Your Closest Friends and Family Will Not Support You. Why?

When I entered into the world of direct sales, or Multi-level marketing, by becoming an Advisor for AdvoCare  a few short months ago my friend and up-line (MLM term referring to the person who signed you up) said something totally out of their character. He said not to be surprised if your closest friends and family do not go along with your offering. He said in most cases this would prove to be true. I thought how strange to hear this coming from a guy who is one of the happiest most-positive individuals you will ever come across. And…I thought him wrong.

Turns out he was right. My friend and his lovely wife have built a business with AdvoCare that pays them $20,000 per month on average. And their business is growing. They expect to be making $40,000 per month within a year. And they’ve done all this in only three years, on their own. He points out that his Best Friend from 3 years ago STILL hasn’t come on board as a distributor. To my understanding (I could be wrong) neither have his closest family members including his sister, who I also know and have worked with. My up-line has over 1200 people signed-up as AdvoCare Distributors or Advisors. Remarkable!

English: A simple binary tree diagram illustra...

A simple binary tree diagram illustrating the hierarchical structure of a multi-level marketing compensation plan.

And yet here’s what I found. MY BEST FRIEND, who could stand to greatly benefit from the weight loss and nutrition AdvoCare products provide, not only hasn’t joined me. He won’t even listen. He hasn’t a clue what AdvoCare is or provides. And I’m his best friend, and he’s mine. Remarkable. The list of those close to me who won’t listen to anything my wife and I have to say about this company that has us so excited doesn’t stop with my best friend. My immediate neighbors and business partner in my video production company, Total Broadcasting Servicelikewise will not only not sign up as our customers or distributors…they won’t even hear a presentation. Remarkable!

English: A picture of Atlanta Motor Speedway t...

A picture of Atlanta Motor Speedway where the annual Labor Day Weekend AdvoCare 500 takes place.

And yet it turns out…not so remarkable. In a blog entitled “Why Friends and Family Members Won’t Support the New You”  business coach Ray Higdon spells out some of his ideas why this phenomena is so common. He says , in so many words, that those closest to you won’t support you because they’re used to who you “used to be” and can’t fathom you being different, in the mode of a marketer or successful person. He also intimates jealousy plays a part. They don’t want you to be successful because it will reflect poorly on them.                        I’m not sure about all of Higdon’s assertions. Direct-Sales companies face skepticism from everyone already, not just friends and family. It’s my job, and yours, to find people who you can help either with your products and service or with the income opportunity from the MLM, or both. There really are people who want to be their own boss and are disciplined enough to work a business as a business, and grow it, slowly at times, but grow it nonetheless. If you’re looking for a get-rich quick scheme most of the time you’ll be disappointed.                                                                                                                                    In this rather poor quality video Russ Howe, a network marketer with GDI, Global Domains International, actually says approaching friends and family about your business is actually a BAD IDEA:

Higdon correctly points out that your success can and will be determined by you going out and meeting and selling to new people. Which has proven to be true with me. In the approximately 3 months that I have actively represented AdvoCare 35% of the folks I’ve gotten involved with AdvoCare on a retail customer or distributor level I had virtually no previous or extremely limited contact with.  Another 53% I only had tangent contact with; which is to say periodic and infrequent. And the remaining 12% I was relatively close to and contacted with some frequency. And all this while working AdvoCare as a business very seldom. While only putting in 5-10 hours per week training myself, email corresponding, meeting in-person, and making phone calls I’ve managed a small income that has already proven valuable to my family. And since this has been done over a mere three months and with little actual time devoted I have every reason to believe the actual amount of return from this business will grow.

I find it remarkable that those who know you best are least likely to support you and your new business. You would think just the opposite were true. But facts are facts. Don’t let your friends or family drag you down. And realize it’s not personal and its not unusual and lots of folks, like my friend and sponsor, move past the disappointment of friends and family not participating in your new exciting business and go get those new friends who really do want to live well and independent.

I’m really curious to hear from other MLM representatives and tell me what your experience has been on this subject.

Private side note to any friend or family of mine: Yes, you not helping me and my wife build our business and enjoying what we have clearly benefited from DOES disappoint me. But it is what it is. Own it. It’s your decision. Meanwhile, I still love you. Period. 

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Get Testimonials to Sell Your Business.

In seven years of operating my business, Total Broadcasting Service, I have been reminded by people, articles, videos, and by other means countless times to get testimonials from customers. It’s a long time business practice that is fabulous for giving your product or service credibility with those who don’t know you, who you would like to know you.

I don’t want to spend a lot of time explaining the benefits of getting testimonials. I think they’re self-evident.

Where I thought you (the reader) might benefit is hearing how I went about gathering the testimonials I will share here.

Since Total Broadcasting produces marketing videos shooting a testimonial was easy for me. But it can be easy for you too. I’ve asked a good handful of customers to do them for us. In asking I emphasize that they will be posted to our YouTube Channel, which has nearly 12-thousand views, and elsewhere on the internet so they and their business can get some exposure too.

