A peanut butter and jelly sandwich
August 1982 my brother and I packed up our pick up truck and I left home for the first time to go to college at Washington State University. We arrived on campus 3 days before the dormitories opened. For two nights I slept on the golf course. It wasn’t so bad, at first. It’s pretty warm, even at night, in August, in Pullman. A dorm administrator took pity on me when I went to visit my soon-to-be home, and let me in to register one day before anyone else in the building. What little money I had was being saved for my books; and the only thing I had to eat those two days were a couple of peanut-butter and jelly sandwiches and carrots I’d packed with me when I left my Mom’s house. I have never been hungrier in my life then when they finally opened the dormitory’s cafeteria three days after I had arrived on campus.
I made the decision to arrive on campus three days early in order to find a job before all the other students arrived. It worked. I was hired to work in the dormitory cafeteria. It was a job that barely paid my living expenses during my time in school. I wonder how many kids today would make such a sacrifice today.
Years later after leaving college, attending and graduating from a broadcasting-vocational school I was hired for my first radio job in a little town called Raymond. It paid me only $600 per month and I was paid only once per month. During the one year I held this job I lived on my own. I had no phone because I couldn’t afford it.
Obviously there was no internet back then, so I had virtually no contact with my old friends and family. I lived on Cheerios, Top Ramen, and Mac & Cheese.
Having meat of any kind was maybe a once a week treat. Months later the first time I returned home my Mom cried when she first saw me saying, “You’re so skinny!”. During this time I sold all of my ski equipment to pay for food and rent. I was very lonely. I went to sleep by myself listening to one of the only 3 radio stations that could be picked up in far-away Raymond. Dave Niehaus was my Summer-time pal as I drifted to sleep in my room, in the dark, listening to Mariner games from far away.
I made the decision to work in this low paying job in this tiny far-away town because I wanted to work in radio and they gave this squeaky voiced 21-year old a chance. After they agreed to let me be the broadcast voice of the high school football and basketball games I know I couldn’t refuse. It was a tough year, but I was living a dream come true. I wonder how many young adults would make the same decision in order to reach for their dreams.
It was a few years later when I was working as News Director of an AM/FM radio station in Moses Lake, WA when I was asked to make another huge sacrifice. I was 24 years old and had moved up in income and stature in the radio business and was truly on my way to making a career. But my life had taken on the responsibility of two others. I was now married and my wife and I had a baby daughter. During one of her weekend trips home to Seattle my wife had been offered a good paying job at a Seattle TV station. It was for more money than she and I could make combined in Eastern Washington. Though my resume was still pretty sparse and I wasn’t confident in my ability to get a job in the big market of Seattle I quit my job and moved back to Western Washington. The three of us lived in my in-laws basement for about 4-5 months until I could find work. When I finally did get a job it wasn’t in Seattle. It was at a radio station in Mt. Vernon, WA. We got an apartment in Lynnwood and for nearly 2 years I commuted North, while my wife commuted South.
I made the decision to derail my private career path in order to help build a better life for my family and to cure my wife’s home-sickness for her family and the city in which she grew up. Though I loved Eastern Washington and really liked my job and my career trajectory it wasn’t a hard decision. I knew it would make my wife happy. I wonder if today’s young people know to make similar sacrifices on behalf of the spouse to whom they promised a life together.
One of the most selfish things I ever did was start my own company. I left a job in which I had struggled to build an income that had grown to 6-figures. It had taken 13 years. Upon leaving the job I was faced with zero income, and no immediate clients. My family, which was now a family of five, had to learn to do without a lot of things to which we’d become accustomed. It took a couple of years of sacrifice before my company brought my income back toward previous levels.
I made the decision to start my own business because I knew I didn’t want to work for someone else the rest of my life and knew that I wouldn’t be able to leave anything behind for my kids when my time came to an end. I also wanted to give my wife the opportunity to get back to doing what she loved, radio voice work. She’d moved away from her talent in favor of jobs that paid well and provided a security the radio industry never has. She is now our primary voice talent for Total Broadcasting Service. 
My life has never been easy. My parents were lower-middle-income at best, poor at worst, and never provided me with anything outside of the bare necessities. After graduating high school they determined that I was a man and they never provided me anything else, ever. I know others have had it a lot tougher than what I have. Nevertheless, I’m proud of building a life that has allowed me to raise my kids and be happy; to enjoy some niceties.
They say 26 is the new 21. The same as 21 used to be the new 19. Twenty-six is now the age in which kids are becoming adults. Twenty-seven is the age Obamacare no longer allows parents to keep their “kids” on their health insurance plan. And 27 is now the average age in which guys and gals get married for the first time.
I think its sad. Kids have there colleges paid for by either their parents or by our overly generous (and broke) Federal Government. If they get work they expect a middle income lifestyle right away. Too many don’t seem to have any respect for authority. They believe every night is Saturday night. And I wonder if todays kids even know what sacrifice really means.
