total Broadcasting posted from Twitter to Yelp.

If you are one who subscribes to Total Broadcasting’s video upload service we have not changed your channel to the new format but will do so when we next upload a video in about a week; unless you instruct us otherwise. I would advise that you go ahead with this change. My guess is that there is a time when the change will occur anyway, and in the meantime your channel will be one of the few that merely looks OLD and not up to date. Of course you can sign in to your own account and change your channel to the new format yourself any time you wish. You don’t have to wait for us to do it for you.

To learn more about the changes on YouTube watch the videos and read the blog on this link: http://sheexperts.com/youtubelayout/

FACEBOOK:

The changes on Facebook are ALL about making your decision to use video that much better. Facebook’s Timeline will go into effect for everyone on December 24th if you have not already made the change. So far the changes seem to only apply to personal and not to business pages. I can’t imagine that will continue.

But what is really exciting about this is that photos and videos are made much, much more prominent in the Timeline format and can be especially “Featured” by you should you choose, and you should.

You made a good decision in choosing video for your marketing and increasingly the internet is making that decision look better and better. Thank you for choosing Total Broadcasting.

Merry Christmas. Happy New Year.

Michael Schuett

Total Broadcasting Service

425-687-0100

Racism and Obama. For better or worse?

“My prayer is that Obama’s soaring rhetorical skills truly inspire Americans toward the better angels in our nature. And that the symbolism of a black man in the highest office in the land ends forever what little racism still exists, or the claims that racism is the cause of victimization of the African-American community in this country.”

November 5, 2008

ME

Official photographic portrait of US President...

Our President: Barrack Obama.

I wrote those words three years ago in a blog called “The New President” in which I made what I thought was an obvious statement that our nation could no longer be looked upon by its toughest inner critics as a racist nation. In the article I wrote that no predominantly white nation in world history had ever elected a person of color as their head, their president, their leader. In writing that blog the day after Barrack Obama‘s election to the most powerful office in the world I was complimentary and optimistic. Pointing out, perhaps naively, that Obama would be judged as were the 43 white men who preceded him in the office; by his accomplishments and not by the color of his skin.

It seems I may have been wrong. I’m beginning to think it’s entirely possible that Obama could be the ignition to a worsening of race relations in this country. How bad could it get? Let me put it this way: I’m fearful. I am fearful that Obama’s defeat in 11 months will be blamed on racism rather than on his failed leadership, and policies.

Yesterday a friend with whom I have profound political disagreements posted an article onto Facebook that she referred to as “the truth”. The article was called “Racism and President Obama”. In the first sentence the author, who calls themselves Jueseppi B., alleges that the United States became the model for a racist nation the day Obama was sworn in.

Though I provide a link to the article in this blog I don’t recommend reading it. It’s nothing but an idiotic racist rant. By someone in love with government hand outs and jobs all around, apparently for all his African-American friends. Unfortunately his view is increasingly common. It’s a common tactic by the political black community to scream racism every time something goes wrong for one of their own. It’s silly and lacks imagination and intelligence to presume that a nation is a model of racism when it’s population is made up of 12.6% blacks and that same nation has a black leader.

Racism still does exist in this country and its repugnant. Sadly these imbeciles who harbor such hateful views far too often reside on the right or conservative side of the political spectrum. And far too often Americans with better hearts and minds fail to loudly condemn the bigotry that is quite often directed at our President. And the problem with these facts is that you give aid and comfort to the black racists who paint all white people with the same broad brush.

This used to be a racist country. And in fairness to those who still look for it, institutional, government sanctioned racism existed during the lifetimes of most African-Americans or their parents. Thank God, and some very strong people, it does not any more.

But speaking as a white person with no racism or love of Obama I am fed up with racism being thrown out as a reason for opposing our President, or for opposing the type of governmentprograms that create an entitlement mentality and diminish personal fortitude and commitment. It’s and old song that needs to change. What is sad is that, like the boy who cried wolf, every time racism is falsely cited as the cause for a black persons failure white Americans are hardened against such claims in the future including the legitimate ones. And that’s wrong.

English: This is the long form birth certifica...

Oabama's long form birth certificate

ALL Americans should have soundly condemned the “Birther” movement against Obama and the subtle racism that was not-so-hidden in the claims that the President wasn’t born here. ALL Americans should condemn the Photoshop images of Obama made to look like some tribal medicine man. Avoid posting them on social media or waving them at demonstrations. If you can’t see the racism in such images YOU really are a bigot or an insensitive jerk.

Lastly accept that jerks like I just described DO exist and probably always will. Just like the racist Pastor Jeremiah Wright, there are always extremes on every side of an issue. But quit calling our nation and by implication all Conservative white people racist. It doesn’t help your cause.

Thanks for visiting. Comments are welcome.

Does your brand even need a website anymore? | memeburn

Business as Usual (Men at Work album)

Image via Wikipedia

Remarkable as it may seem many businesses, small businesses, don’t have a website. For those of us who live online it seems beyond comprehension to think of operating even the smallest business without a website. And yet, it’s done all the time. This brief article speaks to both points of view- “NO” you don’t need a website for your business; and “YES” you most certainly do need a website. In case there is any doubt I fall firmly in the Yes category. Why? Because websites can be so easy and inexpensive these days to not have one gives a very negative reflection on your business. Read the article for more perspective.

Does your brand even need a website anymore? | memeburn.

Thanks for visiting. Comments are welcome.

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