Amongst our many services Total Broadcasting produces a line of customizable marketing videos for realtors and others in the real estate business. Bellevue, WA Realtor Justin Richards was asked by me to explain how he uses our videos and what he likes about them.

As you can see I close the video asking Justin to tell the video viewers about him, his services, and how to contact him. It’s a great way to make the testimonial you need be a win-win for everyone involved.

I did the same thing in this video for one of our customers who benefit from Total Broadcasting’s auto mechanic marketing videos.

If doing video is beyond your capabilities then get some testimonials in writing. One of the easiest ways to do this is to write the testimonial yourself. Doing so saves your customer the time of writing it themselves. You also benefit by being able to use the words and make the emphasis you want to make.

Testimonial Letter

KC Martin Automotive in Lynnwood, WA was kind enough to provide us with this testimonial letter.

All you need do is send the testimonial your wrote to your customer on a blank piece of paper. Send an accompanying letter saying something like this:

I’d like to request that you provide us with a testimonial letter attesting to your favorable impression of the work we have done for you. We would be happy to have you write it in your own words, but to save you time and trouble we’re providing you a sample of what you might like to write. If you agree with it just copy it onto a piece of your company’s letterhead, sign it with your name and title and mail it back to us. Thank you in advance very much for doing this for us.

You may sweeten the request AND do some advance selling by telling your customer that in exchange with providing you with this testimonial you will discount their next purchase by some fixed or percentage dollar amount. In no way does this cheapen the testimonial or make it insincere. Once again, it’s merely an easy way to turn the request into a win-win for you and the customer.

When you focus on making a win-win situation for your customer under any circumstance you go a long way toward building a successful business.

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Listen to Your Customers- Total Broadcasting Announcement

Total Broadcasting Service beginning immediately will now provide new and renewing customers who are full service subscribers to our monthly marketing video and internet upload service a 13th or 25th video at no additional charge for every one or two-year subscription. This FREE video will feature YOU or your representative presenting your product or service, introducing yourself, and it will be fully edited and produced. This 1 minute video will be shot at the same time the video intros and commercial tags are shot for your remaining 12 information “tips” videos.

In essence, by making this announcement Total Broadcasting Service is again demonstrating that it is listening to its customers wishes, and needs and fulfilling them. We are a seven-year old company that specializes in radio advertising, audio and video production. But the video aspect of our business came about only 2 1/2 years ago. It’s genesis came from customers. For a while we had been producing audio-voice tracks for internet web sites. As we marketed this service more and more people said, “Sounds great, but we want video”.

In listening to our customers we hired Marianne Peterson, a veteran video editor/producer, and now a partner with Total Broadcasting. Marianne’s great and improving work is seen in every custom and monthly video we produce. And we met our customers needs by providing an affordable video service so businesses and business people can take advantage of the SEO and other great benefits video on your website and social media pages provides.

With our monthly video marketing subscription service customers now get the following:

1. A one minute video, shot on location, that can be scripted by our writing experts and feature you or your company’s chosen representative. We can provide the cue cards and direction that will make you feel comfortable during your time in front of the camera. And we’ll make you look and sound great.

2. Each month for the duration of your subscription, 12 or 24 months, you will get a new professionally edited and produced video featuring quality voice talent narration of a subject of specific interest to YOUR industry. Each video can also include you, introducing yourself, saying hello to your customers and website visitors. In customizing your videos we’ll produce your introduction and closing commercial tag. Your website appears at the bottom of the screen throughout the video. And your phone number and/or your address and other information appears in the title pages at the beginning and end of each video.

3. We can and will write your narrative for you. We have been writing radio and video copy for the airwaves for nearly 30 years. You’ll know that working with you, your words will be impactful and compel people to want to choose you and your service.

4. We will utilize our SEO expertise in uploading your videos to the internet. Search Engine Optimization expertise comes only from having studied the practice over recent years. There’s a lot more to getting your videos seen than merely clicking an Upload button on YouTube. We’ll place your videos on the three most popular sites on the internet: Google, YouTube, and Facebook. And if you don’t have a Facebook business page, or YouTube business channel…we’ll make one for you. One for which you’ll be proud.

Recently, Total Broadcasting Service restructured payments for our subscription service. So now your monthly videos and upload service come to you for only $89 per month for one year subscribers, or $75 per month if you subscribe for 2 years.

We already have a growing library of videos for customers in the real estate, or auto service and repair industries. Below here are a couple of examples from two great customers:

We can also produce monthly marketing videos for the following industries:

1. Chiropratic

2. Dentistry

3. Medical Doctor- Family practitioner

4. Personal Insurance agency/representative

5. Accounting/ Bookkeeping

…and more.

So you can now appear in your own, exclusive, introduction marketing video AND in at least 12 customized information “tips” marketing videos. And you can do it while guaranteed to spend less than any full service marketing program you’ll ever see.

The multi-billion dollar internet software company, Cisco, says 95% of the internet data traffic will be video by the year 2014. Do you really want to be part of the 5% that doesn’t have video? Especially when you don’t have to be.