Thanks for visiting. Comments are welcome.
M Schuett blah blah blah 
Be Yourself on Social Media.
I joined Facebook with my personal profile page in May 2008, and some would say at that point a monster was made. The truth isn’t quite so dramatic and was in fact a slow evolving process. Now I’m very active on Social Media and a lot of it is for fun, but most of it is a calculated effort to promote my company Total Broadcasting Service, and recently my wife and my Advisor status with the direct sales company, AdvoCare.
The truth is the “monster” reference above refers to both my frequency of posts and my willingness to break some long-standing “rules” for business and networking. The big one of which I refer is “never talk religion or politics”. It’s long been believed crossing the line into those two subjects is a sure way to lose customers or potential customers. Well, I’m a happy example of how that “rule” is largely myth. And I’ve come to the conclusion that the politics and religion banishment from social media discussion or business and networking discussion is created mostly by people who are personally more reserved anyway.
Nothing is wrong with being more tightly guarded about your thoughts, actions, or beliefs. But those who are ought not unfairly judge those of us who are happily more vocal. After all, if everyone held ideas so closely to the vest and never shared them how would people learn and grow and solve problems. It’s the more boisterous in society who call attention to problems and those problem’s solutions.
Total Broadcasting Service is an eight year old company. We’re a radio advertising brokerage and audio production company that has added video production for internet marketing to our list of services. We experienced four years of growth after beginning operations in 2005, and then fell on hard times like so many others in 2009. We saw a lot of customers close their doors that year. Since then every year has gotten progressively better. And in 2012 we have recorded our best year ever in terms of gross income.
What I find interesting about this is the fact that 2012 was an election year and I made no secret about my support for what the election determined was a minority opinion. Not only was it a minority opinion nationally, but my Conservative politics was and remains an extreme minority opinion where I live and where most of my business originates from, in King County, Washington. So how can it be possible that my business has continued to grow and support my family with what amounts to an above-average income and life-style?
Stephen Colbert
As Comedy Central’s Stephen Colbert demanded to know during the Chick-fil-A vs Gay Marriage controversy last Summer, “I’ve got to know what positions my food has taken on all the issues. For example, I love Carl Jr’s Western Burger. It must be anti-ObamaCare, because it is clearly trying to kill us. And whenever I go to Applebee’s, I insist that they only give me right wings. After all, you are what you eat. And now, you also believe what you eat.”
The absurdity of Colbert’s comment should be obvious. And to me the obvious conclusion I’ve come to is that most people don’t care about politics or religion. Traditionally poor voter turnout proves this fact. Studies showing only about 50% of Americans regularly attend church further proves it.
Like Adam Smith clearly enunciated in his seminal book, “The Wealth of Nations“,
Adam Smith
everyone cares about their own selfish interests. And that’s a good thing. Because in caring for our own selfish interests we as individuals and individual businesses are stronger and better able to serve specific customers and the general populace. Weak people and weak businesses serve very few. And in caring for their own selfish interests people care little about my politics or religion. They care about whether my business can make their lives better, something we constantly strive to do. And we strive with equal fervor for our Liberal customers as for our Conservative customers; for our Christian customers as for our Jewish, Buddhist, Atheist, or Muslim customers. Doing so is in our best interest.
My efforts on Social Media now include regular posts to my Facebook personal page, business page, and personality page. In 2010 I added Twitter and LinkedIn personally and for business to my Social Media promotional efforts. And in 2012 Pinterest began receiving our attention. And we are bloggers here on M Schuett blah blah blah. (We’re also on Biznik. But since they started charge money for even their most basic profile page we discontinued our subscription). Selfish advocacy of my political and moral points of view are frequent subjects of my posts. But foremost at ALL TIMES is merely to be interesting to as many people as possible in order to promote my business interests; Total Broadcasting Service, and in the past 3-4 months, AdvoCare health and nutrition.
AdvoCare allowed me and my wife to lose 30 lbs each in just 4 months.
Social Media experts will tell you that marketing through social media is not intended to get you direct business; but instead to keep your brand, product or service in the front-of-mind for potential customers. That’s true. But when you make yourself interesting on Social Media and are not afraid to “show a little leg” and make yourself vulnerable you gain credibility with even those who disagree with you. And in gaining credibility you gain direct customers. As we have. And we’re grateful.
Thanks for visiting. Comments are welcome.
December 11, 2012
Categories: Business, National Politics, Washington State . Tags: advertising, Advocare, blogging, Business, Carl Jr, Comedy Central, commentary, Conservatism, current-events, facebook, internet advertising, LinkedIn, marketing, networking, Pinterest, politics, religion and politics, social media, society, twitter, Wealth of Nations . Author: Michael Schuett . Comments: Comments Off on Be Yourself on Social Media.