The fact is, if you’re in business, you need the products and services provided by Total Broadcasting Service. And we would be so honored if you would sit down with us to allow us to teach you more. Call us now. Let’s talk. 425-687-0100.

Thanks for visiting. Comments are welcome.

Life without Facebook, Twitter and YouTube.

Online- Michael is wired

Michael Schuett- wired

I’m a resident of the great Northwest, just outside Seattle. You may have seen in national news reports this week that our region was slammed with a pretty severe winter storm

Snowy Renton Street

Snowy Renton Street

this week. Snow, followed by icy rain followed by more snow. Like hundreds of thousands of Washingtonians from Olympia to Bellingham my home and office were left without electrical power (yawn) and without internet access (GASP!). The storm was so bad it knocked out cell towers throughout the area, so even my mobile device was useless in keeping me current with all my peeps on the internet. I was seriously traumatized.

The Los Angeles Times and other news sources have slammed Seattlites for their ineptitude when the snow hits. The criticism is somewhat deserved, and yet, there is a reason we’re called the Evergreen State. We have an awful lot of tall Evergreens throughout the hills and mountains around here that make up our topography. When their branches get weighted down with snow and ice they often fall onto something and far too often its power lines. And for those not from here you’d be as amazed at all the hills and mountains around here that we regularly drive on, as I have always been amazed at how flat so much of the rest of the country is. Let me tell ya, it’s a lot more difficult to drive on a snowy, icy 30-degree hill than on one that is flat.

A generator I purchased for my family home during the last serious ice storm in 2005 enable me, my wife, and kids to slog through the past two days with virtually all the normal comforts of a nice middle class home. Our Direct TV dish meant there was no cable to lose. So we had tv. But Comcast, once again, couldn’t handle the outage and couldn’t deliver our internet service. And newscasts predicted that power would remain out until the weekend.

The first half of Thursday I was plenty busy trying to get the generator running and my family’s needs met for what we anticipated as being a long period of inconvenience. I tried making some business calls from my cell phone yesterday, but found those I was trying to reach unavailable, dealing with the same weather and problems I was. I woke this morning with no expectation that power would come back before tomorrow. So psychologically I had checked out for the day. I wasn’t prepared to conduct business without the internet, Facebook, Twitter, and YouTube.

Since my company, Total Broadcasting Service, began offering video production for internet marketing two years ago so much of my time has been spent promoting it on the various social media sites I had literally forgotten there are other ways to conduct business. How soon we forget. I was a late comer to computers, and even later to conducting business on the internet. And yet I’d forgotten that up until 2005 I had managed a successful radio and then sales career never having used the internet at all. Can you imagine? Prior to that time all my internet usage between 1995 and 2005 had been strictly for personal “fun”.

My wits came back to me late this morning after 3-4 hours of prime Friday morning business time had been wasted. I went to my office picked up the phone and immediately began calling clients. It was hard because, as I’ve already said, I had already mentally checked-out for the day. Do you ever do that? Have you ever thought you had the day off or the rest of the day off and then had to suck it up and put in the time until the end of the day, like usual? It’s tough. But after a couple of hours I was back in the swing of it. I had several productive phone calls with several clients, scheduled a few call-backs, a few appointments and things were rolling like old times.

Then disaster struck…the power and internet service came back on. My first stop…my email…second? Facebook, followed by Twitter, then YouTube. I’m hopeless.

Thanks for visiting. Comments are welcome.

How to get more views on YouTube.

Español: Logo Vectorial de YouTube

Having videos on the net helps you be found online. But the more views you have the better your prospect at ROI. In this video Gideon Shalwick shares easy ideas anyone can do to help bring more viewers to YOUR videos and increase your ROI.

Shalwick has a number of other very helpful videos on his YouTube channel They are worth checking out.

Now that your humble author has FINALLY figured out how to post videos to our blog you’ll be seeing more of them.

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Does your brand even need a website anymore? | memeburn

Business as Usual (Men at Work album)

Image via Wikipedia

Remarkable as it may seem many businesses, small businesses, don’t have a website. For those of us who live online it seems beyond comprehension to think of operating even the smallest business without a website. And yet, it’s done all the time. This brief article speaks to both points of view- “NO” you don’t need a website for your business; and “YES” you most certainly do need a website. In case there is any doubt I fall firmly in the Yes category. Why? Because websites can be so easy and inexpensive these days to not have one gives a very negative reflection on your business. Read the article for more perspective.

Does your brand even need a website anymore? | memeburn.

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Web Video Marketing Council Group News | LinkedIn

Total Broadcasting Service Owner Michael Schuett

Michael Schuett at a shoot

I could go on and on about video marketing and why it is so important for you and your business. But you might find it more convincing from another source. This LinkedIn article AND video is very convincing and correct. Click on this link and enjoy and learn from an article intended to smack you in the forehead and get you to realize the days of procrastinating over getting video are just as unattractive and unwise as the days of procrastinating over getting a web site, ten years ago.

Web Video Marketing Council Group News | LinkedIn.

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